Another route of network education: sample of the net

The core of Internet education is human interaction, not just technology. Among the investors in the network, several are the old "Shanghai friends" who have been in the early years of the century. After they returned home, they were surprised: "Eh?" This foreign language learning Web site is not dead, as if the days also over the more prosperous? "So, already very strong they found the founder of the website of Arnold, determined to work together to start a business." Such examples are numerous in the management and faculty of the group. Born in 2001, the network is one of the earliest BBS in China. After 10 years of internet development in China, most of the vertical BBS have been out of sight, foreign language learning BBS is only the net of the network to explore their own success; with Amber, learning and thinking of education is different, the network from the beginning is the practitioner of web-based education, and has been focused on online education, and offline education keep a clear line. In the increasingly hot of the internet education market, is called the elder level of the network, although has achieved a leading market position and huge business success, but its low-key stealth has made itself a long time in the media out of sight. However, sitting 20 million registered users, daily PV reached 2 million, the annual revenue of more than 100 million yuan, so that the network has become an important Internet education giant. Internet education is the most different from the United States market in the Internet area, the combination of Internet and education is still exploring the road, needless to mention the successful commercialization of the operation. But in the network, but can search for the Internet education in the history of the development of various aspects of experience, it can become an industry specimen. Education and technology combination of the model of the founder of the network Voyayary more like others call him "Arnold", this is the Shanghai Polytechnic University when he used the "vest", at that time he founded the net. Although professional is a foreign language, but Arnold is a pure Internet enthusiasts. At first, the founder of the BBS form of the network, but the student era of Arnold's "amateurs." He used a part-time design page to earn money to maintain the foreign language learning BBS, at first not only do not know what business operations, his own state is not even the webmaster. Although it is simply a simple BBS form, but because of the care of Arnold, the network in a few years has accumulated hundreds of thousands of of registered users, more importantly, he really felt to help others improve foreign languages and even study abroad a real sense of achievement. This makes the soon-to-be-graduated Arnold difficult to give up. Arnold chose the latter in 2005, between job search and the operation of the network. Many people pointed out that the Internet education has been developing for so many years still do not have great results, is the technical reserve and education concept can not be unified. The Geek Arnold, a foreign language professional, became the best model to combine the two. "What is the model of good education?" "This is the problem that Arnold thinks most after the start of the commercial operation of the network." Because he was clearly aware that only the BBS form of the community, but provided the answer and information download function, from the "Internet education" concept is still far. Arnold and the team made theThe first change was to join the portal form in 2005, adding news elements to foreign language learning. In the process of learning a foreign language, Arnold realizes that the effect of foreign language learning by means of news is much better than that of learning materials. For example, the enthusiasm of the learners for American elections and American dramas is enough to keep them in front of the computer staring at the subtitles to work hard to identify and remember. The establishment of portal form, so that the user growth of the network has reached a new height. Of course, the establishment of the portal, at the same time for the network brought banner advertising model. No business operation experience of Arnold and management team rely on door-to-door advertising, through the most difficult entrepreneurial time. Set up a portal soon, the Hu network step in the footsteps of watercress, set up a tribal plate. Obviously, BBS and portal are the 1.0 mode of Internet, and include blog, Friend, group, task and photo album function and so on individual as center information organization, it is typical 2.0 mode. In Arnold's view, in addition to a very small number of enthusiasts, people's learning needs a kind of community status. Learners need a group of people to interact with each other and stimulate each other to achieve common progress. "For example, when dictating a word, the learner needs more than just letting him know what's wrong, and he wants to know what his error probability is, what the average error probability is in the community, and what kind of place he is in the learning community." "Arnold on the business value of the exposition." In Arnold's view, the traditional education and training industry in the first decade of the new century, there is no content of innovation, nothing more than the development of adult education to secondary and primary training. But the biggest advantage of Internet education and offline education is to abandon the standardization, and provide the technical basis for the realization of "individual custom Education" and "interactive education". For example, he said, in fact, many people are not a member of the forum, some of the members of the tribe, some directly to the net, and some simply American drama enthusiasts. Different qualifications of foreign language learners, can be in the online DIY a set of education for their own program, which is the unique of the network. The 1 anniversary of the birth of--tweeter in 2007---------------------------the first microblogging function in China. In the 2009, the ecological basis of web-based education changed, which prompted the network to enter the "university stage"-the website form began to multimedia. So, the member login to the net, it will be found that the community content provided by the network is very different from other learning