Another thinking angle to judge the security of Peer-to-peer network loan platform

For some time, because some false peer-to-peer platform to run, closed down, resulting in a large number of financial user losses, a variety of screening peer-to-peer platform authenticity of the cheats, a variety of GE cattle call the regulation of the report also emerge. Let a relatively scarce professional knowledge of ordinary people, to identify a peer-to-peer platform authenticity, security, demand is really a bit high; even if the regulatory authorities have implemented, the industry guidelines landed, the entry threshold increased, the industry is comfortable? Certainly not! Look at all the industries and industries that have been regulated and regulated for many years around us, it is clear that self-discipline is always the most fundamental.

This article attempts to start from the most fundamental ecological chain link of peer-to-peer network loan industry, to everyone loan, everyone enrichment, Pat Credit, and other four typical companies as samples, the core of the ecological chain to find loans business, wind control system, matchmaking transaction three links, and online, offline implementation mode, through Peer-to-peer network loan platform ecological chain analysis, For you, reader. In the Judgment Peer-to-peer Network loan Platform Security, provides another kind of thinking angle.

Looking for a loan business

Peer-to-peer network loan came to China although more than 7 years, the real outbreak or began in 2013, especially in the second half of 2013 in Ali to launch the balance treasure business, the Internet financial concept of the fiery, thoroughly detonated a tepid peer-to-peer network loan.

According to statistics, 2013 Peer-to-peer Network loan platform number of breakthrough 1000, starting from the third quarter, but also the daily two or three platform on the speed of the online refresh record, the number of active platforms around 200, the annual turnover reached 105.8 billion yuan.

The result of this explosive development is that the 2014 Spring Festival so far, the first echelon of Peer-to-peer network loan platform, such as everyone loans, everyone enrichment and so on, the project in short supply, a large amount of funds idle, financial users every day complaining, related Peer-to-peer platform responsible, but also GESANCHAIWU issued a statement to appease investors.

In fact, a month or two after each spring festival, is the private small loan business cyclical off-season, before 2014, the Peer-to-peer platform operator may not be aware of the seriousness of the problem, after experiencing 2013 years dozens of times times, or even Bay, multiplied savage growth, I believe that every Peer-to-peer platform operators are beginning to realize that, High-quality loan clients are the fundamental of Peer-to-peer platform development, differentiated to seek loan business means, is the core competitiveness of Peer-to-peer network loan platform.

Looking for the loan business means, mainly wired and offline two kinds, each has its merits and demerits.

Online: That is, to find a loan business through the network on-line implementation. To pat the loan and everyone enrichment as the representative, the cost accounted for about 1% of the loan amount.

Offline: That is, through the offline sales staff looking for loan business, to everyone credit and the letter of Sputter, the cost of accounting for the amount of loans.

What is the best or inferior line? cannot be simply measured in terms of cost, not because of the lower cost of the line, on the simple judgment line to look for a loan business model, better than the line to find the loan business model, according to statistics, the use of offline mode to look for loan business letter, 2013 deal size of about 30 billion yuan, and the use of online mode to find a loan business of everyone enrichment , the 2013 turnover of only 360 million yuan, and vice versa, can not because the online search for loan business volume, temporarily less than the volume under the line of large, on the negative online mode of the future.

For a long time, China's private small loans have a strong regional color, everyone loans and appropriate letter is to seize this, a wide range of stores, a full net, from a short period of view, this way is immediate. While the racket loan and everyone's enrichment is different, they make full use of Internet technology and large data, the physical store, moved to the Internet, now, this model is more like a decade ago Taobao, accepted by the public will take time.

If you look to the long term, I am more optimistic about Pat credit and everyone to use the line to find loans business model, the reason is very simple, more than 10 years ago, who can think of online to sell things? Because there is no need to set up a large and unmanageable branch, there is no need to supply a huge offline business team, greatly reducing the cost of financing, temporarily in the leading offline mode, may need to be wary of the successor-online model of the reverse attack.

Wind control system

In the October 2013, China was still in the "unregulated sector, no industry guidelines, no access threshold" three without "the situation of Peer-to-peer network loans, ushered in the first wave of failure, at that time, the home of the Net loan CEO Xu Hongwei said:" Some time in the future, one months of failure of 100 platforms will no longer be news. " The numbers are a bit shocking, but they are not unreasonable. Any industry, in the rise of the time, vigorous development, in the brutal growth, facing shuffle, inevitable.

