A survey of rural marketing: Monopoly is no longer a burden

Editor's note: November 17 The State Council issued "on speeding up the reform and development of marketing", stressed that to speed up the marketing reform and development, so that marketing become the backbone of agricultural socialization services, rural modern circulation of the leading forces, farmers professional cooperation of the driving force. In the planned economy era once incomparably brilliant rural marketing cooperatives, can in the reform of new life? How to "Nirvana" in the tide of market economy?　　From November 17 to 22nd, our correspondent investigated the three counties of Nanchang and Xinyu in Jiangxi Province. In Jiangxi Province Xinyu Luo Fang Town, the marketing and marketing cooperatives built a magnificent building here, became the landmark building of the town at that time.　　Today, the building is already dilapidated, but looking far away, still can be thought of the glory of that year. The original supply and marketing staff Hu Zhizhong in recent years, the organization of "Prosperous peanuts cooperatives," rented here, as the storehouse of agricultural and sideline products. "I stood at the counter, entered the business enterprise, experienced a marketing brilliant, but also catch up later decline."　　"Hu Zhizhong said. "Light one of our county sales and marketing cooperatives, bank debt amounted to 160 million yuan"-the loss of monopoly advantage of the cooperatives, to the market after shrinking, the loss of serious marketing, in the country's rural commodity circulation, has been an absolute monopoly of the distribution channels and operating entities. In the middle of the 80 's, before the large-scale emergence of individual and private traders, farmers ' necessities, production and consumption almost depended on marketing.　　Because of monopoly, so have a brilliant performance. Monopoly, doomed to not long-term.　　Commercial circulation, eventually to return to the track of competition. With the deepening of urban and rural reform, rural circulation market barges. In the late 90, the State Council made a decision on further deepening the reform of fertilizer and cotton circulation system.　　Since then, the marketing cooperatives began to move to the market, the system and mechanism of increasingly prominent shortcomings, business continues to shrink, the loss of serious. "The marketing of our county, the bank debt has reached an unprecedented 160 million yuan."　　Nanchang Jinxian County Marketing director Qianjiangyun also clearly remembers that there was a time when he basically received a summons from the court every week and had no energy to do any other work. Starting from 2001, Jiangxi Province Supply and marketing system start-up society has the enterprise reform work, through the creditor's rights repurchase, the debt concession, the bankruptcy reorganization and so on means, dissolved the 3 billion yuan bad loan.　　Up to now, the whole system has been changed to more than 99%, complete the status of workers to replace nearly 100,000 people. "Personnel aging, ideological rigidity, weakened function"-through 60 years of rural cooperative cooperatives and the time has not accumulated abundant capital this is just a general data.　　At the grassroots level, some cooperatives are still struggling. In Nanchang Jinxian County, 26 grass-roots cooperatives still have more than 10 not completed restructuring, many workers have not been paid for many years, basic livelihood protection is difficult to implement.　　Even in the development of the relatively good xinyu marketing, some Kishu also carry a heavy burden of personnel, survival difficult. XinyuThe marketing director of the Shang said: "Restructuring and can not let the cooperatives once and for all, assets, business overall atrophy, personnel aging, thinking rigid, functional weakening, this is the present situation and the biggest weakness of the marketing cooperatives." "From the establishment to today, marketing through ups and downs, qualifications can not say not" old.　　But over the past 60 years, rural cooperatives have not accumulated abundant capital over time. "Cadres and workers do not know enough about market economy, otherwise we will not lose so miserably."　　"Xinyu Marketing Director Zhang Zhicheng that the division, the concept of backwardness, is marketing in the transition process of the main reasons for the difficulties." After restructuring, provincial, municipal and county marketing only left a reference to the civil service management organ, "baggage" light, but the development did not achieve a big leap.　　Some grass-roots cooperatives status quo, "guarding the agricultural stall, relying on the old house to receive rent", the wait-and-see mentality is still very heavy. The analysis of the China Supply and marketing cooperation head Office shows that at present, marketing's main income still comes from sales of consumer goods retail and agricultural means of production. Reporter noted that this advantage stems from China's agricultural products, market-oriented degree is not high, but not the marketing cooperatives own operating capacity. Since 1985, the state has gradually liberalized agricultural operations and prices, but the licensing system has not been completely abolished.　　Agricultural production business is still limited to agricultural companies, marketing cooperatives, agricultural "three stations" (namely, agricultural Extension station, plant protection station, fertilizer station) and manufacturing enterprises, individual and private enterprises are subject to various restrictions. In recent years, the agricultural market abolition of the franchise system is high. In September this year, the State Council issued the "decision on further deepening the reform of fertilizer circulation system", asking for the release of fertilizer business restrictions. Can imagine that the future of agricultural market competition will be more intense, the survival of the marketing cooperatives will face greater challenges.