Analysis of the huge differences between group buying website and Life Service electronic Commerce

There is a custom in the country, where a group of people together to buy the talk of prices, shops will give a cheaper price than a single buy. It's like where you go on the Internet, you can't get a phone call to a 30 percent-room suite. Although the Internet cheap business information to facilitate the transfer in front of you, but a single order does not cause much temptation to businesses. But everyone wants to be cheap and spend less to do big things. It was not until a year after the onset of the financial crisis that it was resolved. The financial crisis almost to the old Americans drive crazy, is also such a lack of money stimulation, buy net was born. Not only did they hang 30 percent of suites in a new hypothetical group-buying website, they even had 20 percent steaks and 20 percent movie tickets.

For the business, they are also willing to use this convenient and quick way, one-time to obtain a large number of orders. In fact, someone has done a statistic, the purchase net brings the conversion rate, than they ask people in the building to distribute leaflets of the conversion rate is much higher. It is this convenience that makes businesses happy to cede more benefits to consumers. So far, compared to the old generation of life Services E-commerce Network, group buying network has brought a revolutionary order, but also the change in sales methods.

However, the people did not think that the domestic a thousand regiment war smoke, let many buy net into the melee. Overheated investment sentiment, let the market expansion speed is far smaller than the group buying network expansion speed, eventually led to thousands of new group buying network forced to close. The domestic group buying market is like a still not steaming hot, foaming steamed bread, a group of hungry grab the food in life began to eat madly. The poor man, can only last diarrhea.

The emergence of the group buying bubble, on the one hand, the unprepared speculators gave the book, on the other hand, it gives more opportunities for those who are prepared. It is like a gold digger filter, with a genuine ability to buy the net. In such a large background, some group buy network began to transform, litters Group is one of the representative group buying network. Face will become small to spring onion big to Villa "what all sell" group buy net, the litters Regiment will sell the product focus from the kind gradually turn to the service commodity. Since then, whenever the user opens the Litters Regiment, immediately you can see the recent British Tony Gai, Lan Club, Royal Mud Square, Jeju Club, the Orchid diamond, Nanjing Pakistani cloth, star-American International Film City, Jinjiang Inn chain hotel, Nanjing Thai Banana Leaf Restaurant, young sheep, Guangzhou eel family, Power Jincheng, The thousands of family life service providers such as love and health ambassador are offering discount service for group buying.

And the author unexpectedly is, recently when oneself again open litters Regiment of time, oneself nearby the Thunder is flourishing Qiao Jiangnan also impressively on the litters Regiment's "commodity Wall". The restaurant, which also focuses on the high-end service market, chooses the litters group as its sole partner, and the author believes that there is a lot of recognition for its focus on online life and offline services to the new strategy of the factors.

Different from the traditional group purchase service, the South Beauty in the litters group to provide group buying volume of the use of the period as long as nearly a year, is to create the history of domestic group buy the longest service period. For "Never discount" Qiao Jiangnan, its discount strength also reached 75 percent, that is, can buy 100 yuan to sell 75 yuan voucher. And it can be consumed in 59 stores nationwide. There are no restrictions including drinks, even can be added to the use. In terms of form, it is more like the litters group to the Jiangnan service distribution, rather than a simple group buying mode.

In the sales channel and the South Beauty shop address has a strong coincidence degree of litters Regiment, try to use their own depth localization advantages, to help Qiao Jiangnan completed a very high conversion rate of online marketing. Once this model succeeds, it will not only help businesses get very high quality orders, it can even help the growing number of businesses subject to the "commission" of a single customer, and come to the shackles of this high cost and low switching marketing.

Although in some types of E-commerce Web site, you can also order similar to the restaurant service, the booking site to give you a basic range of concessions are very limited, and as a profit-making site or from these businesses to extract some of the "commission", and more let the business depressed is that Many websites may not be able to bring real customers to businesses when they draw commissions. This also directly led to a lot of businesses began to "Go Commission" road.

Litters Group and Qiao Jiangnan cooperation, no doubt at this juncture, to many manufacturers a good "retreat". They do not need to spend a lot of their own efforts to build a corporate sales site from scratch, with the help of the litters group to provide business independent online shops, businesses can complete their own service products "overall control." In the litters group stores, businesses can buy products for a variety of combinations, display time can be flexibly set and change goods at any time.

In fact, the Internet has undoubtedly become one of the most important sales channels of catering industry, its low-cost and high conversion rate so many well-known catering enterprises have joined, each year in these catering business booking list, there are 54.2% from the online channel. and group buying network in this channel, is playing a more and more important role. The traditional business model (Wal-Mart model) into the network group buying industry litters Group, with its own innovation to show the future of the "new group buying industry," the tip of the iceberg, perhaps it reveals more is a life-serving Internet e-commerce future.

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