Specific to Peer-to-peer network loan field, this should be particularly obvious. A few years ago, the impression that the folk small loan gives the person is usury, the annual interest rate of individual area is even as high as 100%, in recent years, with the gradual maturation of the private financial business, the strengthening of supervision and the increasing competition, the profit space of the folk small loan is accelerating squeezing, which is also a good thing for the economic development. The role in Peer-to-peer Network loan platform, directly lead to a result, many formal operation of Peer-to-peer network loan platform, although turnover of hundreds of millions of yuan, or even billions of yuan, but has not been profitable.

Beijing East After all, only one, not profitable business model is bullying, long-term, will inevitably lead to peer-to-peer network lending industry's violent shuffle. Throughout the 2013 so far run, closed, the difficulty of Peer-to-peer network loan platform, the industry, academics have given a new concept-"false peer-to-peer", I believe it will not be long, we can see, some serious Peer-to-peer network loan platform, will be brutally shuffled. Risk control is Peer-to-peer Network loan Life Gate, and let us look at the mainstream Peer-to-peer network loan company, specifically through the line, the line under what kind of mode, complete the wind control system.

Online: That is, relying on network channels to obtain information to establish a wind control system. Taking the racket loan as the representative, the cost accounts for the loan amount 0.2-0.5%, the bad debt rate about 5-8%.

Offline: Wind control system under the offline mode, there are two forms of implementation: First, through the offline network to collect information, Headquarters centralized audit. To the appropriate letter, all loans for the representative, the cost accounted for the loan amount of 0.2-1%, bad debt rate of about turnover; second, terminal audit, wind control landing. To everyone's enrichment as the representative, the cost accounted for the loan amount of 0.2-1%, bad debt rate of about 1–2%.

The mode of taking a loan represents the future, such as China's credit system is perfect, such as the integrity of Chinese enterprises in place, and so the Chinese people's contract spirit set up, now no matter what mode of Peer-to-peer network loan platform, the time may be facing today's racket loan close, closer.

However, in the absence of a sound credit system, there is no strong and powerful default system under the circumstances, Pat the loan can still stick to that time? And look at the two years of the shell out of the sheath of Peer-to-peer network loan platform development Trend bar, even if the racket loan on the top of a lot of halo, or far, not enough to explain the severity of the problem? Even if the big data is strong enough to get through the constellation, risk pricing, risk control, or a closed loop that cannot form a default penalty.

and the appropriate letter, everyone loans are used offline dot collect information, Headquarters centralized audit mode, compared to Pat credit, the advantages of such a system from the bad debt rate can be seen, according to statistics, Pat credit bad debt rate between the 5-8%, or even higher, and the letter of credit, everyone loan bad debt rate only turnover, or even lower. Appropriate letter, everyone credit through the network throughout the site receipts, on-site visits, more easily multidimensional control of the financing of customer information, risk pricing is relatively more scientific. The disadvantage of this model is that, from the DOT manager, to the area manager, to the regional manager (director), to the Headquarters manager (or director), the organizational structure is too bloated, centralized audit headquarters for the collection of Information network control is weak, and the collection of information network if in order to complete the KPI or intentionally bad, this is not impossible things, Day against night defense, Guzei difficult to defend, last year, a peer-to-peer platform in Shenzhen has been the wind control director of bad precedent, platform for "public opinion" risk, unexpectedly dare to report. In addition, the big situation of China's economy is good, but can not rule out the economic risk of local area.

And the same use of offline mode to complete the wind control system of all the enrichment, in the implementation of the means there are different. Everyone enrichment through the cooperation of the Organization to export professional wind control models and systems, cooperation agencies to use the advantages of localized information, customer risk assessment, and provide security for financiers, everyone enrichment finally to the financing project two times wind control. This model not only highlights the advantages of risk control localization, but also fundamentally eliminates the possibility of the nest case.

