Anti-cancer defender: Online half a month 6000 registered users to share anti-cancer information

The bad news came in 2010, Kang's mother was diagnosed with cancer. As an engineer, he began to study the fields of medicine he had never dabbled in: browsing through various papers, reviewing literature, and dealing with a wide variety of patients and families. At that time, Kang ran all over the world. "This is a very painful and agonizing phase and I don't want to go through it," he said in an interview with the entrepreneurial state. "By the year 2012, the mobile internet is on fire, and Kang is thinking about the question: Can the mobile internet help more cancer patients and families, let them experience less pain, spend less time and energy money to get more effective information and help?" so he began to pay attention to the field of mobile medicine, And for entrepreneurship research and accumulation of relevant experience. October 2013, Kang formally formed a team, March 2014 registered company, two months later, the anti-cancer defender officially online. The first start-up of a prepared entrepreneur, Kang, is during school time. He and a few students made a travel agency, he said: "At that time money is good, you have never seen so much money." "But eventually failed, Kang's reflection is: too young at that time, everyone has personality and ideas, who also defy, can only say that there is no preparation for entrepreneurship." Later, the idea of internet entrepreneurship. So for the second time of entrepreneurship, he went to various internet companies to learn from. 2008, Kang again to do business, Internet Advertising service platform. But soon after the financial crisis, coupled with his mother's diagnosis of cancer in 2010, Kang and his partner shut down the company. In 2012, after the initiation of the idea of mobile internet entrepreneurship, Kang again into the relevant companies to learn, and use this time to walk 13 provinces, Hundred city, 33 hospitals, 7000 people surveyed. According to the survey results of 3,000 effective questionnaires, Kang that the cancer field market is huge, the market scale of anti-tumor drugs is tens of billions of, and the peripheral derivatives of tumor are already on the market scale of hundreds of billions of people. The target user group is the family of cancer patients, with more than more than 20 million cancer patients in China at present. The family is 2-3 times more than the 50-year-old cancer patient is 80%, and their families are young and loyal users of the mobile Internet. In addition, cancer patients ' families spend an average of more than 23,000 on the internet each year, more than 10,000 of which are used for rehabilitation and anti-cancer life. This level of consumption and market size is enough to support the development of an internet company dedicated to anticancer and rehabilitation. "For the needs of the target audience, the Kang is summed up as follows: Spending less money, less energy, shorter time, the fastest access to the most effective information and help, this group is the most needed." "Anti-cancer defender: anti-cancer anti-cancer defender Android version May 19 online, iOS version June 4 online." We never pushed. I want to make the product better, more perfect to push together. The Android version of the online, after the Dragon Boat Festival to see the number of users, very surprising. Download more than 20,000, registered users 5600, day liveThe number of users reached 40% to 60%, which surprised me. And I have accumulated 2000 of seed users, have not yet introduced. Kang said: "It can be seen how much this group needs help and information." At present, anti-cancer defenders include information, cancer science, anti-cancer diet and public welfare activities, mutual assistance, mood notes and so on. This platform is for patients, families, doctors to provide a platform for communication and services for them. Kang's position on the company is: We are an internet company in the field of health care, which serves as a subdivision of cancer prevention and rehabilitation thinking. When asked about the way doctors were getting there, Kang replied: "There are only dozens of doctors in the audience, which is very sad." I need a strong partner to provide this and I have found it. In the next 3-5 months, a large number of doctors will be introduced quickly. "And in the construction of the whole platform, Kang said, will promptly clean up the advertisement, but also will have the report function; For doctors will set contribution value and integration system, through the integration to achieve more and more fame; will also clean up some fish in troubled waters, malicious users; activities will have a monitoring mechanism, each activity will be audited. Activities of the Forum set, the original intention is to take the idea of anti-cancer foreign countries into the domestic. Kang: There are a number of first-line cities in the cancer-fighting paradise, but the second line and even smaller cities do not. This is not good for cancer patients and families because they need psychological guidance. Tend to fight cancer than the survival of cancer alone 60% or so, which is why we do activities. "Over the next three to 3-6 months, the team will increase by 5, 6 people, and perhaps one or two stronger technologies will be introduced." Kang very frankly: I need a stronger technical team. I always want to make the product better, better, function better, the greatest degree of optimization of the product. "When the" entrepreneurial State "reporter reflected its use of anti-cancer defender experience is not very smooth, product is anxious online, Kang that: For users, this product I have the need, I do not care about the early product is not good-looking, whether the use of particularly smooth, it is important that it can provide me with help. "Not afraid to be copied on anti-cancer products, mobile Internet is fragmented, not specifically focused on cancer and cancer rehabilitation in the field of products and platforms." What about the cancer fighters? Put all the things you don't care about and don't do, and put them on the mobile platform. Kang says, there are many places in the information now. But the combination of information and emotion, anti-cancer and rehabilitation in one, only our anti-cancer defender. "The advantage of the anti-cancer defender is that all users share and help each other." Users to share their own effective information to more people, his cancer on the road to accumulate effective programs, treatment methods, drugs, medical records and so on to share information, which for other users, have a good reference role. After a user shares, all users can interact with him, exchange, which has a great help for their rehabilitation and anti-cancer. In addition, anti-cancer guards are not afraid of plagiarism. GingerI think: After 5 years of accumulation, I can make a product that is needed by this group. You need to have enough knowledge and understanding of this group and be able to stand emotionally with them to make the products that they really need and provide better demand. And it took a long time to do the research and accumulation, then I believe any one of the successor or copy our, he also needs such a time, we strive to keep this time to live. Throughout the interview, Kang has been emphasizing the importance of sharing communication between cancer patients and their relatives. This group has a special need to share communication, I have walked so many places, I have seen so many patients and families, what they need most is that I can spend less money and energy in the shortest time, get the most effective information and help. The result of our investigation is that over 90% of the groups are willing to help the same group without reservation or selflessness, subject to the material and spiritual conditions. "To create this product, the ultimate goal of Kang is two: one is to help more later, to relieve more pain, to get more effective information and help, and to build a career by doing such a thing." Through the growing business, to feed more patients. At least in my opinion, we are doing a great thing, to make ourselves happy and good things, but also to meet our pursuit of the cause of the ideal, this is a happy thing. ”