Auto post-Market Internet entrepreneurship: Data and access

A few days ago read a set of data: As of now, China has more than 150 million motor vehicles, the number of people with driving licences has been more than 300 million-this is equivalent to the entire United States. For a time, talking about China's auto market after the Internet, everywhere is hundreds of millions of of the feeling, whether VC investors or bitter entrepreneurs, all seem to smell the Inner Mongolia prairie roasted whole sheep Taste the same two eyes light.

Everyone is talking about the fast-paced, it must be cold thinking. The author as a in the industry to "either not spit, or die Vomit" famous CEO, today to say that he to China (see: China) auto market after the Internet cold thinking: China's car after the market Internet, really have so many opportunities? If so, what are the chances? If not, it is also some god of the horse pit? The pure personal opinion, welcome everybody exchanges.

Denver Post Market Internet, analysis of consumption cost structure

As an internet insurance entrepreneur, let me start with the data from the perspective of the automotive market. Since we want to start a car after the market, then we have to find out: The car after the market, where are the money? What are the links?

But the reality is: I've found that at least 80% of car-market entrepreneurs have not seriously thought about this issue.

A Chinese car owner can be divided from one latitude to another: buy a car and buy it. The opportunity to buy the car we all understand: On the auto easy cars car Shopping-these sites to earn the advertising fees; 4S shop to buy cars-car manufacturers and car 4S shop selling profits; First year's car insurance cost--auto 4S shop kidnap you to buy (speaking of this is a tear, but next year, the 4S shop will not be good to sell car insurance), Car decoration Such a mess-car 4S shop half to sell half, but almost do not count, is probably these pieces;

Do not worry, in the whole car consumption chain, the purchase of cars in fact accounted for about 10%. Opportunities are in the back: when you get out of the car, you have to refuel-the cost of refueling; the second year starts every year to buy the car insurance-the cost of insurance, to drive to work to eat barbecue bubble paper-The cost of parking, but also to the car maintenance-maintenance costs. Aren't you going to fix the car? Yes, but there is no, because the car repair money is not the owner out, is the insurance company, this piece of consumption cost structure, in the insurance.

It's simple: a car owner buys four of the biggest consumer-cost structure according to the high and low distribution in: refueling-for example, one months about 3 times, each time 300, one months 900*12=10800 yuan, insurance-150,000 of the car, three responsibility 500,000 + car loss + regardless of compensation, about 4500 yuan Parking--There are fixed parking spaces in Costa Rica's home. Company Green Parking No money (do not envy), the monthly property management fee (morning and evening cleaning parking) 60, 720 yuan a year, to dine outside and friends about 500 yuan should be enough, a total of 1200 yuan; maintenance--------------------- Each time oneself on-line buys the KA real many oil (authentic, 400 or so), the air filter and so on 100, altogether 500, one year maximum two times, 1000 yuan.

Forget it: One year I need to spend the money for driving is about 17500 yuan: refueling accounted for 61%, car insurance accounted for 25%, parking accounted for 6% (this is low, because most parking costs), maintenance accounted for 5%.

--Do you think I'm letting you see how much money I've spent? Nonono! I'm going to make it clearer where you spend your money when you buy a car. Yes, a car owner to spend money after buying the cost structure is: first: refueling, second: auto insurance, Third: parking, fourth: maintenance.

Auto post-Market Internet entrepreneurship: Data and access

Spending money in these places is where money flows in the back of the car. To flow, to indicate the opportunity; So to tell the truth, I see a lot of mess (not derogatory, refers to the pattern of unique) after the car market start-up projects, I really do not understand: how do you make money, where do you make money?

Today, China's auto market entrepreneurship is probably divided into these categories

Ko handsome platform class: Taobao car to sell oil and so on behalf of the large-scale platform Web site-don't underestimate them, I think the future of the car maintenance opportunities belong to such a platform, very simple, they have a huge flow, and parts suppliers the biggest bargaining and bargaining power, in the car maintenance this piece, as the owner more and more familiar with , this consumption scenario must be: The owner of the Internet to buy a spare parts, and then to their approval of the corresponding line under the store to change it is over;

Vertical field of the fine tillage category: For example, to do a car buy, have to do a tire in this direction, have to do door-to-door maintenance, of course, including us. Focus on the car after the market line shop and online matchmaking transaction of the O2O market. This category is mostly for maintenance. They talk about the cooperation of the car repair shop online, then get a discount, online by the bus owners to use. I have no say in other areas, at least in the field of car maintenance after the market, such a business model, I can only: hehe.

What is the Internet after the car market? I think there are only 4 words: data, channels. And hear me come slowly. Have you ever thought about the traditional 4S shop how to do maintenance? Let's review it separately: maintenance, 4S stores do not need to consider the owner, take care of the insurance company is OK, because you have a risk, the first report, the next set loss, fixed loss Remember, basically the insurance company has in Ching and inadvertently, you arranged to which 4S shop to repair the car to go; Every time you go to the 4S store maintenance, the mess record for you to record seriously? Next time you will need to maintain the time--remind you, of course, this time 4S shop completely rely on: guess.

Therefore, the car after the market Internet entrepreneurship, than the data-who has and car owners after the market consumption of data, it is best to be able to and car owners, cars, keep the link! than you have a website and platform, you have to do a big site, you do not know the owner driving data, is the sea to catch shrimp, the traditional 4S shop because of the geographical location, has the natural advantages of data, if you do to the Internet maintenance of entrepreneurship, you have? How do you know which car owner needs maintenance? If you can't do this, there's only one end to it: pay a huge price to build a brand advantage and then mix the cost structure and price advantage with thousands of roadside shops. I can tell you this: this is basically hopeless.

There is no data, there is access. This year there are many to do door-to-door maintenance, I also carefully studied a bit, from the user experience point of view, it is really good. Do not have to go to the 4S shop line, in the district or parking on the maintenance done-I have to the door, this is not the channel? Not really. Can you come to the door, 4S shop? You said no, didn't you? They're not too busy to talk to you right now. Roadside Shop Street, can not come to the door, if they have their own radiation range, the scope of their services, such as I am a street shop, I serve our community car, every day in the community doorway see, how do you face the future of competition?

So, this channel is not what most of us think today, I get a website, then you have the opportunity to serve you a single time, on the channel--roadside shops may send leaflets to the community, to get a few coupons on the property to take a few minutes to put you out of the letter?