Advertising Alliance: How logistics Enterprises Enter the electric business

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Chen Zhen, vice chairman of China Electronic Commerce Association, said that at present, the development speed of domestic electric business is 200%-300%, and the logistics growth rate is only 40%, which can't keep up with the speed of the electric trader.

Because the electrical business depends on logistics to better development and growth, so many large electric companies in China have built a supporting logistics storage space, and more logistics enterprises in order to seize this so-called opportunity blindly to the upstream derivative. However, the opportunity is not so easy to seize, the major sites in recent days, although the news of the logistics big guys stationed in the electricity business, but did not more detailed report how they will play into the electricity business, how to better and the electrical business enterprises to connect the development of measures and services. All sorts of things let us wonder, this will be a logistics big guy's gimmick controversy?

In the face of the 200%-300% of the annual increase in the speed of the logistics of 40% does seem very powerless. How can such a huge increase be made?

This is the 1th reason: the increase in the proportion of online shopping has led to the development of electric business enterprises. When it comes to consumption, this generation of children watching the internet grew more accustomed to shopping online, and therefore, this part of the consumption of the mainstream population growth fundamentally led to the overall development trend of the electric business sector. Strong rigid demand for the development of electric business has laid a solid foundation.

Second: Similar to Taobao, Jingdong, Amazon and other internet retail giants continue to grow, so that more and more brands and products into the ranks of online transactions, extremely rich in the eyes of the people. To some extent, it attracts the attention of consumers in whenever and above, and the purchase desire and potential consumer groups caused by the attention are expanding, the speed is astonishing. The conversion rate of these flows into the website and the conversion rate of orders are also a wealth that cannot be underestimated in the future.

Third: the promotion of the increasing efforts to let the electrical business industry in a overnight known. Countless successful Word-of-mouth marketing, advertising Alliance promotion, soft text, micro-blog marketing in every minute to stimulate the consumer's brain waves. Time accumulation, space precipitation, the public in the day-to-day advertising infiltration of the brand and product types gradually become familiar with the promotion has been so successful.

Four: We should say logistics supporting services. The 40% increase also contributed to the growth of the electricity quotient.

Although the initial stage of electric business relies on the logistics, the current logistics should rely on the electric quotient to develop better. The rapid development of the electrical business in the continuous urge the logistics industry self-improvement and promotion, it is in this process, logistics gradually by the power of the strong attraction, the above factors ultimately constitute the current logistics Test hydro-electric business reasons.

To sum up, the development of the electric business is the trend, if with the self-built logistics system services, electricity will be in the near future to overtake the entity shop is also unknown. However, the choice of logistics is confusing to many people. In the main project does not have a greater contribution to create a new road before is the suspense of all hearts.

Guess what the future of the logistics industry will take?

At this stage, the logistics industry depends mainly on the annual monthly profit of the electricity business package. Can more and more consumer groups and products have made logistics distribution services appear to be in short supply, is to increase staff to cope with more and more delivery requirements or to enhance the price to ensure the distribution of product quality and safety? There is no doubt that this is the first and foremost solution to the problem.

So how does logistics enter the electrical business industry to develop?

The first question to ask is: do they intend to sell products or sell services? Is it to make the brand to enhance the delivery price or the brand to sell other products?

Secondly, the concern is: whether the quality of their delivery service will be increased or decreased in the electric business sector? Are they pricing in the electricity industry lower or higher than the stores?

The final worry is: whether people will be in the electric business camp under the logistics industry to generate consumer demand? In the face of so many problems, logistics bosses have already had a strategy to deal with it?

We wait and see. Reproduced please indicate the Etal Advertising Alliance (www. ete.cn) original.