American drama "Hero" video ads to get the inspiration!

As the autumn TV show heats up, television producers are trying to do everything they can to attract viewers ' attention. It also includes publicity and promotion in the Internet, as viewers ' attention will gradually shift to the highlights of online TV dramas, the blogging of major actors, and the related TV podcasts produced by their fans.

At this time of the year the competition between TV shows is white-hot. TV Production studio all want to provide users with http://www.aliyun.com/zixun/aggregation/30537.html "> Unique personalized service." Even today, when DVR is popular, there are still many consumers who want better service, so each studio wants to gain valuable recognition from the world's leading internet evaluation company Nielsenratings and seek for influential business hotspots.

Every marketer of the "heroes" of the NBC series, which is behind the scenes, is supposed to be aware of the importance of causing users ' interest and hot spots on the internet to succeed in a TV series. Hit The TV series, which was nominated in the Emmy Award for Science and Fiction, won great success and ratings in the 2006-2007 TV series, and a total of 14 million American viewers watched the series. To keep up the momentum, marketers have burned the first quarter of "heroes" as DVDs and rage to heroes of drama enthusiasts.

Of course in this glorious record behind, marketers in the Entertainment portal break.com (formerly called big-boys.com) up and down the kung fu. The Break.com website is similar to the YouTube site, and the content is based on the user's own video and professionally produced footage, the only difference being that its target group is predominantly male. The video age is targeted at 18--34-year-old male netizens, according to comscore survey results show that the daily hero video traffic reached 1.3 million users.

"Hero" video on the homepage of the site shows the integration between video and advertising. Unlike in the past, the "hero" video did not bring traffic to its sponsor's page through a standard online ad, and the break site links "Hero" videos, categories, and pictures by creating brand labels next to the top navigation bar on the homepage. These categorized labels will take users to the "hero" sponsor website, the first season DVD collection, the "Hero" wallpaper download page and instant messaging "hero" of the various avatar downloads.

Because of the "hero" and the video site to collaborate, so the hero video ads also received an additional benefit: In a series of user-made upload video, can be categorized into the theme of the hero. The video clips include an autistic high school basketball player who got 20 points in a game, or a 3-year-old who created amazing masterpieces through finger painting. As long as the user clicks any of the above videos via the standard page on the break.com, they will see "hero" sponsored ads.

The sponsorship of video sites is really simple: many ordinary Americans find themselves capable of discovering the extraordinary things that ordinary people in their lives have done, and this is the feature that highlights the subject matter of the video. Then, depending on the type of video, it will be placed in different video sites, such as "Hero" is a very typical example, it attracts many young male netizens on the break.com, because these young male netizens have a preference for the Branch ring class action and similar "hero" comic books. Of course, advertisers and web editors also get rich video clips from them. The interaction between the two is very good, and the network advertising strategy is also very beneficial.

The industry has recently focused its attention on banner advertising and video ads that are within their ability to withstand. There is no doubt that if they promote it well, the sponsors will get a great deal out of it, especially for sponsors who advertise in fairly conspicuous positions. and the TV industry in the future development process will be more and more aware of the video site to promote its value.

(Original: September 6, 2007; compiling: Wang Bailei)