Analysys analyst Li: Electric dealers still can't ignore the form of group buying

News and Information March 27, 28th, by the international host of the "big wave Amoy-E-commerce event" in Beijing today, the Renaissance Hotel opened the curtain, this meeting invited the Cat CEO Zhang Yong, Su Ning Vice Chairman Weimin, Dangdang CEO Guoqing, Fank CEO aged, One shop CEO Gege and other well-known electrical business leaders gathered in a hall, and with the industry to share the Chinese electric business industry's unique insights and views. News and science and technology will live the entire conference.

Analysys analyst Li

Li, chief analyst at the think-tank, said at the conference that Internet consumer groups had moved into the mainstream. The Internet consumer group has become the core force of China's business world.

When talking about the impact of group buying and micro-letters on the internet, Li said that in E-commerce can not ignore group buying is also a very important form of e-commerce. And believe that group buying and micro-letter to our life services and the combination of the Internet will continue to imagine.

The following is the transcript of Li, chief analyst of Analysys think-tank:

Li: Everyone good morning, I am Analysys International analyst Li, with just Wang said a lot of love things, this side I immediately over to the Internet +, over to the technology such a leng theme. However, I believe that the technology project will not be devoid of human nature, so love will certainly be the same as the Internet + in our development process continues to spread. Let's go over to today I want to share with you the theme of Internet +.

In fact, easy to view actually from the Internet to do so, since the beginning of last year to constantly put forward the Internet + such a theme. Why do we go from Internet over to Internet +? I think it can be understood that the Internet itself is a process, is a state. However, the development of today, when we go to see, we will find that the Internet itself is no longer a small group, he from the creation of the form of science and technology, the mass consumption groups to continue to use a form. In this process, we will find that in China's market, we do not have 500 million of the Internet users, there are 500 million of mobile internet users, we actually see that China has 900 million, and even in the future 1.4 billion of potential digital consumers, And these digital consumers are not only moving from their demographic structure to the mainstream, we will also see their reliance on the internet is beyond our imagination. Including more Internet users digital consumers use the Internet as a channel to carry out rational consumption, to scientific life.

Therefore, based on this concept, we think that in fact, in the process of Internet, today's Internet consumer groups have moved towards the mainstream. Today's Internet consumer groups become digital consumers, become the core force of China's business world today, it is also decided today we are faced with all walks of life, it is a speed we can not imagine, a comprehensive embrace of the Internet, not in the process, but presented a result of the state. Every industry is embracing the internet, and the Internet is in full range. Such a picture, in fact, we see, China's various industries in such a rich process, we can see that each industry and the Internet in the process of embracing, with the Internet in the process of the combination of the different degrees and stages presented.

We can see that in terms of the extent of the Internet, we think that there are three levels of substitution, innovation and optimization. So, in fact, the most recent basic services from consumers, or personal consumption services, we will see a lot of Internet business model is replacing some of the original processes, including media, or communication as the representative of the Information Services, communications services, we will see that today is not only instant messaging tools, gradually replaced the telephone, Mail such a feature. So, to the extent of innovation, we will see that there are still a lot of personal consumer services, including many production and marketing services, and there is no way to be completely replaced by the Internet. But the Internet + continues to emerge, in fact, such as finance, so that tourism, health care has continued to have a new business model, to provide consumers with more and richer services, and this innovation is not only the original business process is an optimization, but also in rewriting all walks of life to use the Internet to do business with a model. Third, optimization, we will still realize that not all industries will be hit by the Internet, by the Internet to change, be challenged by the Internet, and in the process of continuous optimization, we will find that in fact, including agriculture, industry, including our outside actually have sponsors, mining such an industry, From the information constantly to the Internet over, using the Internet to enhance their operational efficiency, at such a stage.

Therefore, in the digital consumer as the core of such a business world, we will see the Internet + is fully launched. So, because time is limited, I have no way to analyze how the Internet + integration with these traditional industries will collide with each industry, so let's give some examples. In the basic service, which is the most recent level from the consumer, we cite a media example. In fact, after the media has increased the elements of the Internet, we will find that traditional media are constantly being weakened and are facing a situation that has been replaced by the Internet. Of course, we will also find that from the replacement to the mastery of such a process how to explain it? We believe that the advent of digital media has actually hit the traditional media, and even made the traditional media arrogant's status gradually weakened. However, we found that the Internet + makes the traditional media also actively embrace the Internet, learning to use the Internet, that is, virtually all traditional media are also using the Internet, the use of mobile Internet as a new media to play its interactive characteristics, A process in which traditional media and new media have such a mastery.

It is because of the Internet + to the media industry a change, I believe that in the past traditional media, or CCTV arrogant stage, may be very few CCTV host will be like Wang from the TV to go to the Internet in the world, then this probability in fact in the world of the Internet + probability is constantly rising, This is an information service, or an example of the media industry, to see their integration with the Internet.

