Analysis of five business models of second-hand car e-commerce platform

According to the China Automobile Circulation Association released data, 2012 the national total transaction second-hand car 4.7914 million, an increase of 10.6%. The annual transaction amount was 263.626 billion yuan, up 25.01% year-on-year. In the 2013-year car Investment and financing forum, the car easy to shoot CEO Yang She Jian said the car easy to beat the online trading platform for second-hand cars in 2013 online transaction volume exceeded 100,000, sales have exceeded 5 billion yuan, which marks the second-hand cars are fast becoming a major vehicle circulation model. With the development of the second-hand car market, the second-hand car electric quotient and the type of electric business model are also innovating and developing, and we prefer several mature models as reference.

Model one: Online bidding trading platform

Online bidding transaction mode is mainly the role of intermediary agencies, by providing the buyer and seller with the security of the condition, payment guarantee and other intermediary services to ensure the smooth running of second-hand car online transactions. Its profit model mainly comes from the collection of testing fees, transaction service fees and so on. The basic feature of this model is to realize the online transaction, is a real online trading platform, the advantage is that both parties can not be bound by the time and place to complete the transaction, transaction cost is low, information transparent, high efficiency, the difficulty is the maintenance of credit system and continuous optimization

Model representative: Car easy to beat second-hand vehicle electric business service platform

Core Services: That is, the inspection, that is, the shot. One hours, at home to sell the country

The advantage of this model is to break through the space-time limit, Che Yuan, the owner can choose, the disadvantage is to take a car, get cars inconvenient, need to have a perfect platform testing technology and ancillary services, so that information transparent, efficient service. In these areas, many of the details of the car's services are worth learning.

Example: A staff member uses standardized testing equipment to detect vehicles, upload data to the central database in real time, and make a survey according to the database's problem feedback. After 30 minutes, a complete vehicle inspection report will be automatically generated. Staff will report to the second-hand car dealer trading platform-Easy to beat, instant online buyers can see the car's real information, including the frame damage, engine status and other aspects of the objective description, to help people do not look at real cars in the case of the formation of vehicle value judgments. Professional buyers from across the country began bidding on the vehicles, and 15 minutes later the car was photographed by a second-hand vehicle. The following procedures are responsible for the car's easy pat. The next day, the car dealer received the car. Such speed, in the past is not dare to imagine.

This is the domestic second-hand car manufacturers lead cars easy to take the electric business model. Car easy to beat the core is not in the network auction, and in the vehicle detection, to take the exclusive development of 268V second-hand car standardized testing technology, through the automobile specialization, standardized testing, and set up a sound team management system for the industry to provide information transactions management solutions for second-hand cars!

Mode two: Trading Service information Platform

Trading Service Information Platform mode also provides intermediary services for buyers and sellers, such as evaluation, brokerage, etc. to obtain Commission income, not to obtain the purchase and sale of the difference. The basic difference between this model and online auction platform is that such a platform only provides online information services, does not really realize online transactions, the platform itself collection, is to join the user's information service annual fee. ，

Model representative: 2,732 handcart Trading Network

Core Services: Information, automotive assessment services

The advantages of this model only provide intermediary services, operating risk is small. Compared with the more fragmented intermediary services, its relatively high credibility disadvantage is a long time, the assessment of the requirements of high, it is difficult to standardize. In particular, the platform itself does not provide a unified credit guarantee service on the offline dot demand, credit risk is also not controllable.

Example: 2,732 handcart Trading Network adopts this model. 2,732 handcart Trading Network to their own site is called "three nets in one", that is, "network platform", "Offline Chain Network", "National Customer call center" formed a nationwide service system. On the basis of access to information, customers also need to achieve the nearest car, commissioning, price negotiations, transaction transfer, to complete the entire transaction process, which requires enterprises to provide more offline network support.

Mode three: Simple acquisition mode

Direct buy and sell mode, that is, "acquisition" mode, using the network platform to buy used cars, and then use the platform or other ways to resell to consumers, charging a profit.

