A study on the difference between "micro" and "Bo"--twitter and Sina Weibo

Technology is a cutting knife, blade, whether it is time, life, emotion or thinking, has become a fragmented existence. Weibo and Twitter cater to the needs of people's fragmentation and find opportunities to survive in the cracks. However, Weibo in China and Twitter in the United States, their respective ecological emergence of strong differences, from the 140 words of Word limit, forwarding number, comment number and other technical aspects, will find all kinds of interesting phenomena.

The same 140 words of the word limit, Chinese characters than English in the information capacity has a greater advantage, Sina Weibo in the forwarding number, the number of comments are unlimited and Twitter can only display 50+ forwarding, 5 comments, such settings have a very different impact. In the highly developed social media today, why does Twitter defying, with so many restrictions, constrain people's power to speak and discuss? While "@" has already entered the core business of Twitter, why does Twitter recognize the important features of interactivity while insisting on the broadcasting mechanism and weakening the social characteristics? The logic of this product is indeed confusing, but it is not without trace.

First of all, from the cultural level to explore the difference between the two. Twitter's products are designed to be just like the original meaning of the word Twitter-the chirping of birds. It captures the characteristics of the old American nagging personality, desire to express and http://www.aliyun.com/zixun/aggregation/18542.html "> Information sharing, as a window, full of personal strange raving, trivial thinking, Fragments of the emotion of the window. The cultural characteristics of Sina Weibo in China are the essential attribute of social relationship, the structure of Chinese social identity is set up in a strong relationship system, and its cultural core is the connection of group, the so-called "brothers". The level of a person's social status depends on the strength of the relationship. With the extension of social media in Chinese society, the traditional interpersonal structure is confronted with the impact of new technology, and constantly promote the identity and power reconstruction at the network level. As a kind of capital, the relationship is the core of the reconstruction of power, so the development of Sina Weibo is also the process of capital accumulation of the new power. As a result, Sina Weibo does not perpetuate Twitter's restrictions on forwarding numbers and comments, but rather unrestricted display, as it is deeply clear that forwarding numbers, comments, and fans are the ultimate criteria for evaluating the status of Chinese users in each network dimension.

This characteristic also gave birth to a large number of Chinese characteristics of the emergence of a small phenomenon, such as the micro-bloggers through the use of money, relations and other means to employ a large number of network navy, the network of the Sea of false public opinion waves surf, cyber violence H.G.. The mixed and emotional impact on the construction of democracy, the free market of opinion has become the vent platform of the group unconscious, the focus of public opinion from the public domain to the private domain, where the person, Wuhuaizai sigh.

Although many academics and researchers strongly recommend a breakthrough in Twitter's 140-word limit, Twitter has its own product logic in terms of word limits. On the one hand to meet the mobile end of the information broadcast platform positioning, its products the most distinctive place is through the mobile phone information broadcast mechanism, the final form of a "World investigation station." For convenience's sake, the message capacity of a mobile phone message is enough to express things in the most direct way, Quweicunzhen, Shanfanjiujian. Its fragmented message is constantly answering "What are you doing?" and "What ' s happening?" Question, 140 words have undoubtedly become just the right limit. China Sina Weibo, the web and Mobil two terminals Shing, together with the Chinese users into the endless "refreshing movement." Active in the micro-blogging platform or ramble talking in the daydream, with life details of the exposed a daydream, a gourmet experience is not enjoyable, the requirements of the expansion of words, or the so-called professional "public knowledge", in order to Yue people, grabbing the eyes of the public, a criticism of the system, a fact of the disclosure is not enjoyable, the need for the expansion of words. Sina Weibo has also developed a long microblogging function for these people to roam freely and vent. Constantly write, constantly turn, constantly review, constantly refresh, constitute the micro-bloggers the most intoxicated things. Also because of Sina Weibo's long microblog function supplement, make the development of the blog become more stretched. While some of the most important issues in the United States are often seen in blog space rather than microblogging platforms, two countries have their opposite characteristics.

Of course, in a country where freedom of expression is limited, Weibo is increasingly being given a strong political meaning, with petty, talk-free political discussions and the outpouring of democratic sentiments as an important part of Sina Weibo. Among the many issues, only the issues of the political system, environmental issues and security issues can be shared by the public. On this type of issue, Sina Weibo has a "who" in the rise of China's public sphere. Unlike Twitter, which serves as a window-type role, Sina Weibo is more of an export-oriented role of emotional catharsis and public opinion.

Behind every technical function, there is an endless cultural implication. The difference of the technical function, often gives the user the different experience, endows the product the characteristic and the cultural localization. America's meager and China's meager behind, are broad and has the individuality "the Bo".

By:newcy

Source: http://leiphone.com/twitter-vs-sina-weibo.html