In the field of personal consumption, we will also see, whether it is the original we think of accommodation, catering or a lot of tourism and so on the industry is actually with the internet has been a constant impact and change. Once we thought that the life service such an industry carries on the Internet the wing, may be approximately equal to the regiment all such a formula appears. In fact, when we discuss e-commerce today, we can not ignore group buying is also a very important form of e-commerce. We can see that, although group buying from the peak of the 2010 to the current consolidation, the shuffle this year, has emerged out of the possibility of more excellent group buying life services business. Even the solution to the life of services, including accommodation, food and beverage we can think of a lot of life services of the Internet, or the Internet business model. But, in fact, when we see another set of data, you will find that the original life services and the Internet is not only a combination of such a simple purchase. In fact, we are here today, including friends who are using mobile phones to surf the internet, so you will find that the original mobile internet such a form of appearance will let us think that the combination of life services and the Internet in fact there are a variety of possibilities. We will see that we use the mobile phone anytime and anywhere in the Internet, and in the process of using mobile phone to surf the internet, and mobile life services may be the combination of map navigation, may be a lot of life consumption, including mobile phone Taobao and so on. Therefore, from a group buying such a form, life services and the combination of the Internet, today we can also think that it can be a map, but also can be a variety of other product forms. Of course, there are also the emergence of micro-letters, but also make the combination of life services and the Internet in the future there are other continuous imagination.

In areas where we don't feel so deep in our discussions with consumers or the usual discussion of e-commerce, the fact that their combination with the Internet is bursting with new sparks, such as the financial Internet, or what we normally call Internet finance. In this, we see not only banking, payment companies, including a lot of credit, insurance, funds in the active embrace of the internet. We will also see that under these trends, not only does internet finance extend to the mobile Internet, but we also see a lot of electric business companies doing things that are related to financial strength. Not only that online can buy insurance, online can buy funds, online can buy a variety of financial products. We will also see that the electric business platform utilizes itself, for consumers, the business of such a credit rating of the perennial cumulative and data analysis refining, can provide these enterprises with a variety of forms of service, electronic commerce has made internet finance such an industry has undergone a system change. Of course, there are a variety of, for example, such as financial credit for all the model, but also the financial and Internet after the formation of a spark.

So, back to today's easy to see big wave business e-commerce Such a theme, we will find that the Internet actually string up a whole from manufacturing to retail such a process, so that today we see E-commerce, we will find that the combination of channels and the internet really touched the transmission of business nerves. We see not only in the form of E-commerce, the category continues to expand, from goods to services, to engage in non-standard products, from low-cost to high prices, we also saw e-commerce in the total consumption of consumer goods in the voice of the voice and upgrade. Of course, E-commerce also plays a very important role. It is because of the combination of the Internet and the channel, touched the traditional business nerves, we see all the traditional industries, a variety of manufacturing industry in the rapid reflection. The original channel pattern is actually very complex, including a variety of layers of channel structure. In this process, we will see that the traditional enterprises may just set up an E-commerce department, or even just a function such as E-commerce into a sales department such a system. The internet is just under the traditional business system, an icing on the cake of a channel function. However, in the Channel + Internet process, we will see that today's Internet channels have formed a pattern of the entire channel, no longer only the consumer-oriented link can build network channels. We will also see that a variety of agents, distribution and other links, in fact, is also enhancing their access to the Internet channel, the pattern of the entire channel has been formed.

Then, the Internet of channels, not only requires us to put more ads on the internet, so that the Internet consumer groups through e-commerce such a platform to reach a deal. The internet of the channel requires that every traditional enterprise must put its own operation process into the Internet element in the process of operation. In this process, we will find that the original inventory problem may be through the flat channel, through a flexible supply chain of a build, so that the inventory may not be the phenomenon we see today so serious. At the same time, we need to give consumers on the E-commerce platform to deal with the reasons, and should not just stay in the promotional price of such a link, we should return to the nature of why consumers need such a product? Instead of telling the consumer at a low price, you need to buy the product today. At the same time, we will also see that in this process, the brand is still today's business world affecting consumers the most important element. Therefore, the combination of operation and the Internet is driven by channels. At the same time, we will also see that the Internet is not only able to solve the traditional enterprises in marketing, promotion, sales problems, in fact it brings the whole supply chain optimization, the overall efficiency of the promotion.

We've just talked about the evolution of many consumer internet elements that are closely linked to consumers. But, in fact, in this process, the consumer Internet is spreading in the process will also promote the industrial Internet, or what we usually call the development of things networking. Technology is actually evolving, and the process of evolution is something we can't reverse. And the things we do, the things that you do, the things you do, also hope that in the process through a lot of methods and techniques, and constantly adjust such an evolutionary direction, including large data, in this just now, easy to see the evolution of the common people, so that you better understand the market, let the market understand you, Although the evolution of technology can not be reversed, but we have to refuse to lose control, rational development, thank you!