Model representative: Appcon Road second-hand car trading network

Core Services: Acquisitions and Resale

The advantage of this model is a kind of heavy asset model, which requires higher capital demand scale and turnover. Strong capital demand has built up a financial barrier for the model. But the disadvantage is that the risk is higher, the scale reaches a certain degree, the risk of capital operation is higher. In addition, how to achieve trans-regional flows of transactions is also a challenge to this model.

Example: The traditional second-hand car market business model is mainly C2B2C, the information pair ability is weak, also caused the vehicle inventory cycle longer situation. Appcon Road second-hand car trading network to carry out a new business model to C2B the main, set up the national second-hand car transaction information base, extensive collection of historical information to establish a pricing center. Compared to the auction and online transactions of the car, although the transparency increased, but the demand for funds, geographical location is also increasing.

Mode four: Third party information Service platform

The third party service platform mode, the intermediary service platform model, can also be called the Information service mode. At present, most of China's network platform in the consumer and second-hand car operators play a role in conveying information between the buyer and seller to provide information platform, through advertising to obtain revenue. In the future, the model can provide information consultancy service to the second-hand car market participants by using the accumulated information resources. In addition, we can expand the profit channel in cooperation with distributors, insurance companies and auction and evaluation agencies.

Model representative: First vehicle network

Core Services: Information dissemination, information, consulting services, advertising

The advantage of this model is a light asset model, the demand for funds is relatively low, but the credibility of the information service requirements higher. "The first vehicle network" to focus on the use of second-hand car trading intermediary link, according to its CEO Ma Xiaowei, there are nearly 85% of domestic second-hand car transactions through the dealers and trading market, and trust is the key factor in the transaction. Through the detailed examination of the vehicle source information and the professional automobile evaluator filtration, the information and intermediary services are more valuable than the spontaneous and uncensored information. In this subdivision, the first car network has been profitable.

Mode V: Consignment mode

Similar to car supermarkets, general wired on the platform and the corresponding online experience shop, online to provide information to the main line. Only to do vehicle trading platform to provide automotive testing and after-sales service.

Model representative: Big Search car

Core Services: Inspection, trading commissions and service charges

This model is a bit of a better consumer experience, directly connected to the owners and consumers, the disadvantage is the quality of talent requirements, offline experience point cost is also high. Big search car to take is "online website big search car and online experience shop." The seller will put the car into the car under the inspection experience, after 2 of the evaluation division about 1.5 hours after the car owners can be independent pricing, and placed in the car museum consignment. Vehicle information at the same time announced in the big search car website and car body, consumers can look at online cars and then to the scene test drive, can also be in the hall through a pad, scan their interested models of two-dimensional code, view inspection report. The final agreement between the two sides to complete the transaction, the Car collection Service Commission.

Five major models, who are the future mainstream?

Above each family, said is five big mode, also can say is five big representative enterprise, we may change the dimension to do the analysis again. Above five, from the customer point of view, in addition to the car easy to beat is to adhere to-B vehicle source supply platform, the other 4 are-c retail services; from the essence of service, the first car network and 273, the essence of the service is information, car easy to beat, Ann Mei map and large search car, really in the transaction, from the essence of E-commerce closer.

Today's Internet world, with information for the era of income to come to an end, relying on commodity trading has been the peak of the era has passed, the Internet changes in the traditional service sector, namely O2O mode is daxing its way. From this point of view, the five major two information models of the outlook is more worrying. In the three major modes of trade adherence, the model is the most important, self-sales, invoicing management is its difficult, its advantage is that the balance of payments is easier to achieve, financial risk is relatively controllable. Car easy to beat mode the lightest, adhere to the platform strategy, to provide trade supporting services, the key is efficiency, scale and credit.

Such a marketplace business model is often winner takes all, but the challenge of becoming a winner is great and the capital demand is higher in the process. Especially highly fragmented, extremely non-standard second-hand car industry, the challenge is intensified, but the industry leading enterprises are often born in such players. A large search of vehicles between the two, consignment, to avoid the inventory of large funds Zhanya, but the quality control of non-proprietary vehicles is very difficult, second-hand car consignment This business model has been a controversial topic.

At present, China's second-hand car market development is not mature, all kinds of models are innovative exploration. Second-hand car electric business road, only constantly to improve the second-hand market integrity trading system and related supporting, innovative service model, the network can be universal popularization of cars.