"Active Search" will become the past

Female white-collar Yiu Liying recently wanted to buy a car, every day when you turn on the computer or open the mobile phone, she will use QQ and know the car friends consult, or in the pop-up home to choose car information, she has been through various ways to obtain car advice, as well as others on the evaluation of a car ... But all this "active search" will be in the past.

It is understood that Tencent is launching a major change strategy, through the full platform of Tencent socialization changes, to create a network of social needs of netizens one-stop online life platform. "If you suddenly don't know which restaurant to eat at noon, Tencent can immediately tell you what each restaurant offers and whether there is a vacancy, and if you have a few friends who have bought something or played a game, this product or game may be more trustworthy to you." "Tencent Vice president Tong Dawsong, in an interview, exemplified that social networking is based on a chain of relationships between people and that people can get more valuable information through social networks."

The internal integration of Tencent's social media and social networks is the first step in the transformation of Tencent's network medium. Through its Tencent network, Tencent Video, Tencent Weibo, QQ space, such as the upgrading of the platform, Tencent enhanced the social attributes, to achieve the platform between the access. Just as Yiu Liying bought a car, through Tencent Weibo, QQ space or friends to share their own car purchase intention, these platforms to know cars friends, car experts, car brands will be through car events and her relationship. Yiu Liying will also find what it needs to do according to its own chain of relationships, Word-of-mouth referrals, and in the middle, "social ads" will exert greater influence. Ou