Ant short Rental project gets support

January 2013, according to the news, ants short rent to get tens of millions of dollars a round of financing and from net independent separation, this is very happy, gratified that net Yang general decision-making right and ant short rental project has been supported by multi-party funds, the project prospect is worthy of everyone to look forward to.

At the same time, there are related information that ants short rent and pig short rental competition situation, in understanding the relationship between the two and the project delicate operation team and history, the future of the Ant short rental instead more optimistic, in this competition is the winner of the short rent, from the financing side of the pull to constitute, NET's resource advantage and website user experience, ant short rent in all aspects can get better than piglet short rent all-round support. Borrow Yang Dong Words is "Independent short rent platform is hopeless".

In the short lease of the Ant and the short rent of the site project background, the development of strategic models to understand, I think the ant short rent although faced with many similar sites of competition, but we still have a relatively large advantage, while learning the advantages of similar sites and strategic models.

such as pig short rent with the help of the public platform with a number of relevant direct web site to establish strategic cooperation, corporate cooperation for the benefit of the first, who can give him better benefits, they will work with WHO. Gambling on the length of the home for me to use, while strengthening the site's user experience and other mechanisms, make full use of net advantage in the shortest possible time to achieve business promotion, in the industry to lead the position.

The strategy of ant short rent operation

The Ant short Rent website Propaganda language is "looks for travels the home" the pun namely to indicate faces the guest group to the traveler mainly, simultaneously uses "the home" the word to cater to the guest group emotional need. Human indifference, in this gold-digger society, one can be the emotional needs of the site to achieve the ultimate, with feelings to operate the site, this is very important, but also many sites lack.

In terms of the amount of money invested in ants ' short rent, Yang is always the strategy is to cover 30-50 cities a year, this direction is correct, for a race in the project, this is correct, but this is bound to produce a lot of related costs, in the investment is likely to make ends meet, once the investment too fast, Will lose the development model of the league. If there is a problem with the money chain, shut down the site is no one in the industry want to see.

What we're doing is platform, integrating bilateral market resources, to achieve docking, more in-depth full-service, improve user experience, accumulate more fixed customers, as soon as possible to find suitable for domestic short line operation of the core model is the focus of the project, rather than blindly increase market input, happy enclosure, a saying is "first practice, then practice martial arts, Is the king.

Ant Short Rent Operation tactics

1. To ensure the authenticity of the listing:

The authenticity of the availability of housing to ensure the release of the authenticity of the people, but also the most convenient way to solve the problem, as the state in the implementation of the network real-name system is the same, is to give users a safe environment.

Since the realization of online transactions, it has become an e-commerce site, rather than the concept of a pure Internet platform, the corresponding website should also be introduced into the business mode of E-commerce, gradually open the owner's right to publish and housing pricing rights, while the owner of the website to open their own account, can be directly into the housing payment of the owner's designated account. Homeowners in order to secure the collection of money, will be in the platform to fill out the account, and then by ensuring that the user account security, and then the real name certification, so as to ensure the authenticity of the publisher, while the availability of pictures and related information materials to do specific standards, two ways to circumvent this problem.

2. Good check-in Experience:

To ensure a good stay experience, to start from a number of aspects, safety, health, bedding comfort, human services, etc., from the landlord's point of view, customers come on behalf of the money, they are very happy, should be able to do everything possible to meet customer needs. But if this is not a guarantee of a good stay experience, so the site has the responsibility of educating homeowners, but also the obligation to supervise.

1. Education methods: The release of professional hotel chain service standards, the release of service personnel Services video tutorials, the organization of a number of outstanding owners to share the reception experience and training courses and so on, so that our owners can do excellent service.

2. Monitoring measures: In each with our website signed agreement on the wall of the room to hang ants short rent supervision prompt card, and inform the platform complaint telephone.

On the one hand, let customers have dissatisfaction when you can directly call the platform to coordinate, one into the room can see our logo, on our site is also better publicity, and the site and customers feel the same with a small brand to create, increased user experience, while allowing users to increase the level of trust on the platform.

On the other hand, the owner is also a warning, if the owner is not good service, users do not want to communicate with the owner of the case, can also be the first time to contact the phone to find out the channel of emotional vent. Many times the customer is lack of a vent channel, so we give them, so that we can circumvent many users complain no door, at the same time the platform has a negative reputation that is not worth the candle.

Comprehensive:

The above is a solution to some so-called industry analysts who question the response to the ant short term project.

But this passage "in the future, who can win this model, depends on the platform for the housing and rental rooms of the service capacity, such as security, dispute resolution, vacancy control capacity and evaluation system, etc." I still quite agree.

E-commerce Division: Langxiao