According to the 2013 annual report on everyone's wealth, the bad debt rate is only 0.87%. However, the disadvantage of this model is also obvious, the cost of financing customers, not only to share with the financial users and the platform itself, but also to the third-party cooperation agencies, in the same financing costs, the profit is clearly weak. This mode, only the expansion of a large amount of cooperation agencies, the development of a huge business, the advantages can be better highlighted.

Matchmaking deals

From looking for a loan business, to a risk assessment, to the completion of risk pricing, the final key is to return to the matchmaking process. This, the 2014 Spring Festival after the various Peer-to-peer platform may have different experience it, one side is the first echelon of the Peer-to-peer platform, whether you millions of or tens of millions of projects, are herd by seconds, and those relatively well-known not so high peer-to-peer platform, hundreds of thousands of or even tens of thousands of of the project, but also overnight.

In the Peer-to-peer network loan field, there is also an interesting phenomenon, the first echelon of those platforms, the expected rate of return are concentrated between percent, the lower the visibility of the platform, the higher the rate of return-in fact, this is a good thing, the expected annual rate of return percent, in fact, than the balance of the treasure are much higher, In the eyes of most rational investors, security is always in the first place, and those with 20%, 30%, or even higher platforms, what guarantees such a high yield? It shows that our investors are becoming more rational.

In front of the venture, the ability to deal with the transaction is also very bargaining power, such as the beginning of the year, everyone was announced to receive 130 million U.S. dollars a round of financing, registered users more than 500,000, valued as high as 4 billion yuan, and the imminent announcement of the financing of everyone enrichment, the number of registered users close to 200,000

The completion of the transaction link, but also on the line, the line of two models to complete:

Online: That is, the establishment of an on-line platform to achieve online transactions and cash delivery. To everyone's credit, everyone's enrichment and Pat credit for the representative, transaction costs accounted for about 0.5% of the loan amount.

Offline: That is, through face-to-face negotiations, the signing of text agreements, such as offline process to complete the transaction. The transaction cost accounts for the 5-8% of the loan amount in terms of the appropriate letter.

"Southern Metropolis Daily," a recent report pointed out that in just a few months time, the Central European Winton playing "Peer-to-peer Network loan" banner, cheated more than 2000 people 400 million yuan. This kind of offline company has a few things in common, that is: a huge online financial team, located in the city C BD Luxury office space, financial funds and financial projects do not match, the operation is opaque, do not accept media interviews, and in order to let people believe that its yield generally in the 8-12% between the yield is slightly higher than the bank financial products, Slightly below the Peer-to-peer net loan average return rate.

In many places, in supermarkets, in the square, in the community we can see such as "Central Europe Winton" such as "fund Company", "Venture capital Company", "Wealth management company", to some slightly less discriminating middle-aged, or even the elderly distribution leaflets, through high income to attract investors attention. But this mode of operation, is definitely not peer-to-peer mode, but only see Peer-to-peer network loan This concept of heat, high degree of concern, fish in troubled waters, there have been illegal fund-raising, illegal absorption of public deposits suspicion, step on the red line dancing.

Personally think this model, the risk is great, last year, Chongqing City investigated 5 peer-to-peer companies, without exception are the use of this offline model platform. It's not much fun to play like a letter. Moreover, because of this offline mode, there is a huge financial team (business Team), the need to lease more high-end office space, transaction costs are higher, generally in the 5-8% of loan amount.

Every man is a man of credit, Pat Credit in this respect the advantage is very obvious, through the internet's long tail advantage, spread advantage, reach the advantage, the transaction cost reduced to the loan amount of about 0.5%, which eliminates the line Mode Business Developers Commission (generally in the loan amount of about 3%, Platform visibility is not high or even higher), save the expensive office costs, for ordinary people, the most obvious benefit is 50 yuan can finance.

In short, peer-to-peer network loans in the solution of small micro-enterprises financing difficult, financing expensive, rich people financial channels and many other aspects, are very helpful, as an emerging industry, not standardized, imperfect inevitable, regulatory authorities "let the bullets fly for a while" the original intention is right, as a social conscience of the media organizations, more reports of advanced, Multi-push dirt is conducive to promote the progress of the entire industry, and for us to share the system dividend of ordinary people, in the uneven Peer-to-peer network loan platform, in particular, should be wide open eyes, in consideration of the proceeds, it is necessary to improve the leaching, security always put in any investment behavior first.