sites-not only does all the Internet interactive forms exist on the web, but there are a number of educational mechanisms that mimic reality on the Web: classroom Teaching, interaction, review, supervision, incentive mechanism and game teaching, etc. In fact, in the development process, BBS, IM, SNS, Weibo mode, happy net mode, Pinterest mode, mobile application ... Is the first time in the network has been reflected, it is no wonder that some people in the Internet industry in China called the "flavor" Web site. Indeed, the oldest network can be said to beIs the latest Internet education community. Arnold believes that the Internet education industry's short board is not in-depth research on the optimization of the network education itself. And his own and team's greatest interest, precisely is backed by user demand-around learning foreign languages all the needs, will be technology products. In other words, Arnold is an integrated preacher of educational ideas and internet technology. And "The core of education is human interaction, not technology"--this is the general layout of the Arnold methodology. Idealism and methodology is currently the deputy general manager of the network of Xu is the old moderator of the net, then Arnold personally ran to Shenzhen to find Xu, persuaded already married home Xu join still no profit of the net. Xu is so by the idealism of Arnold moved, with his family ran to Shanghai's residential to join the network of entrepreneurship. In the network management team, such as Xu such as the halfway to join a lot of people. Inspired by idealism, 2009 moved to Zhangjiang High-tech Park, the staff of the network from 36 to 500 people, and the average age of employees is only 24 years old. Although the original determination to start a business, but did not understand the commercial road, but Arnold caught the emotional impulse and has been sticking to the present. It has been proved that this kind of idealism of the network team is the begotten of creating Internet education products. After the start of the commercial operation of the network in 2005, China's internet has just entered a period of transition from ideal to reality. A large number of content-related websites, including many foreign language learning websites, are closed, or turned to games and electric dealers. Arnold and his team chose to stick to their ideals. Although the high idealism enthusiasm has prompted the network's team to continue to dig deeper into the Internet education possibilities itself, the great influence of the network has brought some added value to itself. For example, in the current annual income of 100 million yuan, the revenue from the platform of the Shang electric business has accounted for more than 30%. Arnold believes that this is the net of the education of the network after the natural results of the product. For example, after entering the "university stage" in 2009, the membership of the network began to increase rapidly. The management team takes into account that 70% of the Shanghai Friends are women, these Shanghai friends will have a new demand after graduation. As a result, the Hu simply will sell the book before the business platform to cosmetics and other businesses open. Although the revenue from the Business-to-consumer is considerable, but Arnold stressed that he would not change the "beginner", but will adhere to the two bottom line: First, the Hu only to do the consumer platform, and second, only to sell to the learners or the learning stage related to peripheral products: the electronic organ can sell, and such as health products are resolutely excluded. Arnold intends to keep distance of the also wired under education. He believes that although offline education can make the value of the network greatly improved, but this is actually a seemingly lucrative side door. He and his team agree that the aim of the company is not to make more money or to make a higher valuation than the peers-if so, they will be in the early stages of the transformation of electricity and games-but rather to explore a viable path to education's slow refraction of the Internet. "Why do we have to work so hard at this?" he asked. Because we believe that in the future people will learnThe main way of learning and the preferred way, must be a variety of online, rather than all kinds of offline, offline will become a very interesting supplement. "said Arnold to business value." For now, although the revenues of the network are already impressive, Arnold insists on continuing to invest more in infrastructure and research and development. Because it seems to him that the web is only just beginning to explore the Internet education, how to better handle the multimedia access of overseas users (this is a very complex technical work), how to achieve more accurate analysis of user data-these are required by the team to study carefully and large-scale investment in the field. Looking back in 2012, the network of 20 million registered users has become the most outstanding foreign language learning Community covering 8 foreign languages-no one, because the original foreign language learning sites have ceased to exist. Even if you extend your horizons to all vertical Internet stations, such as the 10-year and successful commercialization of the network, it is one of the few "fruits" left over 10 years after China's Internet wave. Of the 20 million users of the network, only 10% came from Shanghai, and the rest came from all over the country, and 10% came from overseas users. The influence of the network has attracted the attention of the government departments, at present, many of Nanjing's primary school students use the mobile end product "Happy Word Field" to help learn English, and some of the Shanghai subway Line staff also use the products of the company's tailor-made to learn a working foreign language. The introduction of the cartoon around the network of finished products, even the annual income also has millions of dollars. Both online and offline, China's education industry models and possibilities are more mixed than the United States, the plate is much larger. But the present situation is "the idea behind, standard single, form boring". This is one of the few internet areas that cannot replicate American experience. "We just want to see how fast the Internet can make a difference in education if the focus is on the education line," Arnold told business value. ”