After the third party pays, the Peer-to-peer, the public chip as the emerging Internet finance, also began to rise in the domestic

After the third party pays, the Peer-to-peer, the public chip as the emerging Internet finance, also began to rise in the domestic.

November 28, the network of credit Finance of the public network released a number of news, science and technology, entertainment, food, modern, content and other projects, called on the general public to participate in the public, "everyone can make the day." In this platform, Jiangxi Ganzhou, the old farmer will grow their own navel orange to reward the mode of sales, some technology news reporter launched a good report topics, to find more business original ecological story.

From 2011 onwards, roll-call time, everyone cast, dream nets, Shanda's China Dream Network and many other sites announced the establishment. In the Chinese Dream Web site, users can publish creative projects, the scale of capital required, project time, return form, and so on, and then wait for individuals or businesses to support their dreams, including literature, music, film and television, design, games, technology and other categories. "This is a lifestyle change that will give ordinary people more opportunities to realize their dreams," said a number of people involved in the fundraising. ”

In an interview with the 21st century Economic report, Cheng, chief executive of the network, said that the positioning of the network is "to help people who have dreams to realize their dreams", the future to do "one-stop integrated public-chip model" to create some new internet financial models.

Pre-sale of merchandise

"We hope to improve the advertising model in the cultural sector in part. Cheng told reporters that the public network is launching a number of cultural projects, called on ordinary users to pay for good content, to part of the cultural industry to improve the advertising model, and jointly create quality content.

This is just a collection of websites to create a subdivision of the industry, in addition to the hardware manufacturing, design industry, the public to raise the site more set the power to innovate.

The public raised from a number of science and technology curtilage, literary circle. At the beginning of 2011, roll-call was set up and became the first public-funded website in China. Since then, the domestic public to raise the rapid rise of the site, including Angel sinks, everyone cast, dream Network, China Dream Network, awareness jue.so and other sites.

The process of public raising is also relatively simple. The project party displays the ideas or dreams that they want to achieve through words, pictures, videos and so on, and sets the desired amount and number of days to reach the target, then waits for the investor.

It is understood that the public pack development, crowdsourcing refers to the same task, everyone to complete a part. In 2010, a Singaporean director, often in Beijing, filmed a Twitter documentary on a global scale, ranging from material collection, user selection and video playback, through crowdsourcing. Recently, the film has been a success in the world, but also to the film and television industry to create new ways. Crowdsourcing is mainly to contribute, and the public raised a step forward, more money.

According to Cheng introduced, the public has a variety of incentives, donations, equity, debt and other models, the pre-sale of merchandise is also a reward. At present, the most popular projects are pre-sale projects, because the designers of these products will give the product as a reward to the supporters. Many of the donations are for public welfare projects. And for equity, bond-type projects, the public platform plays a financing function.

From the development of foreign-funded websites, Kickstarter is the creation of culture, art and Technology, and on its platform, it has been the highest probability of successful financing for pre-sale projects of these industries.

A senior Internet financier believes that in the current domestic business environment, the debt-type pattern of public financing will develop better, equity, incentives and donations are difficult to borrow public to become the mainstream of internet finance.

The profit model of the platform is to collect a certain commission from the project of financing success, and the cost ratio is generally 5%~10%. And for public welfare category of the public, platform basic no charge. In the future, the site will gradually optimize services, so that the diversification of the profit model. In July this year, the call time canceled the platform's commission fee, the naming time CEO Zhang You said, the project side often because does not want to pay the Commission to look for the investment on the public platform, the public raising platform should through the specialized financing service, looks for other profit pattern.

In the US, the proportion of startups contributing to GDP is 21%, according to Cheng. The Jobs Act, introduced this year in the United States, also acknowledges that small and medium-sized companies can finance through the Internet, which will further unleash the dynamism of start-ups. In China, the proportion of the GDP is less than 5%, and the financing channels for small and medium-sized enterprises are few, and the financing channels of the venture enterprises are less. For startups, these are big opportunities. A senior Internet financial person also expects that the market size of the industry will be expected to reach tens of billions of dollars over the next 5 years.

Public-raised differentiation

The ideal is plentiful, but the reality is very bony. A large number of projects on the platform can not successfully raise funds, many projects only to get some money and thus affect the project progress. It is understood that the success rate of public-funded projects less than 50%.

Cheng told reporters, on the one hand, the concept of the public to promote the popularization of more common people to participate in the public, on the other hand, the need to identify projects, so that uploaded projects more real, effective, so that investment not wasted.

It is understood that there have been some early investors in the public platform registration, the relevant information, the field of expertise to do a detailed introduction, but this information does not seem to solve the problem of investment. An early investor typically sees 200 projects a year, and it is a successful year to invest in one or two. An investor engaged in early investment regrets: "The Good Project is ' the wine is not afraid of the alley deep ', we compete for Rob, not lack of funding sources." "There are all sorts of fantastic ideas on the Internet, and these projects, early investors don't invest."

