Under the leadership of new mobile Vice President David Temkin David Temkin, AOL launched the new smartphone portal m.aol.com, and launched two Android apps to make it easier for users to log on to AOL's web sites with smart phones.
"AOL recognizes the importance of mobile phones as content and publication platforms and Sterling into the mobile arena," said Greg Sterling, chief analyst at harsh FDI. AOL chose to launch two Android apps before launching iphone apps, reflecting the growing market share of Android phones and the PR measures AOL has taken to attract industry attention. ”
Support All mobile browsers
AOL's smartphone portal supports all mobile browsers. So, whether it's the iphone, the Droid x, or the BlackBerry user, you can log on to AOL's smartphone portal. AOL also hopes to use this way to further enhance the mobile web site traffic on the existing basis.
For smartphones such as iphones and Android phones, which support HTML5, the mobile portal provides a touch interface that allows users to scroll through content such as articles. AOL's new mobile portal also offers location-based services that provide local weather, movies, and communication. In addition, the app directory on the AOL mobile Portal can help users find mobile apps and support video content.
Focus on the Android platform
AOL's free Android app allows users to read content from Web sites such as AOL's PopEater, Engadget and Fanhouse. Users can also log on to service sites such as Mapquest and AOL Mail, or click on the AOL Apps list to view all AOL Android apps.
AOL also launched DailyFinance applications for Android users. The app can help users view real-time stock quotes and financial information, while users can also focus on the trend of 25 stocks. The app also supports user-defined interactive charts.
David Temkin, vice president of AOL Mobile, said: "Android has developed into a first-class mobile platform, so while continuing to focus on the development of multiple mobile platforms, we first launched the Android app." We also launched the Android version of DailyFinance applications. The app is already popular on other platforms. ”
AOL's mobile strategy
Temkin points out that AOL's growing smartphone portals and mobile apps are just the beginning of AOL's new mobile strategy.
"Today's smartphones offer a completely different experience from past WAP sites, and AOL will take advantage of these devices in terms of mobile web sites and mobile apps," Temkin said. ”