Adtime: Precision Marketing in a big data age

The rise of the big data age

Influenced by economic globalization and global informatization, human social development and demand diversity, cloud computing and the deepening application of the Internet of things, "big data" has become a hot word that has been repeatedly mentioned in the IT field and over the past year. It is used to describe and define the mass data produced in various fields of human society in the era of information explosion and the advent of large data age. International Data Company (IDC) research results show that 2009 global data volume for the 0.8zb,2010 year growth of 1.2zb,2011 years of data volume is up to 1.82ZB, equivalent to the global output of more than 200GB of data per person.

A April 2012 study from Adap.tv and Digiday found that the vast majority of North American marketers use data to enhance their advertising-oriented capabilities. In September 2012, Winterberry Group and Interactive advertising according interviewed some U.S. marketers, and nearly 2/3 said the drive to push their use of data management platforms in the marketing field came from the need to deal with large data Please。 In today's domestic network marketing ecology, the precision marketing value of large data is more and more valued by business owners, and also become the core arena of domestic internet giant enterprises. And true precision marketing is in the hands of tech companies that have big data that can analyze big data and share big data. These technology-based companies will continue to direct new concepts of precision marketing.

RTB Real-time bidding is just one phase of precision advertising

Internet Precision Marketing is not a new topic, even a bit of abuse. Google's adex,2012 years in the domestic high-profile online, a new round of so-called crowd orientation and DSP as the core of the new topic was repeatedly hype, Sharon, micro-blog, the magazine on the current report and a variety of onlookers; who is the real DSP? Whose DSP is RTB? RTB technology Deployment for the DSP is not low annual cost, for Exchange is more like a building to support the high real-time, high concurrency of the transaction site, the procurement of these methods must be done in RTB environment it? Is it really necessary for advertisers to bid for 20 yuan/cpm some sites?

When advertisers think that CPM is not the mainstream of the advertising model, in fact, RTB will not become the mainstream of the advertising model, domestic hot selling RTB is only a domestic imitation of the concept of foreign phase. Jennifer Wehrmaker, senior manager at ebay's social business unit, Jennifer Vilmec a lot of criticism about Facebook's advertising product Adexchanger recently, pointing out that it's hard to be creative in Facebook. For advertisers, Facebook's RTB real-time auction platform lacks new ideas.

According to Kleiner data, all mobile Internet traffic has grown rapidly to 13% of the total Internet traffic. In the May 2012, India's mobile internet traffic exceeded the desktop Internet, and other countries have this trend. As Internet traffic is constantly being diverted by mobile applications, RTB technology relying on cookies is becoming more and more difficult, and companies relying on RTB technology only share data to continue to interpret RTB concepts. It is understood that the 2013 browser market, including IE, will be open to the user cookie privacy protection features, users can choose to automatically clear cookies. Cookie data acquisition is more and more difficult, RTB only phase products, RTB concept will gradually be recognized by the majority of advertisers.

Precision Marketing in a big data era Thai finger still (adtime)

Based on the content of the marketing concept will never end, but to combine the characteristics of the times, combined with the era of large data, from the media age, innovative precision marketing new ideas. Adtime on the one hand, the use of technology to improve the integration of data acquisition, analysis capabilities, on the one hand, increased content marketing technology innovation.

Adtime with years of technology accumulation, to create a CCM intelligent advertising platform, to bypass the collection of data, DNS resolution data, Web site crawling data and cookie-assisted data, the integration of multidimensional data, beyond the cookie analysis of the accuracy of online behavior, and truly achieve a large data age precision marketing. The CCM platform manages nearly 20 billion internet and mobile internet traffic per month, covering 150 million online internet users and mobile internet users, which has been directing advertising strategies and providing precision advertising services to more than 300 dealers, educators, and car-type corporate advertisers.

According to foreign media forecasts, 2013 will be the world's largest data year. With the advent of the large data age, the role of data is being rapidly and fully released, which determines the future development of enterprises. The marketing transformation under the big data age is happening, Adtime as the leader of precision marketing, set up the technology to drive the company strategy of the future, integrate the data under the line, let the dissemination more accurate, convenient, create the brand-new Internet marketing plan for the enterprise.