Agricultural Internet from three-dimensional evolution to four-dimensional

A journalist friend in a few days ago in a circle of friends in Jining Jiaxiang rural photos, this thought he went out for a spring outing, carefully look, the original is Lenovo Holdings strategy invested in Jining Jiaxiang County Agricultural Internet project-Cloud farm. Jining is the population of Shandong, Yanzhou coal mines and the Confucian temple in Qufu, the Internet has not found any good projects, cloud farms such a sinking project incredibly is Lenovo Holdings found and investment, which is also a legend.

Since 2009, Lenovo Holdings began to focus on the modern agricultural sector, creating a new industry sector. At present, Lenovo Holdings in this area of the layout of the three companies, including the agricultural food plate of the Jiahe group, the HSBC Group and the financial services sector of the wing-long loan. Jia Wo Group is a field to the table of a subversion and revolution, committed to the loose industry to organize, the chain through to provide consumers with safe and high-quality agricultural products; The group is mainly engaged in deep processing of agricultural products, to provide consumers with high-quality food and drinks; the wing-dragon loan is focused on three agriculture by Peer-to-peer mode With the city O2O innovation model, the realization of financial resources to the countryside into the village.

and Lenovo holding this investment cloud farm, then is a rural electric business, rural logistics, agricultural technology services, rural finance in one of the agricultural internet companies, cloud farm business to completely sink to the countryside. If Lenovo's good and abundant associates feel like tails and wine cups, the feeling of investing in cloud rural areas is to be a friend of the farmers ' sleeves.

Agriculture is a seemingly bitter and substantial opportunity of large industries, according to the National Bureau of Statistics and Lenovo Holdings data show that China's agricultural industry and food total size of 9.3 trillion per annum, the total agricultural market for 2.2 trillion, and the data show that 2014 China's social consumer goods retail total 26.2 trillion (of whom 1.3 billion), Agricultural industry chain occupies half of the. Even if the temptation of more than 10 trillion of agriculture is placed here, there are still a lot of problems in front of the agricultural Internet to be a real outbreak must solve these problems.

Agricultural Internet from three-dimensional evolution to four-dimensional

In his public speech, the senior vice president of Lenovo Holdings, Mr. Chen, has summed up the problems facing the agricultural Internet, such as industrial chain upstream and downstream decentralization, low standardization, information asymmetry, low level of science and technology, poor logistics, brand awareness and so on, focus on the layout of the new agricultural industry ecological circle of Lenovo holding investment Jia Wo, Feng, Cloud Farm, is in the layout of the agricultural industry chain, and through the brand modern agriculture, cloud farms distributed agriculture and other models to open the door of agricultural Internet.

The reason why agriculture Internet has been applauded in the past mainly because of its high complexity, long cycle, heavy operation, heavy service, when the total Li put forward the Internet + concept, the agricultural Internet has finally found its own discourse system, and Lenovo Holdings investment cloud Farm so sinking to the county level enterprises, The main thing is to take a fancy to its executive power, the characteristics of grounding gas and the innovative ways to connect farmers.

I have always attached great importance to the industrial Internet, agricultural Internet, education Internet three areas, in my understanding, agricultural Internet to do things, must be done is to complete from three-dimensional system to the four-dimensional system upgrades and evolution. Agricultural Internet is the four-dimensional agriculture-the means of production, technology-capacity and tools, sales system-front-end channels, eco-connectivity-connectors, agricultural Internet to do is the main thing is the fourth dimension-Ecological connection, using the Internet to the agricultural, technology, sales and farmers connected.

The model of Jia Wo is a direct closed-loop ecological model, which realizes the whole process of self control, and the cloud Farm model is the point to service to the farmers, docking good agricultural enterprises, docking channels and end consumers, to drive the peasant brothers to achieve mass entrepreneurship, the people will need to use the Internet information, real-time, data to connect the agricultural ecological circle. Lenovo Holdings Strategic Investment Cloud Farm is a view of its grounding gas connection mode, through Lenovo's powerful commercial operation ability, can let cloud farm model quickly and spread to the whole country.

Connecting farmers is a difficult point, connecting villages is a bright spot

Agro-ecological Circle said complex and not complex, internet companies such as Jingdong Mall and other complex logistics system is not easy, but the main agricultural internet is still to connect farmers, this is the big internet companies to discourage things. Most farmers in China are not highly educated and net rate is very low, access to information by folks and television, farmers living in the information is relatively closed, slow pace of life in rural areas, three rural issues and the most core of the livelihood of the people, to allow farmers to live well, not fooled, the electronic business needs a very high cost of education, This is a bitter thing that most business giants do not want to do.

