After the name "Singles Day", the electric dealer created a 24-hour online shopping event.

On the "Singles Day" of the name, November 11 and was the electric business giants to stare at, it was a 24-hour network shopping event. The big promotion coincided with the Sunday, yesterday's "Double 11". Tan Tian Cat and Taobao Alipay sales reached 19.1 billion yuan, plus jingdong, suning easy to buy, Amazon and other electric dealers, "Double 11" on the same day the total sales or broken 20 billion yuan, more than the United States "network Monday" to become the world's largest online shopping festival.

"Electronic Business Network Shopping"

Total daily sales or broken 20 billion

Cat is undoubtedly the "double 11" The main battlefield of blood fight, both yesterday afternoon Alipay sales of more than 10 billion yuan Mark, Alibaba Group this morning confirmed that the "double 11" during the day cat and Taobao Alipay sales are 13.2 billion yuan and 5.9 billion yuan, both total 19.1 billion yuan, the amount of more than three times times last year. Faced with this staggering turnover, the cat President Zhang Yong also candid consumer enthusiasm and purchasing power beyond its imagination, before its "double 11" period Alipay sales target set to 10 billion yuan.

Suning easy to buy from 9th to 11th for three consecutive days of "3 days 3 nights Super 0 Yuan" activities, a total of 2.956 million orders, the overall site sales growth of more than 20 times times, but also refreshed its online since the first day sales and a single big promotion of the historical record.

Yesterday, a number of network business sales volume is expected to break 20 billion yuan, and this means that "double 11" will surpass the United States "Network Monday", the world's largest online shopping festival. Different from the "double 11" Singles Day, "Internet Monday" is the first Monday after Thanksgiving, many consumers will choose to online shopping on the same day, so this day has become the major online retailers scramble for customers crazy period. According to the Market research institute comscore data, last year, the United States "network Monday" sales amounted to 1.25 billion U.S. dollars, about 7.8 billion yuan RMB.

The next few days or ushered in the distribution test

Red Bottom White Singles Festival promotional ads, all kinds of snack drinks, bedding tent sleeping bags, and even invited to massage division for staff Services, yesterday noon, Hangzhou Expert Trading Co., Ltd. 's office is busy. And in the vicinity of the new light jewelry Taobao mall flagship store office, the company also deliberately arranged for the executive to wear a maid installed as busy green in front of the computer "waiter" tea to send water.

Hangzhou Expert Trading Co., Ltd. Marketing director Yu Zhenwei told reporters that the Swiss Army Knife backpack for the main variety of online luggage shops, is the third time to participate in the "Double 11", the first two years of trading volume of 2.6 million, 6.8 million, and this year the target is set at 16 million.

We start to stock up to 16 million of sales 100 days in advance, and make an appointment to the factory for a scheduled period. Yu Zhenwei said the store had reached 500 sales orders per second at the peak yesterday, compared with 100 last year, which had reached the limit of one-store load.

Talking about the "double 11" big promotion, Yang said that did not consider online shop that day whether to make money, "as long as the flat even slightly deficit on the line, I hope more people to experience online shopping consumption." In Yu Zhenwei eyes, More is the "double 11" as a brand marketing opportunity.

New Light Jewelry Taobao mall flagship general manager Yang told reporters, in the "double 11" period of the next single peak, distribution will usher in a big test, one of the most difficult when the warehouse in the picking link. He said that the current warehouse has adopted a digital processing, all the goods before storage to use Frid chip to conduct regular, the realization of the commodity information. In picking, the pickers can easily search for a variety of products based on the PDA's voice guidelines, which can be raised 5 to 6 times times faster than traditional methods.

Although the warehouse sorter has been temporarily increased from 150 to 500 people, Yang is still worried about the huge number of orders, the operation will still have some difficulties. Last year, during the "double 11" period, the warehouse's total billing volume of about 150,000, this year is expected to soar to 800,000 or so.