With global attention under the eyes of Apple's new iphone 6 unveiled, in this smart phone to pay attention to "learn to sing," the era, cook can give smartphones greater value space and deeper life into? This may be beyond the process and design level, more people in the industry want to see. And Apple Pay, it can be said that his strong and no suspense answer.
Starting with the iphone's natural and Apple ID account and credit card account, the Guru has set the direction for mobile payments and a further future. When you start using the iphone device, it is binding or corresponding to at least one of your IDs. The natural correspondence between the mobile communication ID and the user identity becomes the neglected antecedents of the great changes in the commercial society in the future.
Since then, Apple has gradually released Passbook and touch IDs in IPhone5 and 5S, eventually adding NFC and secure Element to the iphone 6, and the mobile payment and User ID stunning debut!
Apple pay should be used to pay but far beyond traditional payments. Apple's NFC payment not only gives users a convenient experience, but also because of the Touch ID (Tong) on other apps ' registered IDs (Yi), Apple Pay is expected to be a key link in the offline entity economy. In other words, users can not only use NFC payment, but also can use NFC to open online hotel rooms, with NFC with BLE (low-power Bluetooth) technology to receive their own cars and home appliances to operate, these are already ready to function.
Our various identities on the internet are being collected online under the iphone, via Apple's pay system and offline commerce, equipment, and resources. In the development of commercial value, Apple has taken another important step.
Apple ID + passbook + touch ID + NFC + Secure element=apple Pay
So is the formula above available in real-world applications? Not exactly. Apple has already prepared a lot of resources at the time of releasing Apple Pay, with the support of a total of 220,000 outlets such as Visa, Master, McDonald's and other chain businesses that have created a good starting environment for Apple's pay application. However, the change in real business is far less rapid than it has been updated.
To be sure, thanks to Apple's NFC support, the 2015 mobile smartphone NFC will be standard, and the consumer is poised to influence business changes. Apple also made it clear at the press conference that it would expand the scope of Apple's pay outside the US, a huge market that must already be within the territory it is trying to conquer.
However, does the UnionPay support Flash-paid NFC POS docking Apple, and how does the company see the relationship between the flash-pay Apple Pay, and whether Apple's pay will be a Trojan horse to subvert its own foreign-card organization and online companies? It all depends on the results of the two sides ' interests game. Whether Apple pay will stop in China depends on the friendliness and maturity of the offline handling environment.