An empirical study on the relationship between cloud investment announcement and market performance

An empirical study on the relationship between cloud investment announcement and market performance

Cheperong Liu Yunyu

Based on the data of 40 Chinese listed companies in 2010-2013 years, this paper uses linear regression model to empirically analyze the impact of cloud computing investment announcements on corporate market performance. The statistic data shows that the information correlation degree and the physical level of the cloud computing investment announcement have a positive effect on the enterprise market performance, the more information that the Enterprise publishes the cloud computing technology, the higher the level of the implementation of cloud computing technology, the better the performance index of the enterprise market performance. However, this effect varies with the measurement dimensions of market performance. The paper studies the relationship between the cloud computing technology investment announcement and the enterprise market performance from two angles of information coverage depth and information content, which has a certain guiding significance to the announcement of cloud computing investment.


An empirical study on the relationship between cloud investment announcement and market performance