Add new players to the short video field

Summary: Nothing can block the footsteps of Tencent, even in the class vine applications have been quickly played bad situation, Tencent still launched Tencent version of the vine Tencent Micro-vision. and Vine only support 6 seconds to shoot slightly different, Tencent micro-view support 8 seconds to shoot. Before Love

Nothing can block the footsteps of Tencent, even in the class vine applications have been quickly played bad situation, Tencent still launched the Tencent version of the Vine "Tencent Micro-vision." and Vine only support 6 seconds to shoot slightly different, "Tencent micro-View" support 8 seconds to shoot. Prior to the introduction of Archie Art "snapped" support 7 seconds. Class Vine products one to the domestic, product differentiation is basically reflected in the length of time ...

However, compared with other short video applications, "Tencent micro-view" the biggest advantage of Tencent's accumulated social account system, users can access through QQ, micro-mail and QQ mailbox landing, but also support the sharing of micro-letters, friends and Tencent Weibo. At present, "Tencent Micro-vision" has imported a lot of Tencent Weibo celebrities, how Jiong, Haiqing, Yan Cen mage, accumulated a lot of interesting short video. and other types of vine products The biggest difference is that "Tencent Micro-vision" will be original and forward content to do the partition.

The home page is all for the user's original video content, support forwarding, comments and praise, as well as the sharing of micro-letters and micro-blog (only Tencent Weibo). On the "dynamic" side, all of the forwarding content is based on the chain of acquaintances. There is also a column of "Discovery", which includes hot, creative, celebrity, beauty, all kinds of Meng and funny, such as popular video, users can choose to watch according to interest.

As we have discussed before, from the perspective of content creation, after the excitement of using this handy short video shoot, users don't have much incentive to keep filming. Even though class Vine applications are reducing the threshold of content production in new ways, short videos are about "stories," and high-quality videos are still more expensive to produce than a single picture. Will eventually lead to short video content in the number of pictures, the quality is also more uncontrollable, it is difficult to produce a continuous transmission of short video.

And from the point of view of content consumption, 140 words of micro-blog has made a lot of people have formed a fragmented, shallow reading habits, and the image of the community is to reduce reading pressure and can make people meet the eye pleasure. But what about the 6-second short video that allows people to develop new browsing and content consumption habits? It also has to look back on the content production side, when content output quality is not controllable, community members to filter the content of the cost will be greater.

Rely on Tencent's huge social chain of "Tencent Micro-vision", there are opportunities from the Red Sea in the N-short video app to stand out?