Amoy brand or is the integration trend: Split silk backed by VC buy Angel City

"Split silk" design is full of strong national wind "Angel City" closer to the "Buy hands" mode, the founder of the world by way of travel choice of goods January 21 morning news, according to sources, from Taobao started Amoy brand "crack silk" has acquired another Amoy brand "Angel City." At present, the purchase price is not clear, the official is not to comment on the silk. Industry insiders believe that the merger shows that after a high-speed development after the Amoy brand may appear integration trend. According to the above people, the city of the purchase of the Angel is determined, but the specific stage is not clear. Sina technology on the matter called the silk, the other side said not to comment on the matter. Located in the national style of the cleft silk was founded in 2006, the founder of the Tang Gale and Tang sisters. In the second half of 2011, cracked silk launched the men's brand "not pool." Split Silk previously in an interview with reporters, said the company's sales target this year is 5.6 billion. "The City of Angels" was founded in 2004 and entered into the Sky Cat in 2012, according to the World Network business. Founder Xiao A and CEO Tanjia are husband and wife, two people through the way of global travel to pick clothes, take photos, in a few years accumulated a large number of users and fans. 2011, "Angel City" sales more than 250 million yuan, is Taobao women's category champion. Tanjia had said in an interview that the "Angel City" entrepreneurial occupation of his and his wife small a nearly all the private time, for the team is also "very painful", the words vaguely revealed a retreat. This is also Amoy brand the first large-scale mergers and acquisitions case. Electric Business Analyst Li Chengdong that this case to some extent released the brand of Amoy integration signal. With the increasingly fierce competition, some of the Amoy brand began to face the scale, management capacity, supply chain or brand and other bottlenecks. In addition, some founders after years of entrepreneurship also showed weakness, so Amoy brand is likely to appear a group through mergers and acquisitions to achieve exit sellers. In 2011, the sale of silk was close to 200 million, while the City of Angels was 250 million, which was equal in volume. Therefore, from the financial point of view, the city of split silk purchase angel may face financial pressure. In this regard, Li Chengdong that the split silk and the City of Angels is likely to be bought through the exchange of shares. Since Tanjia and little A are the heart of the City of Angels, the two should still remain in the City of Angels, but will hand over operations such as supply chains to rip. After entering the wind, the supply chain is developing very fast for nearly one or two years, and the Angel City model is destined to be relatively weak in the supply chain, so both of them have complementary places in the positioning and supply chain. ”