An "advertising fast forward" of the murders

Guide: When the video site face from the pressure of the browser and the user's complaints are tired of coping, is also the time to reflect on a seat, how and the previous extensive advertising mode to break up, enhance the value of the site advertising, so that the industry to develop healthily. If the mere shouting to take out a legal weapon, or pretend to be a pair of Shine appearance, this certainly cannot win the user to support.

At the end of "You from the Stars," the male lead professor's left and right has become many of the TV series fans most concerned about the issue, if any readers in the domestic video site chasing the show, then will find not only the ads in front of the longer, and some have been more than 1 minutes, And in the middle will suddenly appear a more than 10 seconds of advertising, this experience is immersed in the TV plot of the audience friends, is undoubtedly very unpleasant.

This side of the male protagonist is feeling leisurely, suddenly out of what "5438 game, is a man to play XX legend, big wave of breast Niang waiting for you" such a messy advertisement is a spoil. At present, video site advertising is long, the content of advertising and advertising forms are not comfortable. Then there is the browser in succession development Fast forward or mask video advertising function, hope to meet the needs of consumers.

However, plead must be a hero?

Today, a lot of visitors browser users reflect the use of the browser can not play Youku's video, and before that, proud of the browser launched a "Look at once" feature, users can choose Fast forward skip advertising content directly to watch the content of the video. Obviously, this feature violates the interests of video sites such as Youku, after all, advertising revenue occupies the bulk of the revenue from video sites.

To cool potatoes For example, although the merger of the two-bit stable occupy the leading position of China's video site, but in recent years, losses, the basic losses in the majority of billion. Proud of the browser Fast forward advertising functions caused by Youku's hostility, so that in turn Youku video no longer support the proud browser, and decided to resort to the law, leaving a double lose situation. At the same time, Archie and Sohu and other video sites on the use of the fast-forward function of the advertising browser has been shielded.

In fact, browsing to intercept video site ads, catering to consumer demand is not the practice. Last year, Jinshan's Cheetah browser was accused of intercepting Youku's ad and sued for a lawsuit, and finally lost, and made a public apology for 300,000 yuan. From the Proud browser and Youku This duel, the situation is very much like the original 360 and QQ struggle. One side of the impact of the window and user experience, the other side to use this shielding window, blocking the people to get the way, and ultimately let users fall into the two election of a three-loss situation.

Because the current market share of proud browser is very small, only 2%, for Youku and other video sites caused by the impact is still limited, but the so-called "plead" behavior and the original Cheetah Browser, which constitutes an unfair competition. Xue, a professor at Peking University Law School, was so qualitative about the case of Cheetahs and Youku:

"Youku is legally operating through its proprietary network system and rules for legitimate video patch advertising." And the Golden Hill Cheetah Browser for Youku video patch ads for malicious interception, and its own product services as a function of selling points to continue to induce users to use, has violated the law, is a subjective malicious performance. ”

Only this proud tour is more intelligent than the cheetah, provides the fast forward function of the video advertisement, but gives the choice to the user. This may circumvent the legal risk, but considering the current advertising is the main source of revenue for video sites, the industry is still destructive to the ecological, and business ethics.

Roaming browser also on Weibo to draw 360 of browsers, Sogou browser and Cheetah Browser, together with the boycott video ads. And proud of the browser's CEO Chen Mingjie showed himself on the user side, and video site "bad advertising" to fight, and willing to share the user fast-forward data, help video site to improve the user experience. At the same time, the tour also said the video site to screen its browser is illegal.

Although I have played a legal edge, and contrary to the business ethics, but previously unknown to the proud browser suddenly war Youku and other large video sites, there is no retreat and fear, the face of the other issued a letter of attorney also not shrink, and in the media outlets such as advertising, declaration of war video ads. Such a high-profile move does not match its volume, and it is suspected that the move is aimed at raising the price and seeking a sale.

Not long ago the 3Q war finally fell to the curtain, the Supreme Court final decision 360 constituted unfair competition crime, compensation Tencent 5 million yuan. But from the market and visibility point of view, 360 is indeed earned, but also let the original Tencent crisis PR become an internet joke. Internet circles, the popularity of almost equal to success, for this reason, the loss of the law claims are worth the money, may also be fished for the user to fight against the great tyranny of the reputation. Even Tencent has won the lawsuit to call it "miserably defeated."

Although Youku and AO have not yet come to court, but from the two movements, it is like a smaller version of the 3Q War. And the protagonist 360 this time also participate in, in the 360 speed browser low-key online a similar advertising fast forward function.

Although proud tour and Youku and other video sites are not big, but we also have to admit that the video site model is based on advertising. In recent years, the major video sites in the boycott of piracy, the purchase of genuine copyright, original content has also made progress, it is worth affirming. With the increase in investment, video patch advertising time is also more and more long, the quality of advertising is worrying, a large number of brain bombing-style ads flooded with them, people disgusted.

It is the video site in the advertising content and display mode of the do not think ahead, so that many of the users dissatisfied with the side of the roaming. And because the PC to watch the video is not a single process, so, once the face of more than 60 seconds of advertising, I will mute, and then deal with other things, so a long time advertising will take the opposite effect, not conducive to the display of advertising content. It is 15 seconds to 30 seconds of time can be accepted, people are generally willing to wait.

For video sites, in the face of pressure from the browser and the user's resentment is also really think about it, how to bid farewell to the previous extensive advertising mode, enhance advertising value, let the industry develop healthily. So just taking out a legal weapon, or pretending to be a Shine, can't win the support of the user.

After the 3Q war, China's Internet does need a healthy and sound system to prevent such a thing from happening, users do not want to continue to fall into the awkward situation of two election.