From the difficulty of connecting farmers, the agricultural Internet is not a good business, but, Lenovo holdings across the mountains and mountains in Shandong Jining but found cloud farms, hidden deep cloud farms with very grounded gas to solve this problem. Cloud Farm founder Wang Shuping's simple idea is "let farmers buy cheap, sell well, easy to plant", with the help of E-commerce model, cloud farms operating fertilizers, seeds, pesticides, agricultural machinery and other value-added services, the "from B to B to C" business model.

Cloud Farms set up a village-village business Extension Service mode, through village-level units to promote their own platform, models and products, all products are directly from the manufacturer, simplifying a large number of circulation links, saving a large number of operating costs, so that farmers get benefits, the purchase of agricultural cheap 20%~60%. Connect the village, through the village's outstanding representatives to the farmers to do word-of-mouth transmission, such a connection model is a very creative idea, but also fighting in the forefront of agricultural ecology will think of.

Connect farmers to get through the agricultural Internet, the most important link to farmers is the trust of farmers, and farmers Uncle Life Circle in addition to their relatives is neighborhood, connect the village is the agricultural Internet Chinese-style innovation, but also for the agricultural Internet completed the last kilometer problem. Lenovo took a fancy to the ability of the cloud farm to connect, Lenovo Holdings is good at building large business models and conglomerates, they started in the IT industry, has the ability to help cloud farms in business models and it to achieve qualitative change, trader of the investment of Lenovo Holdings Senior President Chen has served as Lenovo Group's Asia-Pacific head.

Agricultural Electronic Business is a deep and critical war

Cloud farms Use the electric quotient model to push agricultural materials, seeds and services to farmers, this is to do the farmers of agricultural electricity, and Lenovo holding investment of the best group is closed-Loop direct consumer of agricultural electricity, both of the common challenge is supply chain management, the difference is also showing the nature of the retail business. Cloud Farms for the model of the Farmers Service is also a big business, my father's annual agricultural production of the orchard about 20,000 yuan, you can buy three iphone6, such a comparison, you will know what the agricultural electricity business is a big business.

As a country with a large agricultural population, China's agricultural scope innovation is often beyond its business model, but also have awareness of the people's livelihood, once the phenomenon of pit farmers, harmful farmers, the government must come forward to severe punishment, so, the agricultural internet to really change China's agricultural ecological model, agricultural electronic commerce will carefully to go through the deepwater area. The layout of Lenovo holdings in modern agriculture is divided into layers, multi-mode, look at the long-term investment layout, of course, there are many enterprises in China to do agricultural internet, but not Lenovo holding such a large influence, we can see that the final realization of agricultural electrical business, to solve the source can be traced to agricultural products traceable.

Cloud Farm model to connect agricultural manufacturers and farmers, through the platform data can be tracked to pesticides, fertilizer, seeds and other flows and scale, can supervise agricultural production manufacturers, to achieve their supply chain management; Jia-WO model is the independent farm, independent sales of the entire closed industrial chain, sales channels are also embracing the electronic business, can realize the traceability of agricultural products. The biggest difficulty and outbreak point of agricultural electronic business is to realize the traceability of distributed agricultural products, that is, every farmer's farm produce can be traceable to consumers, I believe this step will be realized soon.

Industrial Revolution: Breaking the island of agriculture, ushering in the era of data

10 trillion level of agricultural internet opportunities, the temptation is great, but, it is not easy to eat, agricultural Internet is still in the early days of the road, we do not have to fear Lenovo holdings in the agricultural Internet layout and investment, agricultural Internet is a big industry, no one can monopolize. Instead, we should be thankful to Liu and Lenovo, whose investments and explorations today will help us Open the door to the agricultural internet, nurture the ecology of the agricultural Internet, and validate a reliable business model, which is now in the life of Lei Feng from the agricultural Internet in the long run.

Agricultural Internet to do a lot of work, production end, supply chain end, farmers and other complex problems one by one, and Lenovo holding investment like cloud farm such projects have a high industry guidance value, cloud Farm model itself is to connect farmers and agricultural manufacturers and other aspects of the way to break the agricultural islands, so that information asymmetry, farmers trust, The ecological problems of low logistics level can be solved gradually.

The realization of connecting farmers can be written into the history of Chinese agriculture, Chinese farmers have never been so transparent to connect the various factors of production, agricultural production relations will bring about changes in agricultural productivity, the Internet + for agriculture is the significance of this. Connecting farmers to show us the beginning of an era of agricultural data, agricultural electronic commerce to solve the problem of trust and circulation problems, the next, agricultural production links to the structure and information will be followed, farmers one day can be a data management of their own agricultural production and agricultural sales.

The era of agricultural data may take 5-10 years to truly realize, perhaps to experience the intergenerational alternation of agricultural population, I look forward to the advent of great change, looking forward to intelligent agriculture into my hometown.