American Rugby Super League series advertising (Super Bowl) depth development analysis

The "Super Bowl" (American rugby Premier League) has passed, with analysts pointing out that the Super Bowl series is the most controversial ad of the year. While many in the industry cooing the ad as the best ad in recent years, critics accuse marketers of disrupting the view of the ball-goers.

These objections come from pictures that are not suitable for children to watch. For example, a beating heart jumps out of the owner's chest. Such a picture is not suitable for children to watch. As with other ads, it also has some objectionable content that is offensive to sexy as a selling point. But when you see these sensational content that you take for granted in Victoria's Secret and GoDaddy.com, do you criticize them? For businesses, some of the necessary disputes can help consumers understand the brand.

In addition to personal preferences, this year's advertising debate is nothing special. Marketers are no longer using a single method for branding, and more and more marketers are choosing to combine television media with online media for integrated marketing.

Today, advertising planners and media buyers have come together to make the most of the best marketing resources for advertising. Looking back at the 90 's, as an interactive buyer, you have been more successful in interacting with offline agencies and groups. And now it's going to take a sustained effort to expand the coverage of online advertising to online consumers. In the following cases, I will show you several classic examples of best advertising practices in our industry over the years.

Prepare for original website content Audi has been quite successful in R8 car promotions with Santa Claus as its theme. The ad is in the Audi brand "engine truth" of the mini site, where consumers can view the footprints of the R8 ads, when it is more focused on product promotion rather than the concept itself. In addition, the site's banner ads for the site has brought a lot of traffic.

And GoDaddy is commendable is that it will be the foundation of the content is placed on the site rather than the game. The company's Super Bowl advertising strategy for online users to play a role in the fuse, the real behavior will begin. Critics can blame unhealthy ads, but I want to commend the company for not putting options in front of our children.

Interacting with the target customer base in 2007, Dolidoz (Doritos) created a record high in its advertising strategy with its High-value output and user-generated content. The theme of "Breaking the Super Bowl" continues this year, mainly by inviting amateur singers to submit their performance videos, some of which will appear in big games.

Doritos also advertises its competition through banner ads and ads on MySpace's community web site, and the final winner will be chosen by the consumer. The entries are entertaining, while the Doritos brand encourages its target groups to participate actively. In connection with the promotional campaign, a spokeswoman for the brand said the event was "designed for Doritos enthusiasts and gave them a platform and opportunity to realize their dreams."

In-depth development of marketing strategy a large-scale Cross-media marketing strategy is multifaceted. It provides users with different levels of information and interaction at the same time, but also a full range of products to show the concept. This year, the two mega-bowl advertising program by Cars.com company has entered a deeper level.

Thanks to the Cars.com website, advertising car salesmen can simply process the ordering process, and they don't have to bother to convince customers. At the same time, the Super Bowl has introduced two virtual roles in real life for consumers. The rest of the consumer unwanted personas and their corresponding ads can be seen in the online virtual waiting room.

In addition to doing a series of promotional work to continuously extend the brand information, but also provide consumers with other reasons to visit the Cars.com website, and deliberately provide a very exciting Cross-media advertising marketing case. A good strategy advertising marketing for advertisers and consumers are benefited.

(Original: February 7, 2008, compiled: Wang Bailei)