Apple Watch to success, first look at the Chinese market how

Adjusting the iphone's overall marketing strategy to suit the tastes of the Chinese market, in the eyes of many in the industry, is partly the apple of the cook era. And this time, we seem to have seen this in Apple Watch.

Careful people should find that the apple in the 10000-dollar price of Apple Watch Edition version of the deliberately increase the 18k gold material dial options, and its intention is quite clear-Chinese luxury goods, the love of gold, so that this material into Apple's heart tyrants product line standard. At the same time, in order to "focus on the degree", at this conference, Apple in the display of Apple Watch related functions, the Communication Services feature section specifically chose to use micro-letter demo ... Alas, it is a good and bitter heart.

Data show that with the iphone 6 and iphone 6 Plus listed on the mainland, Apple's China sales rose by 70% in the last quarter, and the mainland region added 16 billion dollars to Apple's total marketing, accounting for 21% of Apple's total sales in the quarter, although it still hasn't surpassed North America and Europe. But its potential is not to be underestimated, as even CEO Tim Cook has made clear that China is the biggest market for Apple in the future. In other words, meeting the needs of most of China's consumers-the bigger the handset, the more likely it is to open more market doors. The IPhone 6 and 6 Plus practice proved the correctness of this idea, and this time, Apple watch is no exception.

"The Chinese market will be an important force point for Apple Watch," said Shaun Shaun, head of the China Market Research Council, in an interview with Reuters, because the brand is "highly word-of-mouth but not priced too much" in China. Many in the industry believe that "China has become a key part of the global marketing strategy that Apple has developed for watch."

A custom version of the premium 18k gold Watch, the 126800-yuan price in China, has in fact surpassed the price of a Volkswagen Polo sedan, Bloomberg said. But as Canalys analyst Chris Jones says, the idea of adding gold to a product is largely about attracting the attention of Chinese consumers, because "the tyrants Gold version of the iphone is actually not that popular".

In addition, the Chinese custom of giving gifts is also part of Apple's bullish watch of the Chinese market – despite the first drop in 2014 of luxury spending in mainland China as the current government reorganizes bad gifts. It is understood that the Singapore Analysys Data Corp., Bain & Co, led by some of the overseas market advisory body, because of the impact of Chinese government policy and the overall social climate changes, this is to stimulate the Apple Watch sales growth influence or weaken.

"China is an undisputed and important market for Apple outside the United States," said Andrew Uerkwitz, analyst at Oppenheimer & Co, a New York market research firm. I can hardly imagine Apple's full grasp of the watch or other new product markets, and, referring to the Chinese market's spending power on traditional luxury watches, Andrew Uerkwitz predicts that the mainland market is expected to boost 15 million of the global sales of Apple Watch by 2015.

Zhangxiaogong, a 21-year-old Chinese University student, was in Beijing's Wangfujing Street when she was in an interview with Bloomberg and wanted to buy a 3000 to 5000 yuan watch. "I'm interested in Apple Watch because I like the product," she says. "I have an iphone 5 and a MacBook notebook, and they're really good design and quality."

But the difference is that another interviewee questioned: "Does Apple still make watches?" ...... Well, I thought they were out of the ipad thing. It is reported that the consumer is also in the purchase of watches in the heart of the consumer forecast is about 50000 yuan.