After Ma Jiajia, Hering PK70 shenyin, carving ye, who is stronger?

Shanyou's John, Ma Jiajia, Shenyin and others were selected, and the news was first sparked by a flurry of discussions about the Central European Group: what did Ma Jiajia subvert? With the "light cavalry on the roof," the invitation to the Central European Group continued to heat up, then, the entrepreneurial camp spontaneous a self-financing activities, all kinds of tricks to raise tuition fees to make people refreshing, uproar.

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The heat that lasted two weeks was a matter of thought. In fact, this is the third phase of the China-EU start-up camp, the first two period quietly, the current issue of how to fame? What inspired Word-of-mouth? This event also has a by-product--to Huang Taigi the rampant black and the Ma Jiajia of curiosity, this also explains what? In fact, the shenyin, carving ye are also selected for the entrepreneurial camp, why there is no movement, how to explain?

In the Dayu view of the brick, the third phase of the start-up business is normal, any innovative project in the failure to form the product of certainty, is not the basis for marketing, two years of precipitation has been dredging the entrepreneurial Business Project product system and internal management system, to the time of the outbreak of the marketing. Professor Shanyou has chosen a good marketing opportunity to explode the word of mouth through a number of influential campers when the Central European micro-credit group matures, but lacks a good point. Perhaps the popularity of the results is also professor Lee did not anticipate, because the Internet only need to detonate, as to whether the explosion is not planning, but the timing, from Professor Shanyou asked "on the roof of the Light cavalry" solicitation point of praise behavior can be seen: his Internet word-of-mouth detonation method in mind. In other words: This incident is a carefully planned dissemination of the behavior, but Ma Jiajia, Hering and other people's self-financing tuition to the "fire" Tim a "firewood."

This is a very interesting event, there are four groups of people, respectively, Professor Shanyou and planning think tank, Hering, Ma Jiajia and other active Internet indigenous, shenyin, carving, and other whenever Internet elite, as well as the big European uncles; these four groups of people just represent four typical, corresponding is: brand, innovative products, Whenever innovative products, Word-of-mouth communicators. Board brick Dayu might as well assume:

A platform brand business "China-Europe start-up camp", while the introduction of the 90 and 70 of the innovation of a single product, these products are operated by the product manager. The product manager of Ma Jiajia, Hering (after the "Chang") with their own creative behavior to marketing products, they enjoy the marketing process rather than the results, and whenever innovative products listed, whenever Product manager shenyin, the carving ye are the logic, social various trade-offs, deduction, deduction, The delay in starting individual behavioral marketing, in fact, by virtue of their influence to sell a mere 120,000 of the product is "pediatrics", namely: marketing results have long been in the bag. Of course, there is a joint research and development by Shanyou and product Manager "light cavalry on the roof", they jointly transform the product research and development process into a kind of sharing behavior, invite the Chinese and European uncles as the Word-of-mouth communicators to build together, and then get the attention before the product is not listed. In other words, the big European uncles, on the one hand, participate in Product Manager "on the roof of the Light cavalry" product development, on the one hand, enjoy the product manager Hering, Ma Jiajia "behavior performance", but also pay attention to whenever product Manager-Shenyin, carving Ye's marketing performance.

This is a brand-name business, innovative products and Word-of-mouth communicators jointly starring the stage play finally came to an end: the innovation of the single gained sales and a large number of onlookers, while the product because the quality is not pass and was criticized; and whenever innovation single product also completed sales target, but onlookers less, show as always low-key and calm , and research and development products have received enough attention even if they are not listed. The biggest winner, of course, is the platform brand-shanyou and his "Ceibs" brand, which is not just a brand triumph, but a single product strategy and a self-organizing management winner.

This is an era of thinking, business logic, marketing methods of the three main lines at the same time play, consumers participate in building, enjoy, and Word-of-mouth legend.

In the age of thinking, whenever, the biggest difference is "his brand" and "from the brand" difference. That is to say the former product launch is to sell to consumers, individuals independent of the product. The latter believes that selling products is sold from the brand value, personality. So the former does not start, the latter diligent action.

In the business logic, whenever, the biggest difference is "he organization" and "self-organization" difference. That the former think is to "sell products", as long as the completion of the performance on the line, the latter that is "to sell their own products", the completion of the results is only the result, it is important to enjoy the process of selling products.

In marketing methods, whenever, the difference is "media communication" and "behavioral marketing", that is, the former more willing to use the media for dissemination, such as: They also issued a similar fund-raising news; the latter is behavioral marketing, through creative behavior to form a share, attracted a lot of weak relationship Word-of-mouth communicators, At the same time, the strong relationship data in CRM forms a sales exchange.

We have to say platform brand-------------------------------------------------shanyou Managers Shanyou gain the brand influence of investment platform, which will bring more future investment opportunities.

From the sales results, this is a full win feast; From the result of brand marketing, the biggest winner is Shanyou investment platform brand-------------------------------------Hering They still can't take the mark of the Times, that is whenever "face" and "identity". As the brick Dayu said, the future of marketing will be "on the sidewalk to share"-marketing is a "behavior feast."

Board Brick Dayu: O2O strategist. Original Lok Bee net own brand market general manager, Dieth Media vice President, two times a small venture into a small defeat. Writing a new book, "O2O Evolution," part of the view is excerpted from this book.