An era of mobile internet entrepreneurship is coming

When Kelly's "out of control" in the product industry a burst of "whirlwind", when Zhangxiaolong led his micro-letter began to sweep the world, a mobile internet entrepreneurial era also came. July 24 micro-letter officials again refreshed the data released before: Micro-trust users have nearly 800 million, the monthly active users close to 400 million, the public account up to 5.8 million, daily new number of 15,000, 67,000 mobile application access.

More than three years of struggle, micro-letter finally got a beautiful report card, no wonder that Brother pony so ecstatic, left hand (public) reviews, right hand La Jing East, also do not forget to send 58 (with the city), pony this disc chess under big enough, hand reviews layout o2o, draw Beijing East Dark War days cat, United 58 beaches Local service.

In such a glossy data and a huge market layout, I think the micro-letter entrepreneurial era has come.

First, 0 rent, low threshold. Micro-letter to a large extent to change the current business form, its development accelerated the "from the business" era. In the traditional entrepreneurial era, entrepreneurship must have office space, a team, there is money. But the arrival of micro-letters changed these rules completely, let some diligent, loyal to the struggle of those who saw hope. You don't need to be millions of, you don't need to have a spacious office building, and you don't need to spend a lot of money to keep a team.

Micro-credit advocates "small individuals, also have their own brand", which makes entrepreneurship easier. A computer, a mobile phone, anywhere, use a good platform, maintain good fans, wealth will follow. At present, many since the media has tasted the "from business" to bring the sweetness.

Second, the third party venture into the Sham Shui Po. We often see "circle of Friends selling mask, monthly income 100,000", "micro-letter sell fruit, sell 3000 Jin", such cases are reproduced in the circle of Friends crazy, for the user experience, although the micro-letter had to say "no" to these malicious marketers, but did not really put these individual entrepreneurs road blocked. Instead, it gives more opportunities to individuals who want to use micro-credit to start a business. Micro-letter shop turned out, let a lot of on Taobao touch roll with the shop home to see the dawn. Although only provides some basic shelves, purchase, order management functions, but after all, the window has been opened.

The author believes that with the later optimization this function will gradually improve. According to Tencent Micro-letter business Group Open Platform Foundation assistant general manager Zeng said, since the end of May micro-letter store on-line, qualified businessmen have 95% open micro-letter store.

At the same time, in addition to relying on the micro-letter store itself, the micro-letter for many third-party developers to provide entrepreneurial opportunities. To "micro-mall + micro-fans," The main pocket pass to "micro-business + micro-marketing"-oriented micro-customers to vertical micro-application SCRM (social customer relationship Management) of the car business pass ... Micro-letter led to a growing number of third parties into the mobile business market, the current micro-trust platform has gathered 100,000 developers (including individual developers and corporate developers), Third-party entrepreneurship has entered the deepwater, vertical, in-depth, specialization will be the future direction of development.

Third, there are many entrepreneurial fields and broad market prospects. Many people are optimistic about the micro-letter in addition to its many users, but also has a good broad prospects. The author of the market prospects are mainly divided into three major aspects: Rigid market, service market and the electricity market (in fact, can co-ordinate the service market). Rigid market at present, the competition is very fierce, mainly catering, wedding category, real estate, clothing, household appliances, etc., in the food and beverage micro-letter has been access to the public comments, the third party also began to stir, and even some have been first.

Service market is mainly: tourism, education, government, transportation, medical and so on, such markets, although not just need, but there is a huge business value, integration is not easy. Electric business Market is a small letter of the battleground, whether for the opening of the Beijing-east level of the shopping portal or its own micro-letter store, all show the micro-letter in the electric business "male bully the World" ambitions.

However, there are some third parties in the electrical business, the author estimates that the last of the third party to do the electricity is Tencent incorporated, or by micro-letter to death. In the three major markets, the author is more optimistic about the service market in tourism, education and medical care. Tourism, covering the majority of the industrial chain, while education and health care, especially mobile medicine, mobile education has not yet emerged. If the research is developed in these areas, it will be rewarded.

Visionaries advance. Micro-credit entrepreneurship in some people look very unreliable, the biggest reason is that the flow can not immediately become, many businesses lack of patience. But in my opinion, these are only a matter of time, micro-letter is just a three-year-old children, Taobao is not built in a day, give ideal time. Can withstand polished products, only a better future.