A research report on marketing ecology data of micro-trust Friends Circle

A domestic Third-party micro-trust service provider recently released the "2014" micro-trust friend Circle Marketing "Ecological data research Report" shows that the circle of friends merchants average monthly flow of 94989 yuan, more than 10000 yuan water more than half of the month. Jiangnan University Design Institute Zhang Zhihe is a well-known "micro-credit entrepreneurship", but now he is only a junior student, in the micro-credit circle business is less than half a year, has been a a hundred thousand of "small tyrants."

3-month sales have reached more than 2.4 million

Last September, Zhang Zhihe began his own shopping business in micro-letters, mainly doing sports, skin care and electronic products, the current sales have reached more than 2.4 million yuan, the national agent reached nearly hundred people.

The opening of the Micro-shop is also due to a tourism, early last year, Zhang Zhihe to the dream of Tibet, he did not pay attention to the general native products, but to find a Tibetan traditional elements of the beads, "may also because of the relationship between the design, for the unique design style of works and products are very concerned He told reporters that he returned from Tibet with more than 100 of his carefully selected beads, he simply calculate a sum, travel cost 18000 yuan, and he will buy these beads sold, but also a surplus of more than 2000 yuan, the idea of purchasing the resulting.

And last year he went to Thailand, South Korea, Taiwan and other countries and regions, every place to visit the local market, found that the good goods became his travel must do homework, and the cost of each trip of course, there are "pay tolls", "calculated down, almost every purchase earned enough money to pay accommodation transportation." ”

Opening his micro-letter, the reporter found that many of his travels in the story also on the website, "In addition to the sun, these stories are the most authentic reaction, can close the distance with the buyer." ”

Like to find good goods on the trip

Thai skincare products, sneakers and duty-free electronics in Taiwan and Hong Kong ... He told reporters, unlike the general purchasing method of sales, he only do FMCG and electronic products, high-end luxury is not in his business scope, "These products cost-effective easy to understand the situation, we will compare the sourcing, find the cheapest, and then put on the Internet." ”

In order to find a cheaper market price, he obtained Nike and other sports brand dealers qualify, "opened the online platform, can see a product around the warehouse price and inventory, by the agent online, customers can follow this price to order." "From last September to now, has developed nearly 100 agents, fixed customers more than 400 people, bank deposits have reached nearly 200,000 yuan."

"A person's circle of friends must be limited, agent more business will live." He and the agent is not a subordinate relationship, but a subordinate relationship, he will be the lowest price agent, and then by the agent and the guests bargaining. At every stage, he will launch a season-related product, with hairy crabs, November doll-style warm handbags, and December special Christmas presents last October.

He has identified this year's travel plan, which will go to Yunnan, Inner Mongolia, the United States, Thailand and the Maldives, "travel and find good goods is my main reason for increasing the trip." ”

The low threshold of micro-shop still needs entrepreneurial quality

The enthusiasm of college students to start a business is high, but how much can the last one really hold down? Entrepreneurial experts said, overall, micro-trust Friends Circle Marketing appears feminine, younger and so on. According to current statistical data, 60% of "80," the university students have in the micro-business and shop the idea of entrepreneurship, but many college students are on the rise, conditions are not mature or operating micro-shops do not have a good channel, sourcing, blindly invest in entrepreneurship, the last will only cause a waste of money. But can insist, in the school's entrepreneurship in order to earn money or experience accumulation? There must be a clear goal. In addition, the reasonable coordination of business and schoolwork time, but also students must consider the entrepreneurial business.

College students before starting a business, to understand whether they have entrepreneurial quality, if you really think it is appropriate to start a business plan to make a feasibility assessment, so as to avoid difficulties in the entrepreneurial process and overwhelmed.