Analysis of the user group of electric quotient: The man who got the cock

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The word "cock" is now a popular Internet term, specifically, do not understand can go to Baidu, the author's understanding of the word is cock silk similar to the "grassroots", compared with Gaofu, cock silk is no money, no family background, only the back of a generation of young people, cock silk is a word more refers to the male compatriots. In the electricity business reverse attack today, got the cock silk person will have the world, why say so? Recall the annual Singles Day, businesses are desperately engaged in activities, crazy fishing, in fact, there are many cock silk people, originally this festival and merchants do not have a half cents relationship, but is the hype, let this single festival turned into a crazy shopping festival. Dick Wire is a user group, and this group is very large, on the internet there are too many cock silk people, but really understand the heart of cock silk is not many, to Taobao, for example, all day like to visit Taobao most of the younger generation, the young people, this part of many people belong to cock silk. Think of cock silk heart must understand cock silk heart, first have to analyze the characteristics of this user group:

First: Consumption habits

As a member of this group, I also have some understanding of this group, consumption habits is a concept, mainly in three aspects: the preference for a certain type of goods, the preference for certain brands, the preference for consumer behavior, the straightforward point is that the group of cock Silk This community like those types of goods, as well as product brands, Like to buy goods in what way. For example: a lot of cock silk male is a mobile enthusiast, like frequent replacement of mobile phones, they prefer to compare, more like the pursuit of fashion and trends. The preferred mobile phone brand has an iphone, Samsung and so on, especially love chasing the iphone, in fact, many cock silk income is very low, buy the iphone is more luxurious, and this user group most people have been accustomed to online shopping, especially female users, on Taobao like shopping, do not buy to see is very cool, This group also likes to buy, because more affordable.

Second: consumption level

Cock Silk Group general income is not high, this and white-collar people form sharp contrast, most cock silk monthly income in 3000 or so, can be said to live in the bottom of the city, according to income level, cock silk crowd consumption level should not be high. But in fact it is not so, many people in this group like to pursue the trend, more yearning for those luxuries, saying that the more things are not the more people are fascinated. Data show that there are about 8.64% of the Cock silk Group using the Apple phone, of course, there are many cock silk like cost-effective, stylish appearance of the mobile phone, such as: Millet mobile phone, the other cock silk crowd mostly play online games, and willing to spend money on the game, most of the cock silk are accustomed to spend time on the Consumption level determines the consumption habits, cock silk This group prefers affordable things, after all, luxury is impossible to pursue.

Third: Consumer Psychology

According to the author's own understanding, this group in the consumer psychology, the most outstanding performance has two: herd and compare, in fact, consumers have these two mentality, but the cock Silk Group performance is more obvious, this group longs for a better life, longing for those luxuries, but not that economic ability. So often like to compare with others, as long as their situation is better than others, then the psychological can always find a trace of comfort, in fact, is the herd mentality, such as: see their friends around many have bought Iphone5 mobile phone, even if the economic conditions are not allowed, then will find ways to buy, So many cock silk became the veritable Moonlight clan. Consumer psychology depends on the consumer's interest, values, personality and other factors, so can not be sweeping, here is just the public consumption of psychological characteristics, the author feels that the main thing to buy or see the actual use of the pursuit of unrealistic face is not desirable.

The future Electric Chamber of Commerce is maturing, this is a trend, China now has more than 500 million of cock silk crowd, want to do good e-commerce, I am afraid to analyze the characteristics of this crowd, earn cock silk crowd of money, although this group's consumption level is relatively low but large groups. Compared with the high-end consumer, the electricity quotient more tends to the civilian consumption, the electricity merchant should be the common people's shopping paradise, is not suitable for the higher end consumption route, after all buys the luxury goods user to be relatively few.

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