Analysis says Facebook will enter search market next year

Lead: Ben Elowitz, co-founder and CEO of US media company Wetpaint, wrote today that Facebook could challenge Google next year by using its vast user data to launch a search engine that delivers personalized results. The following is an overview of the article: The U.S. search advertising market will reach $15 billion trillion next year and grow by 14%, according to emarketer, the US market research firm.　　If Facebook's share of the time reaches Google's current half, its valuations will easily increase by 25 billion dollars or more. For the CEO, there is every reason to enter the market if there is a proper opportunity to succeed in the search market.　　Although I am sure Mark Zuckerberg will not underestimate the additional revenue, profit or market value resulting from the Zuckerberg, I think there are more important reasons than financial interests to push him into the search market next year. That's because it's good for Facebook users, which is the product development principle that Zuckerberg values most. Here are 5 reasons why Facebook should enter the search market next year: 1. Facebook is the ultimate gateway. Many users have viewed Facebook as an Internet portal, with half of them logged in every day. They use the site every day even more than Google 70% higher than Yahoo, one times higher. Facebook has actually become an online operating system. But the main information it currently provides is limited to what other people are publishing in newsfeed. To be a real Internet portal, you have to provide users with access to other sites.　　So Zuckerberg needs to provide users with a wide range of external channels to satisfy their interests. 2, improve the search function Facebook has already provided users with Bing-supported search capabilities, but few people have used the feature for full web search, and the feature does not work well, Zuckerberg knows.　　Such functionality can be detrimental to the user experience and therefore must be improved. 3, improve the user's online life Facebook has a lot of user data, so it can offer better results than rivals. Facebook has the same page and link resources as Google, but it is far more interpersonal than Google. Facebook knows what you like and what your friends like. And Facebook is fully aware of the difference between real interest and junk information.　　Translating these resources into good results can improve the lives of users online. 4, fully connected to the world since its inception, Facebook's goal is to provide users with services to facilitate their contact with each other and gradually establish a connection with the world. It is not enough to rely on what others share to accomplish this, and when people are clearly aware of their needs, FACEBOok must meet this requirement through search capabilities. 5, the expansion of the vast database search not only to help users, but also can help Facebook. Specifically, it will provide Facebook with more data to help it further personalize its services to its users.　　Although privacy has been a growing concern, most people are willing to exchange their privacy for valuable personalized services.　　With Facebook Connect, Open graph and like buttons, Facebook has shown a willingness to connect to the entire network, and the next step is to help people better access the information. Facebook: An operating system for online Facebook was originally a social application, but now it has evolved into a social networking operating system. Providing a world-class search engine is the next step in the evolution of social-networking systems.　　The current core of the Web world is no longer a document, but a human, and Facebook is a human-based operating system. Once full connectivity is achieved, Facebook will surely become the hub of the network. It will understand how long users stay on each page, the usefulness of each link, and the status of each user.　　It will also build a real-time system that provides feedback for each recommendation. The value of the data will be great: you can recommend information, publish ads, refine your search, and launch the next generation of social applications. This will provide a unique competitive advantage for Facebook.　　But more importantly, Facebook will be better served by users. "Social search" is not just a friend-sharing link. The concept of social search is not new, and Bing and Blekko have used the content recommended by Facebook friends to be integrated into search engines.　　While this can improve the search experience to some extent, it is still insignificant compared to the full value of Facebook's data: It can tailor search results based entirely on the user's personal needs, based on data from the user himself and his or her friends. Because of an anonymous environment, Google and Bing provide the same search results for everyone in most cases. According to Microsoft insiders, in addition to individual tests, everyone will see the results of the first ranking must be the same. In fact, this rule is to follow Google.　　Facebook can use its unique advantages to provide personalized services to provide better results. Facebook can redefine its search in the social sphere with its huge social data, Facebook will have the opportunity to redefine the area. Google defines how the internet has been used over the past decade.　　But when Google replaces the previous generation's catalog page, another breakthrough is ready, and Facebook is a legitimate trend leader. I believe that Facebook engineers have imagined what search will look like in a fully connected world. Search can haveForward-looking, and with the help of friends to share information to improve, not just waiting for users to actively fill out the keyword. Search can also have a certain tendency, give priority to display users and their friends like the brand and media information. But most importantly, you can provide search results based on the user's interests, data, behavior, and location.　　All this can help Facebook radically redefine the search. Merge the plan with Bing but developing a search engine based on a social map requires a lot of time and effort, such as building infrastructure, developing web data crawlers, and supporting advertising engines.　　More importantly, it also has to deal with privacy issues. Since Facebook has established a partnership with Microsoft and both sides want to overtake Google, the two companies can complement each other. The two sides have tried to make use of Facebook's advertising advantage to bolster Bing's profitability. So the combination of Bing and Facebook is not entirely impossible, which will save Facebook billions of of billions of dollars in research and development funding and speed up the project.　　Of course, Facebook can also use the corresponding terms of cooperation, for its future independent development search engine room. Because of the consolidation of a huge user database, Facebook's search engine will be vastly different from previous ones and poses a threat to Google. But Google will not sit idly by, and the company has moved to Facebook's territory with Google +. But it also increases the likelihood that Facebook will counter Google by launching its own search engine. From the overall trend, search and social networking will not always be isolated from each other, but gradually merged. (Si yuan)