Another noteworthy advertising content: The life content of celebrities and the rich

Celebrity culture has become a thriving industry. In addition to the countless celebrity gossip weekly on supermarket shelves that attracts millions of of online users, one of the most popular blogs on the internet has been spawned by the tide of tmz.com--, which has exceeded 100 million dollars this year from Peres-Hilton (with 13.5 million independent visitors) to Time Warner's own. are good examples.

If you think that only certain types of advertisers will use celebrity content to advertise, then you need to think again. According to statistics, these readers span a lot, from the 14-Year-old high school girls to senior management, and then to the mother-level figures, will read the gossip, in addition they will pay attention to the stars of the wearing, wearing style, buy products, diet and ride. While the content may have been built around celebrities, the consumer and lifestyle products appear to be most relevant to consumers from a related standpoint. Therefore, the various brands from the electronic product retailer to the bank are actively connected with the active network consumers through these content.

Although blogs, portals, and lifestyle/entertainment sites have become a natural place to provide celebrity content, they have even penetrated into the highest levels of cultural assets. Every major online newspaper will have pictures of actors and top stars in its "fashion, Life and Culture" section. Even some negative news, the click Rate is only high. If publishers don't think about how to organize languages to publish this information, they miss out on a significant opportunity to improve their website traffic. And if advertisers think these aren't important, they're giving up a lot of potential business.

In fact, there is no need for customers to compromise the integrity of their editorial content. There are many ways to get creative and to provide benefits to trustworthy advertising partners. This holiday season, Salon.com sponsored the "Gift for Your star friend" feature. This avant-garde web news and entertainment website does not take the usual holiday gifts as a guide, but rather assumes the famous news story of the 2010 as the object of the gift. In fact, the idea is that consumers can imagine that their friends and family are similar to the personalities and types of celebrities, and then pick out some "star fan" items for them. This is a great opportunity for digital marketers to take advantage of salon activities and to guide consumers in a pleasant, seasonal atmosphere.

For parenting sites like Babble, Star Parenting can provide users with a more persuasive and broader experience. If you can view a diaper review in one place and watch the celebrity gossip, will you go to another site? "When you find information about the services you need, users generally have a little bit of time to browse through some of the more interesting aspects of their lives." "Babble Media marketing strategy vice president and co-publishers Alisa-Volkman (Alisa Volkman) said. "So while advertisers want to advertise in places where they can provide real value for their moms, I think it's a good idea to attract their attention in their leisure or leisure time," he said. "Babble's celebrity section uses the" Up and down bump "image effect, and has the star Baby and the star Tide Mother's related report.

Dedicated celebrity sites have a unique appeal, especially when they are as special as Ifollo. The budding site was launched last year, a fan-driven online community that allows users to share and rate their real-life contacts with celebrities. The community is currently in the process of expanding the content and user base, but it will soon provide display ads for behavior. The ads will take into account the stars they follow, the products and services they consume, and the information they have based on statistics such as age, gender and geographic location of the user.

Earlier this year, star Magazine launched an iphone app to update celebrity movements in a mobile fashion. The introduction of this procedure immediately attracted the sponsorship of Unilever's suave and degree. Each brand is associated with a celebrity culture, and allows users to vote for star photos in branded ads, to see how celebrities are on the red carpet, or to read celebrities ' health tips.

Meanwhile, Comcast company's digital entertainment portal E Online also created some very exciting home pages for skin and homepage coverage ads. Another digital media glam is qualified to be your partner because of its numerous celebrity sections. And the site, due to its numerous monthly independent visitors, is working with the United States online to negotiate acquisitions.

If you've ever worked with a brand that has a celebrity endorsement, or when you find that you're searching for political pages and you're halfway through the Lindsey Lohan, then you know how attractive celebrity benefits really are. There is no flaw in the content itself (as can be seen from current TV content), so why not start thinking about making them your media partner? Publishers, of course, are also partners that deserve consideration.

(Original: November 11, 2010, compiled: Zeng Cui)