Analysis: How to optimize the shopping cart page of the electric Dealer's website

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Webmaster in the operation of the website, want to successfully convince the user and complete conversion rate, its shopping cart page optimization is essential, and the optimization of the shopping cart is the entire marketing process of the last important process, so the Electronic Business site shopping cart page to do optimization. May be now a lot of electronic business sites are purchased or the company's technicians to write, if the technical staff to write the shopping cart page, most of the shopping cart page is not necessarily in line with the ease of use and network marketing principles. Of course, whichever is the principle of ease of use and network marketing.

According to the author observes, now some small and medium-sized electric Dealer website Shopping Cart page does not have to do the optimization, in particular, some just did not do long time of the site, perhaps because these owners do not have the experience of operating a website, but for the old stationmaster may know more, especially the large electric Dealer website Shopping Cart page to do very good, For example, Taobao, Jingdong, Amazon and so on, have to worship their optimization is very in place, for the user experience is also doing very well. Therefore, if you are a novice webmaster and want to do their own electrical business site, then the shopping cart page optimization is essential. The following author to the simple exchange with you, look at the electric Dealer website Shopping Cart page How to do well optimization, in order to better meet the user experience and complete conversion rate.

First, put the shopping cart button must be very obvious

Recommendation one: "Put the cart" button must be very obvious. If you do not break the premise of the balance of the page, "put in the shopping cart" as far as possible use the big color Highlight button, if it is white black word, the button can be red, yellow and other more visual impact of the color. In addition, the shopping cart must let the user see at the first sight, when the user reads the product information wants to buy, must let the user do not need to look for the shopping cart button but opens the page directly after can see the shopping cart button.

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The picture is Jingdong Mall's product page, the above shopping cart uses the red background to do, but also has the green background the easy purchase, I personally thought very useful household experience.

Second, shopping cart button text

Recommendation two: Shopping cart button text. For the shopping cart button text can be thousands of changes, want to use what text on what text, but pay attention to these words must conform to the user experience and play the role of conversion rate. We can use some words to do an experiment to see which text conversion rate is the highest, which text conversion rate is the lowest. For example, put in shopping cart, buy immediately, purchase, save xx yuan immediately. Join the shopping cart, easy to buy, and so on, these can be tried to use.

I also do the electrical business site this piece, some users have done some research before, through the investigation found that the use of "buy Now" on a number of users will have psychological pressure, especially for online shopping unfamiliar novice users, "Buy Now" may make users mistakenly think that the button after the click on the need to buy, And there is no chance to adjust the contents of the cart or continue to look at other products. In addition, most users feel more comfortable with the word "put in the cart", perhaps because the user feels that "put in the cart" and in the supermarket, when the product is placed in the shopping cart can continue to browse or take the product out of the cart.

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Third, at any time into the shopping cart

Recommendation three: Always put in the shopping cart. The main meaning is that the website should have a convenient user at any time to put the product into the shopping cart text button, can be in the top of the product introduction page, such as price, model, product name, etc., you can briefly describe the next to the shopping cart button, you can also display the product after the end of the description of the shopping cart button.

I usually visit the mall when the time will be anywhere to see the Add Shopping cart page, for example, a product page, look down the description will find the top corner of the "add Shopping cart" text followed the page slide, so you can add to the shopping cart anytime, very good user experience.

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Iv. Edit Shopping Cart

Recommendation four: Edit the shopping cart. The cart must allow users to edit the contents of the cart and modify the number of products to be purchased anytime, anywhere. If the product also has the color, the size and so on, also should allow the user to edit directly in the shopping cart, instead of deletes the product to choose the product the color, the size and so on puts into the shopping cart. The current shopping cart can do this function, so don't say more.

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V. View the contents of the shopping cart anytime, anywhere

Recommendation four: View shopping cart content anytime, anywhere. Many users like to see the contents of the cart clearly anywhere, on any page, and if they do not see the contents of the cart, many users will worry about the failure or purchase of the product. At present, many of the electronic business sites are users of the initiative to click the shopping cart links to see what has already been in the shopping cart which products, this way there is no user experience, but also to the user added a completely unnecessary click steps.

Personally, the shopping cart should display the contents of the cart at the top of the left or right border, so that no matter what page the user is in, they will see what products are in the cart and decide to go on to buy another product, or they should be able to pay for it.

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The image above does not directly show the product, but directly through the number of products represented by the mouse as long as the move to the top can show the shopping cart products, if not move the mouse will only see the number of products, this way is very consistent with the user experience.

Vi. Payment Process Instructions

Recommendation six: Payment flow instructions. When the user confirms the order and completes the payment process, the page should clearly show this several steps, such as checking the contents of the cart, registering or landing the account, confirming the order, payment, purchase and so on, and displaying the user's current step by arrow or a different color font. Let the user have a psychological expectation of the steps to be followed and the time required.

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The above for my shopping cart, fill in check order information, the successful submission of orders and other three processes, of course, can also be other, webmaster can choose their own.

Written at the end:

Above by billion optical network http://www.yichao.cn/original editing. In general, whether it is large or small and medium-sized electric business website, the optimization of the car-buying page to be seriously treated, after all, shopping cart page optimization, not only can bring users the best user experience, but also to complete the best conversion rate orders. The other is to let the user's psychological barriers completely lifted, so that users will not see your site and create anxiety.