App: New trends in mobile e-business

Do you have a client on your phone? No? What about Jing Dong? No? I'll check it out. I don't know? Oh, you're out.

I say the client of the electric business enterprise, that is we often say app application. In the United States, the vast majority of shops and sites have a corresponding mobile client. In China, the domestic E-commerce app is still part of the layout phase. For me, there are 3 of apps that are installed.

1. Compare price

My phone installed a comparison of the app, its main function is commodity parity. By scanning the products in the supermarket stripe code, you can know the product in various shopping malls supermarkets and online supermarket prices. When we found that the price of the Internet supermarket is far below the price shown in the label, I can direct the order, and then just wait at home for door-to-door.

Jingdong Mall Client also has such a function, users scan 3C products above the stripe code, you can easily get the product in Jingdong Mall in the price. When we go to gome or suning such places to spend, we can through the offline experience, online purchase of the way to achieve easy shopping.

Similarly, the vast majority of goods can be through Taobao client parity.

2, the use of coupons

I have a KFC coupon app on my phone, as well as the public comments network, Word-of-mouth network, such as mobile phone applications, the former is a special KFC has coupons, the latter will automatically according to my position to recommend a nearby discount volume information, shops limited discount information, but also provide credit card cooperation Merchant's preferential information, I just need an electronic coupon to consume. It is more convenient and more informative than the paper coupons that need to be printed under the line.

3, convenient shopping: Although I am not a shopaholic, but also like to visit Beijing East, Taobao, and so on, encountered a favorite digital goods, there is a price appropriate, will buy in time.

The above is my personal installation of the reason for the app, but also the advantages of the electric business app, of course, apart from the above, mobile E-commerce has the following advantages:

1, move

The advent of the IPhone, IPad and Android devices, Wi-Fi and 3g, have freed people from the shackles of the PC and are free to use the Internet for mobile convenience.

2, Anytime

As long as there is a network of places, we can at any time to carry out online shopping, browsing merchandise, search for goods, compare prices, collection of goods, instant purchase, do not worry about the lack of PC will miss the limit to buy promotional activities, enjoy shopping convenience.

3, information integration-two-D code

Quick is the use of two-bit code linked to merchandise and shopping sites, by scanning two-dimensional code to provide commodity price information, and product recommendations. Users can get information through photos and two-dimensional code to avoid troublesome manual input information. Two-dimensional code to become from the present content on the line of important channels, we can see in many bus billboards on the corresponding two-dimensional code, one user can interact with the ads, and then the merchant can investigate the actual effect of the advertisement.

4, lbs+ Group purchase

The application of the bit base service (location-based service,lbs) is actually the application of the actual scene, which provides the power for the user to go into the shop. Now more use of Bluetooth, voice, WiFi and other devices to encourage people to really walk into the store, so that potential customers into potential customers. Group buying site According to the location of the group buy recommendations and reviews, so that group buy real walk to your side.

The advent of the IPhone, IPad and Android devices has revolutionized wireless applications, coupled with the maturing of mobile payments by telecoms operators and third parties, and mobile E-commerce is showing a broader perspective than the PC side.

2010, Jingdong, Taobao, Macaulay, etc. have also launched their own clients. February 2011, "Every Guest" also released mobile phone client products, a huge foray into the mobile e-commerce market. And these companies are very optimistic about the future of mobile E-commerce. Jingdong Mall Technology Research and Development department Ju Jianbo said that the layout of mobile E-commerce will be Jingdong mall an important work to achieve a comprehensive cross-platform service strategy. Taobao Wireless general manager Chuchang said bullish Mobile E-commerce, and that the future of wireless E-commerce will surpass personal computer E-commerce.

He Yi in the use of the Electronic Business app also found that I will not easily order, because more than the PC side, the feeling of the operation is relatively cumbersome, the experience is also poor.

But He Yi thinks that the electric business app has very important significance to the electric business enterprise, because it is the mobile internet age electric trader New entrance, it can conveniently let the user when buys, grasps the consumer goods situation, the price, achieves around and so on. Fortunately, it will succeed in bringing orders, regardless of whether the order is done on the phone.

He Yi believes that with the further development of mobile Internet, mobile e-commerce will inevitably be integrated into our daily life, for us to bring more convenience, mobile e-commerce is inevitable trend.