Advantages of philanthropy and network marriage

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; [to a Netizen blog] 2010 just passed 5 months, there are two things to hold you and me; First, 5 provinces in southwest China face the century drought, more than 50 million compatriots disaster. The rare century of drought has caused crops to hit nearly 5 million hectares, 400,000 hectares of fertile land, and 20 million of our compatriots face no water to drink. Second, the Yushu earthquake has killed 2220 people, missing 70 people. Before the great disaster, many love enterprises have extended the hand of love assistance, donate money and donations, fully embodies the spirit of the nation's great love; in the Internet E-commerce development of the hot environment, more want to say is the electrical goods brand enterprises social welfare.
The following picture is from the decorate net c&t Gulti "Jiangxi Province Youth Development Foundation to issue a special award," Charity Charity Award ".

C&t Gulti when again with the public relations? According to the person in charge, said: "Very early on," decorate the network has been in Sichuan earthquake public welfare damage 300,000; the advantages of charitable hand-holding network in China, there are many charitable organizations, in addition to the official Red Cross and the famous "one Foundation", Jackie Chan's charitable foundation and so on. Charities and networks, especially the "Internet Bazaar", "buy a donation" this with the Internet E-commerce development derived from the donation channels and donations form more and more netizens to participate in the purchase of their favorite products at the same time also dedication to love, the same thing, will be a charitable public welfare future donation channels for a strong supplement, At the same time, to expand the low income of the donation is to promote the role of the specific performance in the following points:

First, a wide range of coverage: 21st century is the network century, there is no doubt. They have abandoned television, radio and newspapers, and even some white-collar families have no television at all. The influence of traditional media on people is little, and the traditional commonweal propaganda has not affected some people. The wide range of the network, the spread of rapid, more comprehensive impact on the population.

Second, the donation form is novel, the participation degree is high like the above mentioned "C&t Gulti buys the donation" is a relatively novel form, in the traditional charitable link is not easy to realize, moreover participation degree also is less than this form of attraction degree. The network public service has its unique flexibility, democracy and rapid reflection, can be determined according to the situation on the ground, rapid discussion and democratic decision. Even donations of the way, the state can also be out of the traditional Nest point, which for the ultimate effect of charitable acts added a lot of points.

Third, the enterprise burden is light, although the fame and fortune Enterprise undertakes the social commonweal, but is shouldering the normal development of the enterprise, cannot because the commonweal becomes the burden of the enterprise; so c&t Gulti this kind of "buy to donate" form, not only expands the enterprise income, and fame and wealth also obtains the effective dissemination Enterprises are more willing to participate in and promote the participation of netizens, expand the spread of charitable public welfare, expand the new channels of donation; This form of public welfare is also the opportunity for Low-cost brand building, both to meet the member's desire to join the public good, but also to enhance the brand effectively, is a win.

Summary: The network public welfare, or the Public Service and Network Alliance, is not only a major event, but also the aspiration. E-commerce Enterprise "C&t Gulti" opened a good head. I hope that in the future, the network public welfare as the "private economy" in our middle school political textbooks, from the "coexistence" status to "important supplement" to "important part", better serve the society.