An era of emphasizing individuality, college students are undoubtedly the most representative

In such an era of emphasizing individuality, college students are undoubtedly the most representative, they are not satisfied with the monotonous and insipid life, from eating, wearing to live, all to go out of their own personality, even the same university dormitory, has been transformed into a fully functional and beautiful "secret base." A variety of "the most cow dormitory transformation" posts are also their online crazy biography. Where there is a market, there are business opportunities. There are such a large group of college students see the "dormitory home" potential market, for college students dormitory renovation to make a dormitory home electrical business projects.

"College dormitories should have more flavor of life"

Open dormi Web page, fresh web design immediately attracted the eye. Dormi is a regional electric dealer in dormitory, which was founded by several students from Guangdong University of Foreign languages and foreign trade. Founder Yu Zi said to reporters that dormi means "dormitory and I", that is, "dormitory and I," the meaning of their main consumer groups are college students, mainly for the Guangzhou University City in college students, to provide residential home decoration supplies and other services.

Pack instruct dormitory bring market

Yu Zi told reporters that last May, he and several students out of the same interest in running the entrepreneurial project. What they have in common is that they like to pretend to instruct their dorm, some people because of the lottery draw a fish tank in the dormitory raised the fishes, some people because of the point of "textual addiction" and the dormitory shelves filled with a lot of people, because they like Jay Chou so that every corner of the dormitory desktop is filled with CDs. Yu Zi Melt said, "in the concept of dormi, university life should have a taste of life, not the three of middle school, dormitory is no longer only the number and location of the left to identify, it needs to belong to their own world."

After careful thinking, they found that the same reluctance to tend to the ordinary and decorate their dormitory ideas of a few students, the market is full of business opportunities, so a few like-minded people to run such a platform. Their original intention is "do not want to be formatted and the fast pace of drowning", so that the dormitory has a sense of belonging to the family, which may be idealistic, but not not to be achieved.

8-person Group has a division of labor

There were eight people in the original team, from different majors, from international trade to computer science. Their preferences for college students, set up a very small and refreshing style of the simple and interesting site, on top of their own goods and dormitory home design. Their goods mainly to some combination of simple home, such as modular storage box, bookshelf, photo frame, dormitory bed curtain, etc., these products are characterized by the small space to meet the dormitory, the greatest extent to use these combination of home to create a simple and practical and beautiful dormitory environment. Most of these items were selected from the wholesale market by members of the team. Yu Zi Melt said, in addition to Guangzhou city, he also went to Foshan, Dongguan and other to find sources.

Yu Zi, they are the main target consumer groups in Guangzhou University City in the school students. Guangzhou University City is located in Guangzhou Fanyu District New Town, Small Valley Wai Island and its South bank area, a total of 10 colleges and universities in Guangdong province, in this less than 18 square kilometers of the region living nearly 200,000 of the university students. and university city students buy Dormi products, Dormi also provide the corresponding free door-to-door service. Delivery of the link by the team members, at the same time with the Express company, due to the relatively small area of the university town, this part of the cost is not high.

Have a monthly income

After a period of development, Dormi also received a lot of support in the students. In the site traffic is difficult to achieve the expected situation, they have opened a shop on the Internet shopping platform, which has a great increase in sales, although the overall project has not yet reached profitability, but the shop developed after each month can have a sum of income.

However, like many college students, Dormi's team has also encountered graduation, because the team members are at the senior stage, for future consideration let some people decide to choose first Employment, Dormi this project now has to face a shelved stage. However, Yu Zi melting on the dormitory home of the future full of confidence, he felt that there are more similar to the micro-faith Mall in the mobile Internet business opportunities, in the project after a certain adjustment, think there should be other opportunities in the future.

Entrepreneurial thinking: Grasping the identity and regional advantage of students ' entrepreneurship

"Great business has a small starting point", just as Facebook started on the campus of a student social network, "Hungry" is also originated from Shanghai Jiaotong University, a campus-oriented delivery order network, college students based on the campus entrepreneurial thinking never lack of success cases. Dormi is also originated from the Campus entrepreneurship project, student identity and university city such a relatively densely populated and small area, to the campus to provide a lot of advantages.

Seize the market vacancy

According to the reporter's observation, although the home industry to meet the needs of different people, but for the student groups of the dormitory home in the current market in Guangzhou is still vacant, and the dormitory environment is relatively special, to meet the needs of students are not many products. Many students found that the campus supermarkets, although there are many in line with the dormitory environment of household products, but not beautiful and personalized, if you need to buy beautiful products, but also have to buy in the urban areas, the cost is very high. such as Guangzhou University City students to Ikea to buy home products one-way at least 1 hours, therefore, dormi although the pricing is not cheap, but geographical proximity, products than the region's competitors more beautiful and practical, so that they can access their own market.

On the other hand, college students have less experience and less money. In school, by participating in the school organization's entrepreneurial competition, to some extent can help the team to ease the financial difficulties, such as "hungry" has been to participate in the entrepreneurial competition to raise the start-up funds. Dormi also participated in the school organization's entrepreneurial competition, and received the corresponding awards and bonuses.

Close to the target group

Yu Zi said that the biggest competitive advantage of Dormi is the understanding of the needs and consumption psychology of student groups. They are students themselves, so they know the difficulties students face in decorating their dormitories. For example, many home stores or shops do not provide the appropriate accommodation with the dormitory products, especially the small dormitory space, narrow bed width, desktop space is not enough, these special requirements for students in the choice of dormitory supplies when they have to spend a lot of energy to search, and harvest is very small. Dormi cut into the market blank, provide the appropriate products and the dormitory, and provide the corresponding combination of design solutions, and even members of the door-to-door, through these more subtle product experience, it is easy to get students welcome.

With the help of campus communication

Dormi also actively use school organizations such as "Dormitory Decoration Contest" and "Swap space program" and other projects, and students to participate in these campus activities, through the word of mouth between students, so as to achieve the purpose of word-of-mouth dissemination. They also carry on the promotion on the microblog, designs some product related topic to carry on the topic dissemination. Many students in the purchase of their products will be consciously sent to the micro-blog on the Sun, which also helps to some extent their brand promotion. However, it is more regrettable that the effect of micro-BO transmission is not ideal, "because the promotion coincided with the decline of micro-bo, so Weibo promotion is not as expected."

Project profitability don't give up easily

In Guangzhou Shang DAO Female Marketing Co., Ltd. Chairman Zhang View, the dormitory home business ideas are relatively novel and logical. He believes that today's college students are more personalized, not satisfied with the relatively pale residential environment provided by the school, and this entrepreneurial project just meets the special needs of this particular group of people.

He talked about such a business, the key lies in the ability to control costs, the second is the spread of the topic can reach a certain range. and use the campus advantage, can easily reach some topic-type "virus spread". For example, please come to the school "goddess of the campus" to take a group of pictures and dormitory home related to the online, and then use micro-blog, micro-letter and other tools, in the campus of this relatively closed environment will soon be spread.

And for the campus entrepreneurial team in the graduation time faced with the idea of the partner is not unified, want to work and want to continue the project, the people disagree, Heng suggested that if a start-up project has reached a profit or in a rising period, do not easily give up the project to choose employment. In his view, although he encouraged most graduates to be predominantly employed, but in such an era of entrepreneurial opportunities are many, if you have found a good starting point, the project molding and has a certain growth rate, the entrepreneur should not easily give up, "after all, people's life can encounter such a strategic opportunity is not much."