In China, the site also began to differentiate. Those who have platform advantage of the network usually choose and Platform resources Collection, the Chinese Dream Network mainly gathers literature, film and television, science and technology, Internet, mobile Internet and other projects, around the grand literature, games, mobile internet business to find innovative projects.

and the network of financial financing of the public, then the culture of the public, public goods, rewards and other forms to attract users, the future will be access to equity, creditor's rights and other fields. It is understood that the network credit finance has "first Peer-to-peer", the public network, Third-party payments, financial information, mobile finance app, one finance, point financial network, etc., is an integrated Internet financial institutions Company, hope to provide "one-stop Internet financial services." According to Cheng, the current network of financial third-party payments received by the Internet payment, prepaid cards, the two types of payment license, "Prepaid card can make a lot of tricks, the future also has no small innovation space."

For an independent audience, we need to find a finer position. Roll-call time is mainly to do hardware, science and technology, culture-type projects, hardware products to the majority. The position of the angel sinks is mainly the early equity investment.

On the Angel Exchange platform, those early angel investors and VCs in the Internet field have settled in. The angel sinks through is the entrepreneur and the investor's information asymmetry, the Angel remit CEO Lanning said, oneself is the continuous unsuccessful entrepreneur, knows the financing difficulty in the pioneering process, "the financing is the start-up process pain point", how quicker, more accurate to find the investor to contain the opportunity.

Earlier, Innovation Workshop founder partner Hua told reporters, the public raised in the soil Foundation is not the same, in which cultural differences, contracts, credit are very different. After the US Jobs Act was signed, the public-funded model was protected by law, and the investment return mechanism was relatively sound under the condition of perfect service rules. However, in China these conditions are immature. "Peer-to-peer in China has a living space, but the development of the public in China is not too big." ”

According to Hua, he often buys a lot of strange and odd hardware products on Kickstarter. In addition to hardware products, there are cultural, film projects, most of the loyal users are technology enthusiasts, literary youth and other small circle of users.

In this respect, Cheng not agree, he said, "the public as a financing platform, flexibility than Peer-to-peer network loans." Because Peer-to-peer network loans is only a creditor model, and the public can do pre-sale, the actual exchange of goods, you can also do equity. ”

Learn from foreign experience

"Now, the development of domestic public financing is still at a relatively early stage, need to learn more foreign-funded practice of the site." "Angel of the CEO Lanning think, the public raised website to butt the good entrepreneur, the investor's demand, may the service product."

The United States has Kickstarter and Indiegogo, such as two well-known public-funded sites, including Kickstarter on the Project screening and service rules more stringent, which makes its project success rate is higher. In 2012, Kickstarter's total financing project was 320 million dollars and the investment reached 2.2 million. On this platform, 44% of the projects have been successfully raised. Indiegogo, however, faces the world and accepts more creative projects.

In the domestic environment, the relevant public-raised laws and regulations are not perfect. First, the authenticity of the project requires further investigation. At present, the project audit generally by the public-funded platform to complete their own. Before the project is on line, the platform will review the project valuation, information disclosure, financing amount and so on before it can start raising funds.

How to ensure that investors ' funds are not abused by the project side, the platform is also exploring. At present, the public-funded platform often take the supervision of the vote, the way of installment. The public network in some projects on the public, often the project is completed, before the transfer of funds to the project side. "We also have to explore more detailed funds management mechanism, so that the fund-hungry projects can find money in time, but also get good supervision." "Cheng said.

In Silicon Valley, many of the CEO of High-tech Enterprises are also angels, often a project by 4-5 of people, or by one person, others to vote. The previous approach shared the risk of the project, the latter being able to define responsibility and allow the person to devote more energy to the project.

In China, angel investors Invest in a project, usually individually. The general project investment quota is 50,000-500,000, good entrepreneurial projects generally can only get about 1 million yuan of angel investment, and risk is borne by an investor, these investors are generally professional investors. On the platform, most people do not have professional knowledge, and can not control the risk of the project.

Everyone voted to introduce the people-Shenzhen Innovation Valley incubator. The leader has more investment experience in the project, the selected target relative "reliable", with the cast can be bold to vote. Everyone voted CEO Li Chunlin said that the people to be in a certain field has a wealth of experience, independent judgment, but also assume the role of endorsement for the project, to talk to the cast to explain the project related situation and risk.

"The key to the public is trust, and the platform needs to build trust mechanisms." "An early venture capitalist believes that this platform can do a good job of post management, making the project information more open and transparent, so that investors can also see the dynamics of the project."

Sun Hongsheng, vice president of Network Trust financial market, believes that the Internet financial market is a general benefit of small and medium-sized enterprises, should guide the improvement of SME innovation mechanism, and the platform must be in the relevant regulatory departments to record, in line with the financial laws and regulations.