About passion: Let your heart and mind make decisions together.

"Any great achievement is certainly not devoid of passion. "--Hegel

Recently some friends come to me to inquire about business related matters. They all have a serious job, but they are dissatisfied with it, and often talk with their friends about entrepreneurial ideas in private.

I give and only give them a suggestion, that is: devote oneself to a field that you really have passion, market, product, technology you are eager to pursue. Follow your heart and mind.

John Doerr had a speech about the importance of pursuing ideals rather than money. He says he will only invest in people who are really passionate about doing things. They want to change the world, to really solve a problem. The inner flame has made them unable to explore this void, to truly change it.

Passion, perhaps the most important factor in the adventure of entrepreneurship. It keeps you firmly through the turmoil. Never do a project that just sounds good.

"In the Internet arena, it's hard for some startups to say whether he's doing something or making money." If they're not trying to do something big, they can't say they're lucky even if the company is open. Because there is no passion, it's too hard to keep going. "-Jobs

I often say to my friends that if you are going to start a business, you have more heart than your brain. This is a bit of a violation of logical logic in their nature for these hyper-sensible tech-geeks. Our usual way of thinking, no matter what the first analysis of the problem, and then according to the data to make a decision. So do a lot of research, analyze the market situation, and then do what looks right. But we forgot to ask our hearts, is this what I want? Where's my motivation? What is it that makes me burn my youth?

If you're just doing what looks right, it's kind of like money, not dreams. You don't have enough enthusiasm to spread it to others, whether it's investors, employees or users, and it's hard for them to buy your account. Once you see the situation is bad, you tend to have the idea of shrinking.

On the contrary, if you pursue what you love, it must be like a chicken blood, and others will be inspired by you. The heart of the desire to succeed to help you overcome the difficulties, a founder's heart allows you to withstand the pressure of a great job. You don't give up before the world changes because of you.

So when evaluating an entrepreneurial opportunity, in addition to the rational judgment, but also ask your heart. The passion of whether or not you decide.