A sort of online shopping experience for commodities

Note: This is only one of the shopping experience, not universal.

This topic is the Big Bear in the QQ group picked up in the morning. The day killed the Big bear, again has been tossing me one hours. But said that seems to have their own ideas are more and more clear. Everyone has said after the sale ah, payment and so on and so on, but my view is very clear, http://www.aliyun.com/zixun/aggregation/38090.html "> Commodities in the next single lack of multiple products in the horizontal comparison function." In other words, the current online shopping in the final order before the Persuasion purchase link, the strength is not enough!

Believe that for everyone to buy commodities, will be very confused. Table Now:

1. I want to buy a TV set. But what kind of television, specific brand what type of, I do not know.

2. I know there is a TV set for sale somewhere, so I went to a website. But in the end, I still didn't find the TV I wanted. Because no one told me why a certain TV set is right for me.

3, so I have to go to the reality of the store, see the kind, listen to the promotional staff to explain the final selection of a number of models and then back to the Internet to buy, or in the store to purchase a single spot.

The above 3 steps just said one in the decision to order before the action, the real decision to order and other considerations, is not elaborated here. such as freight, after-sale, installation and commissioning, payment methods and so on. From the above we can also know that for commodities, we are in a very careful, cautious, rational comparison of selection, from the beginning of confusion to the final determination. Therefore, we consumers need a comparison and learning process.

The biggest role of the Web page is not to show a variety of information, a simple list of various information, but to persuade users to continue the next step. This is especially true for commodities. Why do consumers buy this product? Where is this machine better than other machines? With such a question to do the Internet platform products we, in the web design, has not considered using Fabe sales rules to design our website display? Unfortunately, it seems that there is no such product design.

The biggest feature of the Fabe rule is that the characteristics and advantages and the benefits can be said to be very in place, but there is a problem, you say that the good is to say that they are wishful thinking to himself. As the saying goes, a mule is a horse you have to pull out to walk. As a result, consumers need a feature that allows multiple products to be compared horizontally. But neither Business-to-business nor Business-to-consumer offers such a similar function or is not in place at the moment.

Counter-view professional sites, such as the Pacific, Pcpop, Zhongguancun, etc., provide horizontal comparison function, meticulous to all the professional data are compared out, let consumers choose their own. So the thing that used to buy a computer often is to choose the model of these stations, then buy offline.

The current trading class platform is based on the assumption that the consumer purchase target is clearly designed as the starting point. I say this clearly refers to the clear know what to buy what type of product. If you are just a demand I want to buy a TV, so congratulations, you go on a trading site to turn around, not only will be exhausted, and in the end will not necessarily find what you really want.

The current design concept has a premise: consumers go to other professional sites to compare products, find a satisfactory product, remember the model and brand, and then come back to trade site search products, and then began to price, than the evaluation, the star, than services, etc., to complete the final consumption link. Such requirements a site comparison, and then go to B site purchase behavior, for ordinary consumers, too difficult, exhausted. Of course, the depth of the net worm is not in this range. So, the so-called shopping experience complaining, will be more and more.

In the early days of online shopping market, the on-line are small things, low-cost items, emphasis on the cultivation of consumers to accept online shopping habits. So impulsive consumption more, the detailed indicators of goods are not so meticulous. Especially for the integrated platform, it is more impossible to make a certain kind of product very meticulous, because he wants to consider is an N commodity platform commonality problem.

But when the large items on the line, from impulse consumption to rational consumption, due to the platform itself or other reasons, can not meet more demand. For example, Taobao, if you ask him to do a computer like Zhongguancun or the Pacific as meticulous, this is simply impossible to complete things.

Consumers do not want to consult does not mean that there is no need to understand the details! -Broken hat language. Support.

Hey, looks more and more farther! The egg hurts, it seems to be working overtime again today.

Source: http://www.54wp.com.cn/?p=266