Air China officially began to lower domestic agency ticket brokerage

On July 1, Air China officially started to lower the agency commission for domestic air tickets (down from 3% to 2%), followed by similar agency commission downgrades. Despite the secretive attitude of the other China Eastern Airlines in the three major airlines who refuse to express their specific ideas, few doubt that the downgrade wave will continue all the way.

This is not a sudden change. In fact, the development of the whole situation is more like a "warm-boiled frog."

In 2010, Air France Airlines in a opposition will be his ticket commission will be 0, the introduction of service fees to replace the original ticket agency commission income, which attracted Ctrip, AVIC, foreign airline service, CITS uniforms, CYTS and other more than 10 votes on behalf of the big brother of the joint opposition; Air China also early on for the international agency ticket brokerage; if still the circle of people, then I believe no one do not know the airline in the past few years is how d Enough to develop their own direct marketing platform, while the chairman of China Eastern Airlines Liu Shaoyong then phrase "Airlines do not want to work for Ctrip" was once attracted numerous saliva.

Airlines have relied on the star-studded tickets of these networks to sell their tickets to a wide variety of channels and customers. However, it is clear that airlines now prefer to have access to these channels and their customers. The benefits are obvious: both to save billions of dollars in distribution costs, but also to firmly control the customer resources in their own hands.

Almost all of these airlines have been doing the same thing over the past few years: by gradually increasing their share of direct sales, they have been gradually "alienating" distribution ticket generations - those small air tickets that have been running the streets and even the corners of every hotel Decreasing number of agents daily is proof.

The domestic ticket agency industry has been pursuing the "3 + X" model, the votes on behalf of the agency in the enjoyment of 3% premium agency fee based on the sales can get some X commission. Need to mention, X is not available to everyone, under normal circumstances, only those who have a certain scale, and airlines signed a distribution agreement directly to the level of agents are eligible to receive, and most small votes on behalf of the revenue only 3%.

Terrible is that this 3% turned out to be the majority of small and medium ticket on behalf of all the revenue. In other words, many ticket agents are betting on the ticket agency fee, the only business to survive, the profit model is extremely simple.

On the other hand, the situation abroad, very few agents purely for air ticket agents and ticket sales, it will generally have some to take care of services or business services such as extension arrangements.

If these examples are too far away, then one of the most immediate examples is Ctrip. Ctrip started with airline tickets and hotel reservations. But when it got a firm footing, it expanded its business lines to business travel, holiday travel, and now cruise lines, group buying, etc. And a series of business up. These measures not only reduce the risk of a single profit model, but also make the second development and utilization of ticket customers and products a success.

However, many traditional tickets still refuse to look back on the small workshop-style road. With a single operation leading to the gradual loss of customers, the loss of customers leads to a smaller base of main businesses and even more impossible to do other businesses, the operation is falling into Such a vicious circle of vicious circle.

Therefore, when the vote attributed to the airlines to reduce agency fees to make their day more and more sad, really should reflect on themselves, why clearly understand each other's ambitions have not plan ahead, why over the years to meet the small workshop-style ticket Sales will not be farther vision.