American Angel Investor: Facebook's electrical Business Project is hard to succeed

"Sohu It News" Beijing time September 28 news, according to foreign media reports, Facebook announced in Thursday to launch a gift service Facebook Gifts, so that users can buy goods and give friends. However, Chris Dixon, America's leading angel investor, Chris Dickson The latest commercial moves by Facebook.

"Historically, it's not good to have users move from online mode to offline mode, and the conversion rate is very low," Dixon wrote on Twitter. "Dixon is one of the hottest people in the venture capital industry in New York.

Dixon believes that when users visit a website, they are very purposeful, so it's hard to get them to do something else. For example, if you go shopping, you can get to Amazon, you want to meet new people, you can search for Match.com, and if you want a couch, you can take a chance at Craigslist. Instead, users visit Facebook to share photos, read news, and not buy goods.

Even if Facebook launches a new feature, users are not buying it and flocking to it. "It all has to do with the mental state of the user," says Dixon. Are you sharing photos online, or are you sending things offline? The data shows how difficult it is for users to make this change. ”

In other cases, Mr Dickson points out, the attempts to move users from offline mode to online mode, and then from online to offline mode, are equally unsuccessful, including "displaying URLs on TV commercials or magazines, or trying to sell things on social networking sites." "(Yong-hung)