Artand: People-oriented make art transactions more flat

(Sun Ying works) It's not easy to be famous for artists who have been particularly competitive in the early days, especially in the first step. In order to better sell their work, young artists usually need to deal with a variety of people, the gallery is one of them. The art of galleries is an important part of the online art trading chain. Those artists who do not have too many promotional channels usually hold their works to the gallery, sign up with the galleries in a cooperative or agency manner, and then sell their work to the Tibetans by means of a gallery's ability to reach downstream, such as referrals and exhibitions. But there is usually a problem in this segment: the highly-sold galleries that operate offline become a costly business, so when it comes to signing an artist, it usually sets a higher threshold based on past experience, and at the other end, the artist, especially the large number of new entrants, has to face a rather intense early competition, For example, a large number of painters gathered Songzhuang. With a large flow and a narrow entrance, for many artists who have not yet been saved, the early and gallery deals are a matter of unequal but no choice. This situation daiju experienced many times, in order to trained wife Sun Ying's works to promote out, daiju holding her painting has been in the 798 swim. The new guy the gallery owner sees every day. According to the background can be divided into two categories: a class of professional origin, division from the Masters, such a small number of people, the other is relatively weak, the volume is very large. Sun Ying belong to the latter, so Daiju has been in a state of rejection. (Artand founder Daiju) before helping Sun Ying promotion, Daiju is not far from the art circle. After five years of sculpture at the Jilin Academy of Art, he has been teaching for some time, later ran to Beijing, in the Chuangda Art Network editor, mainly responsible for the Forum and blog section of the operation; 2009 joined Sina Weibo early team and in charge of the Community products business, before the microblog listing but decided to quit the venture. Daiju is very optimistic about the development of education and medical field, can analyze to analyze, found himself the most familiar with the art circle, but also feel too small. Really let Daiju found artand this thing is feasible is Sun Ying: 2009 years, watercress station opened, Sun Ying built a personal small station, often put their own paintings to go up. Through continuous interaction with the concerned, plus the operation of watercress, Daiju found that Sun Ying here not only harvested the momentum of continuous creation, but also to continue to sell the works. On this basis, Sun Ying later went to the line to open an art exhibition, signed a good gallery, became a professional artist. Sun Ying from the grassroots artists "to professional artists" experience let Daiju see the strength of the community, this also constituted the later product form of Artand: to attract artists in the form of the community, and then through the exhibition of the early artists, the discovery extended to the art of trade, thereby further attracting the chain of the lower and middle institutions, The entry of early artists into the market is relatively wide. The reason that artand people-oriented ", is moreCompared with other works of art, Artand more emphasis on the artist's energy in the art trade. Similar to the idea of Watercress station, in Artand, each entered artist can build a personal homepage, including dynamic flow, personal profile, portfolio, articles (similar to blog) and sell works, each plate has a communication module, that is, the artist can display their own through the Artand, Communicate with peers or fans, and in the process to achieve the results of their own operations, and finally complete the work of the transaction. And from another point of view, the same line to find a gallery, the way to do the exhibition is different is that the online presentation reduces the threshold for new artists to promote themselves and can bring the audience's attention to the artists themselves and their work, thereby reducing the role of the background and backgrounds in this process, Let the early artists show themselves more flat. Currently on the artand of the artists are mainly painting and sculpture two categories, according to Daiju introduced, and then will enrich more direction of art. However, Artand has not yet been classified browsing and search functions, the direction of the transaction is not obvious, more or more to encourage the artist's display and interaction. After the artist's gradual entry, Daiju then wants to introduce art institutions such as galleries, museums and auction houses, and to build Community rules on Artand in the form of "V": in Artists and collectors, the online approach allows both sides to communicate more smoothly and directly to facilitate the artist's career start And the introduction of professional art institutions can let the artist go farther through the Professional art organization, and value the development space after the artist starts. Though the internet has aggressively entered many areas with a way to mediate, but Daiju's approach is clearly a lot more cautious: from the current form of artand, to mediate more in the first step in the artist's career, through this way to let them down the threshold, and cultivate their own core fans , but when the previous accumulation is completed, the most prominent artists in the industry still want to connect with the professional art organization, go to the bigger stage, after all, the current online electronic art trading method for more or the mass-level consumer market, need to dig more artists and more consumers. And in this case, Daiju's idea of Artand is likely to be to make it an entrance first, on this basis to build the ecological community around the operation of the art chain: Young artists in this field, and in the exchange with peers, Tibetans to grow, and thus further to the wiring of the art institutions, in this process, Artand can be involved in trading, and for the arts organizations, the Artand is both small meat "and a variety of opportunities for cooperation, and in this process, Artand can also be a platform role. In Daiju's view, the more appropriate way to deal with the art should be the combination of line online ": At the beginning can beOnline exhibitions, and then in line with the form of exhibition exhibits, eventually when the influence is large enough, and can use the form of online to break through the line of time, place and other physical limitations. On line for 5 months, Artand has now attracted about 5,000 users to register, of which about 42% are artists, and has contributed more than 20,000 online artworks to Artand, half of which are marked for sale. Among the remaining registered users, according to Daiju statistics, the 11% is for collectors, while the largest share of 47% is for enthusiasts. Therefore, the next focus of Artand will not only be placed on continuing to attract artists, but will also operate the consumer side in more ways, in addition to attracting more enthusiasts to enter, but also to guide enthusiasts to collectors of the transformation, to cultivate the mass-level art consumer market.