Association letter Li Ye: Build a comprehensive platform to serve the enterprise

"We will launch a service enterprise integrated network data platform, and to present the enterprise-level network public opinion and advertising industry monitoring data, the data into easy to use, easy to operate, easy to understand the information platform." "Third-party Data Services Company Association letter CTO Li Ye in the interview with Sadie revealed that the letter will soon be launched called" Must see the net "Integrated data information platform. It is reported that the platform will be a free and open platform for the industry, to provide customers with public opinion and advertising monitoring services, so that it can not only focus on their own brands at any time, but also can always pay attention to industry dynamics and competition information. Association letter CTO Lee Industry "Airborne" type of strategic start Li Ye in the introduction of the new business "must look at the net" before, first to the reporter told the letter to the four years of development history. "Association letter is a ' airborne ' type of strategic start, the beginning is to face large web sites, with many large web sites have established good cooperation." "It is understood that the association letter was founded in 2007, is a domestic internet industry experienced technical and operational experts to create High-tech Enterprises, since its inception for Sina, Sohu, NetEase, Phoenix, China Network, Chinese network television and other large and medium-sized websites to provide full flow statistics and data Analysis Services."　　After 2008, the association letter formally entered the network marketing data market, and by virtue of its technology research and development capabilities and data resources, put forward a "panoramic detail data Integration application" new concept. Li Ye said that the "high starting" advantage of the association to provide a solid foundation for the development of the company, in the case of small customers is actually a "subtraction", compared to competitors, the technical basis for the letter is more abundant-"if the portal to Sina and other services to provide data statistical analysis of the analogy to build skyscrapers, Providing similar services to corporate websites with a lot less traffic is like building blocks. ”。　　He also said that while the company's main revenue is still dependent on network traffic monitoring, but the new business brings the revenue is also growing. Services in the enterprise's comprehensive platform to talk about to launch the "must see the net" platform, Li Ye appears cheerful. According to its introduction, the platform will cover public opinion and advertising in two directions. In terms of public opinion, users can look up the latest and hottest public opinion information on the platform and understand the trend of public opinion. Public opinion content coverage to information, forums, blogs, questions and answers, such as a variety of media types, can provide users with 7 * 24 hours of public opinion detection and crisis warning, timely understanding of netizens attention and attitude trend.　　In advertising, users can use the platform to understand the trend of online advertising, brand and media comparative analysis, advertising forms of creativity, the cost of estimating advertising. When the reporter asked the public opinion analysis platform will face some policy risks, Li Ye very frankly to reporters that the authorities to combat the network of the Army's policy is very necessary, and the letter of association is not used to publish data, but to monitor the data, for the network of the Navy this behavior, Can be found with this platform. The CTO also emphasizes, "the system is open to society and industry, and we analyze it from the perspective of the observer." He also told reporters, "must see the net" will be a self-service platform, can provide them with detailed situation tracking, while it "is a platform covering the entire industry, is provided to the Enterprise an open window." Third parties also need third parties as a third party data platform, the objectivity and impartiality of its data must be a topic of concern to the industry. For this point, Li Ye from the origin of the company's name to the reporter made a detailed exposition: The company has the first dratio this English name, and the association letter is not only its corresponding name, but also contains "to create the yuan beginning credit" meaning. The word "credit" is very important to the company. He also cited some of the current data service agencies unhealthy atmosphere, "follow the customer run, give money to do", Li Ye that "third party should have a basic principle of survival, can not run into the interests of others."　　"Li Ye said that the company in the start-up of the credit in the first place, although also often meet some of the special needs of customers, but the company has always adhered to the principle of credit. Finally, Li Ye to reporters: "Self-discipline and supervision is very important, in fact, third parties need third parties." He said it contained two levels of meaning, and that there was a need for third parties to be subject to public opinion and media scrutiny. On the other hand, the competent authorities also need to establish industry standards, with appropriate guidance and quality control.