At home and abroad, the public-funded sites are trying to avoid homogenization

Abstract: The domestic and foreign public-funded websites are trying to avoid homogenization. In foreign countries, Kickstarter has become the first choice for geeks, and Indiegogo is increasingly encouraging some outlandish love ideas. In the country, the naming time gave up the concept of the public, changed to hardware pre-sale

At home and abroad, the public-funded sites are trying to avoid homogenization. In foreign countries, Kickstarter has become the first choice for geeks, and Indiegogo is increasingly encouraging some outlandish love ideas. At home, the roll-call time gave up the concept of "public raising" to hardware pre-sale platform, recently launched a one-yuan public test; Too hot bird is the use of Rococo design resources, from the creative period of intervention, the public space also officially released "Easy to raise", Test water micro-trust friends Circle public Chip.

We have reported "public space", this August this year on the line of a social networking platform, the promoters of their own social circle (such as micro-letter, microblogging, QQ, contacts, etc.) to launch a public-funded project. At the beginning of the line, the product system of the public space is planned for three parts: based on social network, facing the daily life of the majority of netizens "easy to raise", to operate independent web sites for the commercial market brand-wide platform, based on reliable technology return management system. After 4 months of operation, the public raised space renamed as "Easy to raise", began to focus on social networking, and the product has been further optimized.

The product shape has not changed: users focus on and bind the "easy to raise" public number, and then when the user launched the audience, the project will be shared into the circle of friends, interested friends can spontaneously choose to support the project, can also be two times to share the project, expand the scope of the spread. At present, "easy to raise" and "public space" two account system is through, but will guide users gradually to "easy to raise" migration.

Take a look at a few details and ideas on the adjustment:

In the payment link, the introduction of "Face pay" function. The so-called brush face payment, in fact, is "IOU". One of the easiest founders, Dora, has shared with us the problems they have faced over the past few months: on the one hand, some of the users who are easily raised are older and often have no online payment tools; On the other hand, choosing support is often an impulsive thing, At that point in time, if payment encounters problems (such as network forces), it is likely that a support behavior can be aborted. As a result, the face-brushing feature allows supporters to play a white-stripe, followed by online and offline (for those who do not have online payment tools) to complete payment, the promoter can tear the White stripes.

The first payment for the Plus V project. Because it is relying on the friends circle of the public, so easy to raise is based on the trust between friends, the platform side does not audit the project. However, the ease of access has been opened to the Partners "V Application" channel, if you support the assessment of the "plus V" initiated by the project, then the project if there is fraud, and so on, you can get the first payment of the platform. Dora said that this is also hope to give the public to raise more trust environment and realize space.

Develop templates for different types of public-chip projects. Easy to deal with is a large number of small organizations, groups and individuals, and these people are often lack of typesetting display, promotion and other aspects of awareness. And a good template can be a type of project needs attention to the main points are modular, and significantly reduce the user to initiate the threshold of the public. At present, the platform on the template involves pre-sale category, love donations, parties, open shop, Shaki and other popular types. Of course, easy chips will continue to develop on demand, depending on the popularity of the project.

Be an open platform. Easy to support partners free access to their own platform. Before, the public to raise space for Third-party brands to develop their independent public-funded sites, and now, easy to raise this part of the function directly to the micro-letter. Partners can develop their own subwebs on easy platforms, and are easily leveraged for user management and financial system management. However, easy to keep the partner's brand and style, so that users do not feel easy to raise the existence.

The advantage of doing an open platform is that it is easy to make data precipitation on its own platform, under the premise of partner authorization, can try to analyze the data and value development. At this stage, the ease of use of data analysis for partners to provide some precision marketing support.

Easy to raise the current number of users reached 100,000, the total number of items is about 30,004. Dora told me that the platform's recent growth curve is very good. Yesterday, easy to raise also announced the acquisition of IDG millions of dollar a round.

Recently, a number of public-funded platforms are lowering the threshold for project launches and migrating to lightweight and socially oriented. For example, Indiegogo has just released the Indiegogo Life page, allowing for personal reasons to launch a public chip, Indiegogo simplifying the publishing process and encouraging users to share in their own social circles. Public networking, Dream Network in the recent launch of the light of the public, social networking of the branch products. The element of social networking seems to be getting more attention in the public domain.

In Dora's view, social networking is a way for the public to return to its original face. The original intention of the public is to help a person realize his desire through the power of everyone, and this kind of attribute and social scene is natural fit. Plus, social networking based on acquaintances and friends is also a good way to mitigate the widespread trust crisis caused by the lack of credit mechanisms. In addition, the project on the social networking platform has a very good demonstration role. Sponsors can usually get together with a group of people with similar needs and hobbies, and if the project succeeds, similar projects will be well replicated in this group.

So will social networking be a trend in the future? I think it would be a good choice for those weird, interesting, loving little ideas in personal life.