Analysis of mainstream cloud service development model

1.google-from a single application provider to an integrated information carrier. The first phase through parallel computing, distributed storage to establish their own technical framework, through a strong search engine and unique Google AdSense advertising model to occupy the world apart from China's major market share. The second phase is an attempt to participate in multiple PAAs, SaaS service patterns, and revenue models outside of advertising. The third phase was an attempt to overthrow Windows ' desktop dominance, but unsuccessfully. Phase IV in the United States to pave the national cable, and into the United States households and enterprises, to provide customers with a comprehensive web-based services; Open environment has stimulated a large number of applications, through the continuous benefit cycle to ensure the ecological chain benign survival exhibition, and eventually transformed into information operators.

2. amazon-accidental in the inevitable, inadvertently inserted willow shady. Amazon was the first to launch the IaaS service and become the industry standard in the cloud services sector. Amazon's data centers in Europe and the United States have a large number of idle devices (servers, storage), bandwidth, in order not to waste resources, the unused bandwidth resale to other customers, the original sideline and three production in the large industrial environment to achieve Amazon's heyday of cloud computing services.

Amazon's EC2 has several better features: one is the application, with complex system integration, so that developers do their own applications; second, according to the use of the amount of pay, the traditional system is based on peak design, the new design can be in accordance with the requirements and development phase of the design; The third is the standardized API, Many customers take the AWS Software, because the software has been developed for many years, continuous precipitation and improvement makes other companies technical imitation difficult, practical transplant difficult, disguised form a very high customer viscosity. Many of these features make Amazon's AWS an industry standard for the IaaS industry.

The financial crisis has added to the woes of companies in Europe and the US, and more companies are willing to try this kind of "hydroelectric" facilities. In addition, Amazon's own E-commerce capabilities (support system, service system, advertising push ability, customer access ability), but also AWS (EC2, S3) The key foundation of success.

3. Microsoft-Giant's wandering, software or service? The gene determines the direction. Products companies, whether software or hardware, in these applications are selling products, access to the service industry requires a period of struggle and wandering. Microsoft has several cloud strategies: one is its own operation, one is a partner, and one is to help customers build their own. Products and solutions, private Cloud, SaaS is the characteristics of Microsoft.

4.applestore-Cloud, end interaction, forever fashion. After each product comes out, whether the technology is good or bad, fashionable appearance let a lot of young people popular. Apple and Sony are at different watershed, and the App Store is a sign of two companies moving from industry to division. The Apple cloud lets users form multiple consumption, and customers try to keep trying its cloud. The cloud has many experiences and applications, and it facilitates the user to use its end. Apple's strategy is to pursue the ultimate user experience, the best service, the most superior consumer psychology, the most efficient means of sales (high-end group leader customers to guide the general Consumer Word-of-mouth Marketing, the buyer's appetite to sell), all for the ultimate life, the ultimate cause great success. Through the terminal to drive cloud development, through the cloud to maintain a long-term active terminal, is the three major operators need to learn from.

5. Equipment Manufacturers Cloud service mode-business transformation, disguised sales and ITaaS. Equipment manufacturers at present mainly provide cloud technology services, cloud Platform product offerings, private cloud (System integration), hardware + public cloud Platform cooperation operations, the ideal target is itass (small and medium enterprises do not build it facilities, no IT operations personnel).

6. IDC Company Cloud Service model-"improve profits, try to access the real internet opportunities." Third-party IDC company, CDN, virtual host company scale, will encounter resource bottlenecks, business bottlenecks, profit bottlenecks, large IDC companies and operators are facing in the IDC business similar to the ceiling, and operators are different from these company bandwidth, IP itself is from operators wholesale and agent, the profit is extremely low, The existence and development of single business The pressure of such companies must be quickly transformed to seek new sources of revenue and business models. In the three major operators "to the telecommunications" today, such companies should quickly complete the transformation of the Internet.

(Responsible editor: The good of the Legacy)