App Store helps smart TV eliminate traditional cable TV

Tencent technology in the early morning of November 25 compiled in the past five years, in the Smartphone and tablet field, staged the application of the success of the Software store miracle. The next destination for the App Store will be the living room, the set-top box and the smart TV set that connect to the Internet. For the satellite and cable TV industry, the use of software-assisted smart televisions will pose a huge threat. A few days ago, the US news website BusinessInsider's market research organization Bi-intelligence, has carried on the research to the intelligent television and the application market, and issued a report. Through the BusinessInsider website, the agency has shared some important data and conclusions. Why is it so exciting to have an application based smart TV or a living room market? You can look at the following facts: According to MRG company Research data, currently in the world, a total of 800 million households pay TV home users. In America, the average person spends four hours a day watching TV. According to Nielsen's data, Americans spend up to five hours a day dealing with a variety of screens. Television advertising still accounts for a large part of all the global advertising spending. Last year, the world's television advertising market was 350 billion dollars, accounting for 63% of the overall advertising market, according to Nielsen. In the context of mobile Internet, the technology innovation of smart TV and living room market has been unavoidable: consumers want to get a better experience of smart TV. A joint survey by Nielsen and Yume found that next year, about 17% of networked TV users plan to reduce or cancel their cable TV spending. The TV market is ready for an application-led technology innovation. It's like apps give smartphones a glow. The second spring, traditional cable TV operators and other conservative forces, obviously has been unable to stop the technological innovation of smart television. New equipment is available. In the next smart-television revolution, leaders are not just smart televisions with internet access. Consumers can also buy cheaper video games consoles, or set-top boxes such as Apple-tv or Roku. These set-top boxes connect traditional, non-intelligent TVs, install apps, and turn traditional TVs into smart TVs. According to statistics, 20% of American households have already made their own televisions connected in some way. The operating system and application software store for smart TVs has emerged. For mobile applications, the TV will provide a new space for development. For example, applications can synchronize content between users ' computers, tablets, smartphones, and televisions. Smart TVs and set-top boxes will mainly run both iOS and Android operating systems. In fact, some technology companies have entered the smart-television market, and Apple and Google have become the logical leaders of smart television. With its excellent product design and marketing capabilities, Apple has an advantage in the field of online video and advertising. In addition, we should also pay attention to Microsoft and other manufacturers. But, for consumers, only the market has a wealth of demand for their own television applications, they will migrate to the "television set up Software" era. However, there are still some obstacles that the industry needs to overcome for the successful application of the smart TV ecosystem. The most obvious is that on the intelligent television operating system, the current number of five or six, these platforms are not mature, causing fragmentation phenomenon. In fact, third party developers find it difficult to develop software for some smart TV operating systems or platforms.