Add new to the domain of the Business-to-consumer

In this paper, the e-Commerce Research Center published in the first half of August 2013, the interpretation of the market share, a known as "bleeding" listing, only for the survival of the original intention, to the 2013 explosive growth of the enterprise as the background, from the top of the map of the giants of the counterattack and new rodeo action

August 2013 China Electric Business Research Center released the first half of 2013 China's market share accounted for the data, from the data we can clearly see the exclusion of the first day of the cat, and perennial second east, from the third place market share and position have changed, The most obvious is a familiar only product will be mercilessly inserted into the fifth position, the new ding, strong and so are given to it, ask in the entire layout above the platform which is not a few years to squeeze in. Before the map came out, several giants realized the final result, so it is very good to explain the Jing-dong, when waiting to enter the tail goods market, the general wind is to fight the only product will, or optimistic about the market, in fact, the author more inclined to the former, aggravating the enterprises are many.

2013-The emerging forces of the Business-to-consumer market

2012 market share ratio (left: easy to view, Iris, speed)

Market share of Chinese business in the first half of 2013

The author of this data share, deliberately looked at the 2012 years of several major media or organizations published data, whether from the Iris Consulting, Analysys International or the speed of the institute, such as data, the 2012 layout above the only product will not be superior, and the original map above the new eggs, wheat nets and other shares were severely compressed, and then missed the list. The outbreak of the only product will be a lot of people tumbled eyeball, 2012 listing is known as a bloody listing, the situation with the same year when the listing after the similar, low share price, has been in a depressed state, but from the end of 2012 seems to be an opportunity to catch up with the wave, from which the increase in the range of estimated curve increased, So that only goods will be in the market share above all the way Mengjin, fierce circle, gradually be valued, and more optimistic, this has been to sell the nominal enterprise, gradually by investors, other enterprises recognized, more and more people began to like this model, for the tail goods or a lot of goods to save the enterprise, only the goods will undoubtedly be a suitable enterprise, Of course, the popular more is the big environment, economic problems led to a number of business changes, and in 2012 the low period of the electricity quotient of a large number of electric business platform desperate to live.

No matter how the model is, whether it is like the outside world, a unique new model, but there is no doubt that the market has recognized the enterprise, has given this enterprise development and expansion of space.

Jing Dong When the insertion of the special sale market

May 2013 when the tail of the goods and Jingdong group Business two companies mercilessly inserted into the brand special selling areas, inserted in the heart of the only product will, from the two relatively old business platform enterprises to see the action, it is clear that the value of the sale and only the threat of product will be more than passively beaten to add business, Together to push the slogan of the selling market. The format of the sale from the current data to see indeed for Jingdong and when it still has a lot of help, as a platform and both have their own brand products platform electric business enterprise, tail goods is a problem, and dubbed the form of special selling, both to meet the vanity of consumers, but also to help enterprises, or further suppress the arrogance of the only products.

From this year's Internet event, many people probably understand that today's Internet market bat is three luxury cars, others are medium or ordinary cars, the role of capital in the explosion this year no doubt, whether Ali's acquisition or Baidu's acquisition is the role of capital, Since can not do so on the acquisition or buy a stake to grasp the lifeblood, but also the electricity business, although the capital is not small, but never despise the power of the upstart, crackdown on mergers and acquisitions is the theme of this year. And when and Jingdong understand only one of the means of-repression, the development of the market and then dilute the market share, this way to do things, into the sale of stone is indeed good.

Tencent help the only product will be on the list

The internet circulated a word: Tencent dry, or the future or dry areas of the best early stop, and finally not and forced to the edge or acquisition. And there is not a platform in the electric business to ignore the role of Tencent electricity, bat inside only Baidu is not listed outside the list of two luxury cars have been on the list, and in this area, the top 10 inside the only product will be the only one is still using Tencent's tools to grow, increase market share of the company's manufacturers. Right here is the new media: micro-marketing, the only product will be external propaganda micro-letter to them how many orders per day, from the side, this platform is really great electric power or Tencent relationship is not general, do not know whether anyone has thought about this. If the external data is not very water, then the only product will push the list of Tencent is a very large assistant, relative to Tencent electric business is not to laugh or cry, or anger can not speak, I can not know.

The day the cat sped up the enclosure would be to

Now in the whole shopping field Consumer-to-consumer is still a big head, Taobao is still irreplaceable a overlord, but believe that in the near future the cat will shoulder. Ma Yun once said that will not give up the Consumer-to-consumer model, the introduction of small and American electric quotient concept, but to this day, I guess all behind is to stabilize the transition, the cat's authority is getting heavier, and the consumer's mentality is now more sophisticated, for the constant flood of all kinds of uncertain C shop, now more people are more inclined to go to B shop, At least throughout the purchase process, a lot of rest assured. Another reason is that Ma Yun now jumped out of Ali's decision, although it can affect, but over time, some of the changes in the direction of the above can be pushed to the current decision makers, and Ma Yun may be himself to bear all the abuse it; the last Ali's listing needs a stable environment, and avoiding low valuations is what they consider, Ali not listed is never possible things, changed Jingdong not listed also impossible, for the business market, Jingdong if not listed, sooner or later there will be problems, a generation of Empire State Building may disintegrate.

Although the product will be a new ding, but strong enough, power can not be ignored, the Giants have begun to pay attention to, B market turmoil has been some recent developments on the above can see some, perhaps not far from the tipping point. This article from the layman's perspective to interpret, please read carefully, remember. (Wen/Huang Lang exchange qq:892729335 half bucket of water people)