Auto parts Foreign Trade new road: Build overseas Company transformation Service provider

"Editor's note" in http://www.aliyun.com/zixun/aggregation/26842.html "> Foreign trade Electric Business auto parts industry, he is a well-deserved boss, the 2012 sales at the same time in the Dunhuang net, Alibaba global speed selling, Ebay China's first in the same industry. He set up a branch abroad, to do their own warehousing, express, after sale, determined to become the world's first professional electronic commerce auto industry service brand. He hoped that in the future all the international big-name to enter his shop, must pay the entrance fee. A few days ago, the auto dealers of foreign trade sellers Lou Ke to billion power network to share his entrepreneurial experience.

"Billion Power network" April 11 News, Cross-border Logistics slow, overseas after the difficult to solve the problem of foreign trade has been difficult to solve the two major problems. Auto Parts Foreign trade dealer sellers Lou Ke to billion power network revealed that he through the establishment of overseas subsidiaries, their own way to do the service has been a good solution to these two problems, currently its Australian branch services have been able to cover 1/3 of Australia's land area.

Billion power network learned that in July 2012, Lou Ke in Australia set up the first branch. In addition, its U.S. and Russian subsidiaries are under preparation and are expected to be operational within 2013. At present, overseas subsidiaries mainly undertake overseas warehouses, the last kilometer distribution, pre-sales consulting and after-sales service responsibilities.

"We hired locals to be couriers, bought more than 10 lorries and made their own deliveries," he said. Now the Australian goods we have achieved within one day delivery, but also provide door-to-door installation and operation instructions. "said Lou.

Billion power network to understand that the establishment of overseas subsidiaries also brought the company's overall operating costs of a significant increase, so far, its overseas subsidiaries have lost 500,000 yuan. But as the quality of service improved, Australia's shipments began to grow rapidly, the situation has improved, in March 2013, its Australian branch for the first time to achieve fiscal balance.

Lou Ke plans to further reduce operating costs by expanding the category to achieve an overlapping customer base after the development of a stable branch.

"Now we are mainly selling primary car electronics and maintenance tools." When our service can keep up, we will be car decoder, diagnostic equipment, automotive diagnostic high-end products. In addition, because it is their own express, so we have an advantage is: After our own delivery, we will recommend some other products, we can bundle recommended. "said Lou.

Lou Ke said that at present in the auto parts industry, China has a lot of good quality brands, suffer from lack of marketing capabilities and overseas service capabilities, can not expand overseas markets. On the other hand, the current foreign trade dealers are mainly price competition, and lack of depth of service capacity. In the future, he hopes to build a channel brand with high quality service.

"For example, electronic products, the industry has been spelled to replace the chip, to replace the scheme, everything used second-hand, employing the worst employees, this will not be the case." All I have to do is give these good brands a window of exposure. You give me the product, I help you sell, after sale you also have no worries. "said Lou.

Lou Ke hopes that the establishment of overseas subsidiaries, through the service accumulation of customers, and then attract international brands, and then through the first line brand further attract traffic and customers, to form a virtuous circle.

"We have accumulated so many years, have a very large customer base and traffic base, this is very valuable." Wait until the flow comes up, I have a store of traffic to do the equivalent of a region of Wal-Mart, and we are professional class of Wal-Marts. After the brand in our shop on a new product, it is equivalent to participate in a small exhibition. This is the direction we will go in the future. "said Lou Ke.

Lou Ke said, the fast selling and so on foreign trade electric business platform to him only has two function: The product demonstration platform adds the payment tool. Lou Ke is considering the establishment of an independent business official website, an auto industry brand mall. And after the establishment of standardized service system, he will work with training institutions, to join the model to achieve the expansion of other overseas markets.

Billion power network to understand that the current Lou Ke Company's foreign trade business monthly sales have exceeded 500,000 U.S. dollars. 2012, its network in Dunhuang, Alibaba, the world's fast-selling, ebay, China's sales are ranked first in the same industry.