America's most watched online mall TOP20

November 2008, Nielsen based on data from 58 search engines, the United States online Mall/supermarket name number of rankings, including the number of searches, equivalent to a U.S. online mall, the most popular list TOP20, as shown in the following table:

Top 20 of America's most-watched online mall

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Data source: Nelson, billion Bang Power network

According to this version of the list, the highest level of consumer inquiries is well-known offline retailers, the proportion of 70% (14), Billion power network, which indicates that the expectation of consumers to serve the traditional brand mall has a strong sense of trust and network business expectations. Traditional offline retailer's network service still has the huge promotion space.

In addition, the family as the object of the General department store is still the most important consumer goal of online shopping. Especially focus on the service of a certain group of people or provide a certain type of professional services market has been the focus of attention.

In particular, the list of 20 companies, in addition to ebay and Amazon, the rest of the online shopping malls through the integration of Exchange, return Exchange agreement and so on to achieve the network business and traditional business docking. Several malls, such as Target, are built online shopping malls through Amazon's background system.

Article Source: 2009 (fourth session) China online retail conference.