Amoy Lake can solve the embarrassment of the consumer community?

Taobao some time ago said to do SNS, the result of half a month of time on the line, probably yesterday received a friend's invitation to test the Amoy Lake.

Do not talk about http://www.aliyun.com/zixun/aggregation/11259.html "> Product details, from the published application can be seen, collection, polling, Exchange Center, its purpose is to activate the relationship between users in the station, enhance the interaction between buyers, The formation of a real buyer group communication, but also enhance the social media to deal with the value of shopping.

Collection: The dig application of goods and shops, direct shopping guide.

Vote: In the direction of "help me choose which commodity to buy" orientation, indirect shopping guide.

Redemption Center: Use gold coins to redeem taobao coupons, direct shopping guide.

This is just a test I can see, I believe that the future Taobao will develop more shopping guide the application of value.

In fact, Taobao in the web2.0 era began to try to join a lot of social elements, do a lot of exploration, but basically did not use up, the application of independent operation, lack of interaction and interaction, have not played too large role, the biggest problem is not to "people" really linked together, and today's Amoy River is to solve this problem To consolidate and upgrade former products.

Amoy Lake can solve the embarrassment of Taobao consumer community?

In fact, Taobao's SNS is there, and even renamed Taobao community as "consumer community", but the essence is still the seller community, even Alipay community will be implicated, with the initial sales as the driving force of the operation of ideas, ignoring the buyer's experience and concern, mixed community became the seller's unspoken rules, this is the pain of Taobao has been.

I think Taobao faces at least a few challenges:

1. Is the Amoy lake a performance indicator?

Taobao performance requirements are very high, if it is to complete the community daily tens of millions of Pv,sns indeed have the possibility to complete this indicator, the higher the entertainment, the more PV, from the "Amoy Girl" can be seen, to play people will contribute a lot of PV. The more emphasis on entertainment ingredients, the Guide to guide will also be weaker, the direction will go away, I believe that Amoy Lake is certainly not to "engage in relations."

2. Sellers unspoken rules

Want to do Taobao shop, there are a lot of knowledge, Taobao research the more people more easily to succeed, so Taobao "consumer community" unfortunate fall, Amoy rivers and lakes will also fall in the sellers? Most Chinese sellers and even businesses do not understand social marketing, think as long as I go to the forum post, the tube he deleted not to delete, tube his influence good, this is right, watercress for this headache unceasingly, I believe Amoy Lake is also faced with huge challenges, and the original hint of the unspoken rules of the people, is not others, Taobao itself.

3. Open Platform

Amoy Lake is SNS, Taobao also declared open platform, can certainly attract a lot of third-party developers, Amoy Lakes will also become a platform for resource integration. But also faced with a problem, many people are interested in the vast number of Taobao data, playing their own abacus, which will inevitably and Taobao have a huge difference. Some time ago and practice also talked about Taobao's open plan, it seems that this worry is not groundless.

Although faced with a lot of problems, but I am very optimistic about this direction, SNS must not only entertainment, and business related to together, SNS can inspire greater value. Taobao has innate resources and advantages, I believe that through the socialization of business application guidance, it is possible to form a unique SNS form, Taobao trading platform to become a great supplement, but also may solve the embarrassment of Taobao consumer community, but this requires adequate space (performance pressure), And the spam of violence.

How to stimulate the power of social business, this can only wait to see the lake.