Already away from the financial crisis, foreign trade to domestic business has become a rare opportunity for the development of electricity

2008 has gone away from the financial crisis, foreign trade to domestic business has become a rare opportunity for the development of electricity. When the entire network of retail sales more than 90% of the market share of Taobao first breakthrough 100 billion, since then, this with a symbolic number began a roaring e-commerce journey. The mighty buyer and the seller's market have jointly performed a period of magnificent electric business history, and hereby share several important data and interesting electric quotient phenomenon.

1, 2008-2012 net purchase number of users were 74 million, 108 million, 161 million, 194 million, 242 million. NET buys the user growth rate is 46%, 49%, 20.5%;24.7%,2010 year after the net buys the user the growth to be low, thus causes the new small white user proportion to be smaller, along with the net buys the age the growth, settles down the experienced Netizen user more and more, the consumer is more rational. Comply with consumer requirements, the electrical business through extensive development to fine operation of the transition, and finally ushered in the brand construction tide.

2, 2008-2012 China's e-commerce overall turnover (B2B+B2C+C2C) are: 2.9 trillion yuan, 3.6 trillion yuan, 4.8 trillion yuan, 6.4 trillion yuan, 8.1 trillion yuan. The hottest in 5 years is the electric dealer network retail platform, while the real big head of the electric business is still business-to-business. In the domestic network retail platform, only Taobao cat has a business-to-business platform blood, an interesting data is Alibaba on 50-60% wholesale orders from Taobao. The remainder comes from the bottom of the line, and mainly in the three or four-line cities. Network retailing in the impact of traditional retail, but in fact also to the offline retail a sense of power. Of course, because these are fragmented offline small, basically not in the range of statistics.

3, 2008-2012 Network Retail (B2C+C2C) turnover is: 128 billion, 263 billion, 460 billion, 780 billion, 1.3 trillion; the growth rate of network retail turnover is 138%, 105%, 75.3%, 70.2%, 66.2% respectively. The corresponding ratio of the market share of the Business-to-consumer is 7.9%,7.8%,13.7%,25%,30%. The corresponding proportion of Consumer-to-consumer market share is: 92.1%,92.2%,86.3%,75%,70%. What can be seen is that the growing network of retail performance is also accompanied by a significant slowdown in growth. The proportion of consumer-to-consumer is decreasing, and the ratio of the total is increasing. Consumer-to-consumer proportion of the continuous decline, while accompanied by the slow growth of Internet users, Taobao market shops in the past millions of people eventually sparsely out of the stage of the electric business. The increase in the proportion of the business, Beijing-east, Suning easy to buy, Tencent's more and more power of discourse.

4. In 2008-2012, the total proportion of net retail consumption of consumer goods was 1.1%, 2%, 2.9%, 4.3% and 6.3% respectively. Over the past 5 years, Internet retailing has climbed, and the impact on traditional retailing has been increasing. In the self-preservation and the struggle, the traditional enterprise unceasingly seeks the new outlet and the strategic transformation.