Airbnb and the poor tour cooperation launched the short rent battle

Absrtact: Founded in 2008, Airbnb is the originator of the short term rental industry. In just a few years, its users have reached more than 34,000 cities in 192 countries, valued at $10 billion trillion. Today, Airbnb's gaze shifts to the vast potential of the Chinese market, which chooses

Founded in 2008, Airbnb is the originator of the short term rental industry. In just a few years, its users have reached more than 34,000 cities in 192 countries, valued at $10 billion trillion. Today, Airbnb's gaze has shifted to the vast potential of the Chinese market, with its chosen partner for poor travel.

Why is it a poor tour?

Airbnb's model is very simple, that is, the individual release of housing, the owner and subscribers to trade between themselves. China's short rental market is still very immature, although many companies have imitated the Airbnb model to carry out short-term rental business, but most of them have been tumbled to failure.

For Airbnb, the first step in the Chinese market is not for local homeowners, but for outbound travellers, which provide travel services for outbound visitors. and poor travel network of the core users are outbound travel groups, according to the poor travel network published data, its users of high education, residence overseas and the majority of people living in the first-tier cities, the typical user with a strong consumption and "The pursuit of quality tourism" characteristics-such outbound tourists, Airbnb is the most important potential customer in China's market strategy.

Through the cooperation with the poor network, Airbnb can take their short rental business directly to the poor tour of the number of outbound tourists, so as to attract more Chinese users; in the long run, Airbnb can also use and poor travel network together to expand the online activities, to further understand the Chinese market, and to the domestic market to popularize their own concept of short-term rent.

UGC Mode of the sleepy

Poor travel Network is one of the online tourism companies with UGC as the model, and it is now the largest tourism information sharing community in China, relying on the sharing and exchange of users to produce the original tourism information and content. But a lot of people in the industry have said that not optimistic about the UGC content model. Many of these companies have been transformed from traditional Internet communities or forums, with varying content quality and less commercial exploration.

From the decision-making link of the user Travel plan, the tourism community and the tourism information website are in the obvious upstream position, which affects the decision consumption in the link of the user plan. Although in the upstream of the flow, but as far from the transaction, the ability to direct profitability is not so easy, users on the site is active, and not necessarily directly bring profits, is in the industrial chain downstream. The most important trading links are in the hands of OTA, travel information sharing community is difficult to grab more business profits.

The commercial exploration of the Poor tour

Poor tour of the development of the outbound travel theme, in the form of the domestic market, but can skillfully avoid OTA monopoly, and foreign OTA form a cooperative relationship. Poor tour of the main income from the booking commission, poor tour once is booking in China's largest partner, it for booking with the conversion rate can reach 8% to 10%. But because most of the page ads have been cut off, poor travel is not profitable.

The cooperation with Airbnb is also a part of the commercialization of poor tourism. At present, Airbnb and poor tourism cooperation has not involved the product level, mainly focused on marketing and marketing promotion. For example, the poor tour of the Signboard products "Poor tour" in the Airbnb guide, Airbnb will participate in the poor tour of the light Year plan, in addition, the poor tour through its offline salon activities in the user to spread the Airbnb "share the economy" concept.

In fact, it is difficult to detect substantial market effects without entering into the product cooperation between the two sides. According to the planning of poor travel, the future may realize the background data, open Interface implementation. We look forward to the outbreak of the Airbnb and the poor tour cooperation story.

Short rental war in China started short rental industry originated in the United States, HomeAway and Airbnb is one of the representative enterprises. And Airbnb Consumer-to-consumer mode is different, HomeAway mode is the main, the housing by HomeAway control, unified management rental, rent income homeaway and landlord according to a certain proportion.

The different modes of operation determine their choice of different types of partners when they enter the Chinese market. HomeAway selected Ctrip strategic partner passers-by network, in transit home of the three rounds of financing have input, passers-by are also continuing the HomeAway mode, its online availability covers 135 domestic destinations, and by the offline team to the owner of the housing maintenance.

Although HomeAway's CEO has said that the company's business and Airbnb only 2% overlap, there is little conflict between the two. But both in their respective areas of development, the final competition is not difficult to imagine the situation. And with the concept of short-term rental in China's increasingly hot, passers-by and poor travel, as well as the big OTA for China's short rental market will also be more intense.